Generating New Leads – Essential

new leads

You probably already know how important sales leads are if you’re the owner of a business. If you don’t, then you should. New leads are the lifeblood of every business that currently exists or has ever existed.

They were important to businesses hundreds of years ago. They are important to businesses today. They will remain important to businesses in the future.

As long as someone has something that they wish to sell to someone else, a lead on the identity of that someone else is vitally important.

Therefore, because new leads are important, how to generate leads is important, as well.

There are a number of different ways to generate new leads.

The common thread among all of them is the attempt to attract the interest of an individual in a particular product of service by appealing to his or her curiosity or needs.

If an individual becomes curious about a product or service, then they have a natural desire to satisfy that curiosity. One of the easiest ways to do this is by trying the product or service for themselves.

Alternatively, if an individual has a pressing need that a product or service can meet, then by purchasing that product or service the need will be eliminated.

Therefore, leads are generated by making people curious about what you do or by showing them that you can meet their needs in an economical and efficient manner.

Also, people are much more likely to satisfy their curiosity, or meet their needs, when they trust the person or business who is selling the product or service they are interested in.

The value of trust in lead generation cannot be emphasized enough. If you cannot build a trust relationship with your potential customers then they will remain just that – potential customers.

Window shoppers, browsers and potential customers are not money in the bank or extra numbers on your bottom line unless, and until, you engage them.

The only way to engage cold leads is by warming them to you, you product or your service. You warm them by appealing to their psychological need to be liked, to be important and to be number one. Excellent customer service does just this.

In fact, top notch customer service is nothing more than a business tactic designed to convert a cold lead to a warm lead and, finally into a customer and, hopefully, a repeat customer.

Access the full business growth guide:

Becoming a Bizologist

Generating New Leads - Essential 1

Becoming a Bizologist outlines my business growth process for clients. There is a science to building a thriving business and it is doable!!

Focusing on the right things is key.

Access the guide and learn how you can make shifts in your business to generate more profits and growth.

How Can Getting in the Flow Change Your Life

Can you change your life for the better? Absolutely.

getting in the flow

There are many things you can do but the biggest one is to take action. Action changes things and without it nothing happens and everything stays the same. If you want to change your life, then you need to do something. Decide what you want to change and how you can make it happen. Set a goal and make a plan. The steps you take towards reaching your goal should include some challenge to motivate and inspire you.

Getting in the flow happens when you are undertaking a task that fully immerses you. Within it you are working without thinking of anything else even the end goal. You are focused and productive. Your energy levels are high and you are inspired. Creativity is sparked when working in the zone and it is the state of peak productivity for many artists and writers. Of course, it’s useful for sport, education and in the workplace too. You can use it to increase your creativity and skill levels.

The benefits of using the flow state are:

Increased Productivity:

If you’ve been a procrastinator or someone who finds task completion difficult then using the flow state can make a huge difference to your productivity. Within the flow you are working at your peak ability. Absorbed by the task at hand time will fly by without you having an awareness of it.

Time Management:

Working at peak achievement will help you complete tasks quicker and so save time. You work faster and without actual awareness of the passing of time due to the fact that you are totally immersed in the activity. You are not aware of yourself, doubts or fears. There is no room for procrastination or lack of focus. The flow state is one of positivity and energy.


While in the zone you are able to tap into your inner resources such as problem solving and creativity. Resources that may have been previously blocked or hidden. Without your self-awareness there are no self-defeating or negative emotions or behaviors.

Lower Stress:

This benefit can help change your life in a variety of ways. Reduced stress levels lead to improved health and better sleep among other things. While you are in the zone you feel energized and happier which releases tension.

Improved Health:

It has been scientifically proven that while you are in the flow immune boosting neurochemicals are released.

Positive psychology is an area of study aimed at helping people change their lives for the better. The flow state is one aspect of this area that anyone can use. There are no negative aspects or side effects and getting into the flow, especially on a regular basis, can only have a positive effect on your life.

