Are you passionate about Earth Day? Do you use that passion in your marketing?
This past Saturday was Earth Day. I was outside at the bike event. But I realized that I missed an opportunity to share the ways that I celebrate the earth within my business!! AND, I wanted to share with YOU that you can use these things within your marketing.
Acknowledging events or days such as Earth Day can benefit your business. It can be another way for people to connect with you, be impressed with the steps that you take to care for the earth and increase your attraction factor.
This can be true for many things, but environmental awareness and practice is a big one. Yes, definitely use the other holidays and celebration days throughout the year to market your business. In Bizology CORE we actually have a press release calendar that outlines many opportunities for PR related to these events.
Social consciousness, social responsibility, environmental awareness and active practices are all things that can be a differentiator for your prospects and customers.
If you participate in an Earth Day clean-up in your community, post pictures, articles and send out a press release! If you sponsor others in doing so, do the same steps. If you have practices that are year round, this is a great time of year to post about them and share that info with your community. Earth Day is once a year and at the same time, it is every single day!!
Green America is a great organization for learning and education about ways that as a company, you can take more action!!
Coming up in May are several holidays that you can focus on in your marketing — Mother’s Day, Memorial Day (in the USA) but there are many many more!! This website is a great resource for identifying days that might be a good fit with your business: Holiday Insights
May is National Bike Month, Asian American Month, Pacific Islander Heritage Month, along with many other monthy, weekly and daily holidays!
Get creative and see what ones fit well with your business!!
