Compass Rose Consulting

MAPSS – Marketing Action Planning for Strategic Success

Your planning materials for the MAPSS Workshop

Marketing
Action
Planning for
Strategic
Success

  1. Download your marketing planning materials.
  2. Print them out for the workshop.
  3. There are quite a few. I recommend putting them into a binder.

Course Information

Difficulty: Need a STRATEGIC Marketing Plan

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Course Instructor

Donna Price, Marketing Strategist & Business Consultant Donna Price, Marketing Strategist & Business Consultant Author

Donna Price is a strategist, working with entrepreneurs to increase profits using the 7 Profitability Accelerators. Create your system for success.

 

MAPSS

$197

Full Access to the Complete MAPSS program.

Marketing Fundamentals
Creating Your Marketing Plan
The Four P’s
Place Tactics
Promotion Tactics
Putting it all together and making it work

 
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Overview & Welcome

Welcome
Overview

Marketing Plan Fundamentals

Why You Need a Marketing Plan
Critical Market Research
Your Company Description
Assessing Your Business

Creating Your Marketing Plan

Section 2 Overview
Your Marketing Goals
Track Your Marketing Goals
Understanding the 4Ps of Marketing
Your Marketing Mix
Define Your 4Ps
Place Tactics
Promotion Tactics

Putting It All Together

Creating A Marketing Calendar
Putting It All Together
Creating Your Marketing Budget
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