6 Elements that Indicate that you are in the Flow State or the Zone

How Can You Tell When You Are In the Zone

“The zone” is another term for the flow state. This state of being was named by Mihly Cskszentmihlyi, a Hungarian positive psychologist. His research showed that people felt happier and more fulfilled while undertaking activities that held intrinsic value, absorbed them and provided challenge.

In his book, Flow: The Psychology of Optimal Experience, Cskszentmihlyi identifies certain elements that indicate you are in the zone or in the flow state.

flow state

1. Lack of Self Awareness

There is no room for thinking about your performance or doubting your abilities. Athletes push through discomfort to achieve their goal when they’re in the flow. Their concentration is totally on the process. This holds true for any activity undertaken in the flow state. The process is all not the end goal.

2. Total Focus and Concentration –

You’ll find that you’re totally immersed in the task at hand with no room for thoughts on anything else. This is because you are enjoying the challenge that the task holds and feel motivated to complete it.

3. No Blockages

By totally immersing yourself in the task and not thinking of anything else there will be no self-doubt, fear, stress or anxiety. While in the zone there are no negative emotions or states. All blocks to peak performance are removed. Being in the flow state is a positive, energized and beneficial state.

4. Increased Productivity –

Tasks are completed more quickly because activity flows due to your total absorption in what you are doing. There is no stopping to think about the process. You just do it and with seeming ease, as it will feel as if completion required very little extra effort.

5. Time Flies –

You’ve heard the saying, ‘Time flies when you’re having fun!’ This can be applied to being in the zone. While you are in the flow state you are not aware of the passing of time as you’re totally absorbed by what you are doing. You lose yourself in the activity.

6. Energy –

While in the flow state you’ll feel very positive and full of energy. You will be keen to complete the task and work tirelessly towards achieving that goal.

If you want to feel happier and more fulfilled, then getting yourself into the zone and working in the flow state to complete a task is definitely something you should do on a regular basis. Knowing what it feels like to be in the zone will help you understand how and why it is beneficial to you.

EnVision 2023 Workshop Scheduled!

envision 2023

Join me for a powerful workshop to kick off your year with incredible energy and excitement!!

EnVision 2023 is going to be a fun, interactive, inspiring visioning workshop for your business!!

The lunchtime workshop will guide you through creating your powerful and compelling vision for your business — a foundation of building a successful and thriving business!

When you have a clear and compelling vision — that inspires you, excites you, it will help to keep you in massive action. Once you have a clear vision, you are able to create a strategic plan. It is so hard to create effective strategy if you do not know where you are going.

Join me for the workshop and create or refine your business vision.

Once you are registered you will receive the details!!

Brick and Mortar Business Growth with #1 Online Marketing Strategy

Brick and Mortar Business Growth with #1 Online Marketing Strategy 2

A Website Alone is NOT Enough

Just a website?

Well, it is not enough. You need an online marketing strategy that brings your offline business online!!

Bringing your offline business online is essential and a website is a great step. But you have to make your website work for you and that is a little bit more than just putting up an online brochure of what you do, who you serve and who is on your team.

You are probably using marketing that IF paired with online marketing strategies would truly accelerate your growth.

So, what is involved in making a website work for you?

online marketing

Your number one online marketing goal is list building!!

Yes, you’ve heard it before, the money is in the list, but what does that really mean for YOU??

It means having an OFFER on your website that is irresistible to your audience. An offer that gets them to give you, their name and email.

You want an opportunity to being in a relationship with them and enter into a conversation with them about what you do and what you can do for them.

A relationship is key — because people buy from people that they KNOW, LIKE and TRUST!!

Your new relationship takes some trust-building.

Behind your offer you need some technology!!

online marketing

“Oh no, not technology!!”

Yes, a simple contact me form will not work!

