What does it take to see a problem so clearly that you simply cannot walk away from it?
For Sherri Combs, that moment happened in a swimming pool. In one instant, she saw the entire vision for Silver Streak Senior Services — the logo, the framework, the platform. All of it, fully formed. She knew what she had to build. And she knew she wasn’t going to stop until she built it.
In this episode of Visionary Womenpreneurs, I sit down with Sherri — award-winning entrepreneur, bestselling author, public speaker, and senior advocate — for a conversation about what it really looks like to build a business around a mission that won’t let you go.
The Problem Sherri Couldn’t Ignore
Sherri spent a decade as a private banker. In that role, she had a front-row seat to one of the most urgent and underserved crises facing American families: the fragmented, fraud-riddled landscape seniors and their caregivers navigate when they need help.
Googling for senior services leads to pages of confusion. Referral lists go stale. Online directories sell leads — turning vulnerable people into targets for the very scammers they’re trying to avoid. Families in crisis are on their own, trying to figure out who to trust at the worst possible moment.
Sherri saw all of it. And she decided to build the trusted resource that didn’t exist.
Building It — Even When They Said It Couldn’t Be Done
Silver Streak Senior Services is a nationwide vetted platform — every business listed has passed criminal background checks, licensing and insurance verification, and reputation reviews. No shortcuts. No lead selling. No compromising the seniors and families she built it for.
Three sets of web developers told her the platform she envisioned couldn’t be built. One by one, they dismissed her. One by one, she moved on. And eventually, she sat down and taught herself to code.
That is what YOUR WAY looks like in real life. Not following someone else’s map. Not accepting “that can’t be done” as the final answer. Building the thing you know is needed, in the way it needs to be built, regardless of who says it’s impossible.
The Movement Behind the Platform
Silver Streak isn’t just a directory. Alongside the platform, Sherri founded the Silver Streak Foundation — a nonprofit dedicated to fraud awareness and prevention education for seniors nationwide. She delivers training through senior centers, Rotary clubs, and community organizations, teaching the four-step Silver Streak It framework:
- Pause
- Verify
- Reach Out
- Delete
Simple. Memorable. Potentially life-changing for the seniors who learn it.
The platform’s funding model reflects the same values: membership fees as low as $1 per month for seniors, free for veterans and first responders, with proceeds donated directly to the nonprofit. Integrity isn’t just a talking point for Sherri — it is the business model.
The Just In Case Plan
One of the most powerful parts of our conversation was about Sherri’s bestselling book, The Just In Case Plan — and the difference between a death plan and an aging plan.
Most families have thought about what happens when someone dies. Very few have planned for what happens while someone is aging — the medical decisions, the living arrangements, the financial logistics, the daily care. The Just In Case Plan is built for that gap. And the conversation Sherri teaches families to have — “just in case it doesn’t go that way” — is one that every family needs, long before the crisis hits.
What We Cover in This Episode
- The swimming pool moment when the entire vision arrived at once — logo, framework, and all
- Why the current way we search for senior services is fragmented, broken, and dangerous
- How Silver Streak vets every business: background checks, licensing, insurance, and reputation reviews
- Three developers, one determined founder, and what she did next
- The Silver Streak It four-step scam protection framework
- The Just In Case Plan: aging planning vs. estate planning
- The seven-phase vision for where Silver Streak is going
3 Things You’ll Take Away
- Your vision is your protection. When Sherri was clear about what she was building and why, obstacles became detours — not dead ends. Three developers couldn’t stop her. Clarity is that powerful.
- Integrity is a business model. Silver Streak charges for listings because free platforms can’t be trusted. The vetting process is the product. When safety is your differentiator, you build differently — and that is exactly the point.
- Plan for the aging, not just the dying. Most families have a funeral plan. Very few have an aging plan. The conversation Sherri teaches is one that every family needs to have — before the crisis hits.
Connect with Sherri Combs
Website: silverstreakseniorservices.com
Facebook Group: Don’t Fall for It! Silver Streak It
The Just In Case Plan: silverstreakseniorservices.com/book
Media and partnerships: in**@************************es.com | 888-478-2885
Resources from Donna
Free Business Growth & Profits Field Guide: compassroseconsulting.com/field-guide
YOUR WAY Free Training: compassroseconsulting.com/yourway
Business Growth Hub: compassroseconsulting.com/hub
Book a Clarity Call: compassroseconsulting.com/clarity-call
Are you a visionary womenpreneur building something that matters? Apply to be a guest on Visionary Womenpreneurs at compassroseconsulting.com/podcast-guest-application