You need an email marketing program. There are many that are good. An email marketing program needs to have unlimited autoresponders as a feature. Some good programs include: MailChimp, Aweber, ConvertKit, ActiveCampaign and GroundHogg (if you are using WordPress for your website builder).

Through email you are able to start building your new relationship. You can go beyond the first handshake.

It is way for YOU to share your knowledge. You can provide educational emails that give your audience tips for using your products or things to pair your products with or things that they might be able to do at home on their own.

You become a trusted advisor or expert in your field — whether you are a bookkeeper, a chiropractor, a pet shop owner, a massage therapist, a contractor, a coach….. you know your industry and you can share that expertise. Information is a pre-seller.

And you can let people know of special events that you are hosting or sales or new products that just came in and so much more.

Email marketing is a powerful tool for growth when done well and done consistently.

When you use an email marketing program with an autoresponder, you are able to pre-load several messages that will go out automatically to your new contact. You do not have to manually email each person or contact. This saves you tons of time and still gets info into the hands of your new connection.

So for this to all work you need:

  1. An irresistible offer.
  2. A website opt-in page that has the offer on it.
  3. An email marketing program that gathers the person’s info and delivers your offer to them automatically.
  4. An email sequence to begin building the relationship with them.

This may sound complicated or overwhelming but it can work for your business and it can grow your business faster and easier.

Let me share a story:

A local merchant was using newspaper fliers to get new customers. She was printing several thousand fliers to be inserted into the local paper and paying the paper a fee for the insert. Her total cost for the program was just under $5000 (between printing and the fee for the insert). The flier said call to schedule an appointment and receive a free accounting consult to save thousands per year on your taxes.

She received an average of two clients per newspaper flier campaign at a value of just over $5000. She was happy! She had a new clients and had re-couped her money. But is there really an ROI?

What if she added to her call to action to visit her website to download her “Guide to the Top 3 Tax Saving Tips for Businesses”? And it was delivered to her new contact via email auto-responder. If she received just 100 new opt-ins out of the thousands of fliers and still scheduled her average of two new clients from the flier. She has still recovered her investment but now she has 100 new potential buyers for her service.

If her email nurture sequence gets just 5 of those people to her free consult, she now has 7 new clients instead of just 2 and $12,500 more in revenue for a total of $17,500. That’s a huge difference!!

That is what a solid online marketing strategy can do for an offline business.

Access the full business growth guide:

Becoming a Bizologist

Brick and Mortar Business Growth with #1 Online Marketing Strategy 3

Becoming a Bizologist outlines my business growth process for clients. There is a science to building a thriving business and it is doable!!

Focusing on the right things is key.

Access the guide and learn how you can make shifts in your business to generate more profits and growth.

FYI – this site may contain affiliate links. That means that when I am recommending a product, I have include a link to the product and may receive a small affiliate commission for the referral. I recommend products that I personally use or that I believe are of high quality and integrity.

The Top 4 Ways Focus Can Impact Results

The Power of Focus


To focus on something is to put all of your attention on it. It’s a powerful technique that can boost your productivity, performance and achievement levels. So if you want to achieve your goals then discover the power of focus and how to use it to your advantage.


One thing successful people have in common is their ability to focus. They don’t multi-task but instead work on one task at a time. Not just any task though. With a particular goal in mind they work through the steps toward achieving it one at a time.

They also tend to concentrate on the important tasks that are essential and relevant to their goals instead of minor incidental ones. If you’re running a business, then you can always delegate or outsource these tasks leaving yourself to focus on the major ones. When creating your list of tasks prioritize.


Developing focus can be done by anyone. All it takes is mental programing to change your mind-set. Instead of thinking negatively and that you can’t focus or concentrate, change your way of thinking and imagine that you can. Positivity is a powerful element of focus.

If you think you can you will as you’ll start imagining yourself achieving your goal and how your life will change once you’ve accomplished it. This visualization is a powerful force.

It places you in the moment of success and your subconscious mind accepts it as reality. If you really want to develop focus, then visualize yourself being focused and productive on a regular basis. Practice does make perfect.


Using focus increases productivity as it gives you the ability to utilize the power of the flow state. This powerful productivity technique comes into force when you are engaged in an interesting, stimulating task that requires you to be challenged to use the skills and knowledge you have, as well as to learn new ones.

While you’re engaged in the task you’ll feel energized and lose all sense of time. The flow state will also increase your level of happiness. Without focus you won’t achieve flow.


Achievement starts with belief. Whatever your goals and desires it is important that you set challenging yet realistic goals. This will provide you with enough challenge to keep you motivated and interested, but not so easy that you’ll become bored and lose interest.

Additionally, by believing that you can achieve them you are creating a positive mental attitude.

Focus is a powerful tool. Often overlooked by those who feel that multi-tasking is more efficient, it is in actuality something that should be learned and used on a regular basis. By using its power, you can increase productivity, achieve goals and attain peak performance.

Download the Success Mindset Guide:

developing a success mindset cover wavy

Your Mindset May Be Keeping You from Achieving Your Dreams.

Have you ever wondered why success comes so naturally to some while others struggle every step of the way? I’ll tell you, it’s not because the highly successful people have a higher IQ, more wealth or more support. It’s because they have the right mindset.

What is the Flow State

Are you in the flow state?

Enjoyment appears at the boundary between boredom and anxiety, when the challenges are just balanced with the person’s capacity to act. Mihly Cskszentmihlyi
flow state

To live a life that provides a sense of purpose and achievement it is essential to know how to create it. You can create the life you desire by harnessing the power of your mind and taking action.

Research by positive psychologist, Mihly Cskszentmihlyi, has shown that achieving and using a state known as the ‘flow’ or ‘zone’ increases achievement, creativity and happiness.

The flow state is similar to hyper focus but it has none of the negative impact or emotions. While in the flow state you are totally absorbed by a task that is meaningful and challenging.

You have an end goal and know what actions you need to take to achieve it. You are so focused and immersed that there is no room for self-analysis or doubts. Time seems to fly past without you noticing as you are totally absorbed by what you are doing.

Being in the flow means that you are taking action constantly instead of stopping and thinking. By taking action and not stopping to think you prevent any negative emotions such as worry or self-doubt from blocking your progress.

When you are in the ‘zone’ you are totally immersed in the activity in hand, losing all sense of time and self-consciousness.

Engagement and enjoyment are crucial. You’ve heard the saying, ‘Time flies when you’re having fun!’ This is what it is like when you’re in the zone. You are focused and your productivity levels increase.

Your total immersion in what you are doing means that you are not clock watching. You’re so engrossed in taking action that you don’t have time for anything else.

You will feel energized, challenged, totally aligned with the task and positive. The flow state is a positive state of mind and being. The activity is one that is well matched to your skills but contains a level of challenge that will help you grow.

This matching of challenge and skills will ensure that you feel positive about the task and while completing it you are not suffering from any doubts or fears.

Without goals or dreams life will seem boring and without purpose. Being in a state of flow is engaging and allows you to achieve peak performance. You are so immersed in what you are doing that you don’t register anything else.

Creativity and problem solving are enhanced while in the zone. Identifying your goals will help you create a plan to achieve the life you desire. Taking action using the flow state can help you to make them a reality.

Have you grabbed your copy yet?

flow state

Launching Your Dreams: Making WILD Ideas Happen gives you the step by step of making it happen.

Don’t just let your idea sit — it can be your life!!

It’s about taking action on your dreams and making them your reality!!

In the fourth edition, I share my story but also the HOW to making it a reality.

My dream was a cross country bicycle ride — in the process of making it happen, I found an International sponsor, a advisory committee and ended up with a 4500 mile bike ride.

Your idea can happen too!!