- You must enroll in this course to access course content.
Your planning materials for the MAPSS Workshop
Marketing
Action
Planning for
Strategic
Success
- Download your marketing planning materials.
- Print them out for the workshop.
- There are quite a few. I recommend putting them into a binder.
Course Instructor
MAPSS- Full Access
$297
Full Access to the Complete MAPSS program.
Marketing Fundamentals
Creating Your Marketing Plan
The Four P’s
Place Tactics
Promotion Tactics
Putting it all together and making it work
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Overview & Welcome
Welcome
Overview
Marketing Plan Fundamentals
Why You Need a Marketing Plan
Critical Market Research
Your Company Description
Assessing Your Business
Creating Your Marketing Plan
Section 2 Overview
Your Marketing Goals
Track Your Marketing Goals
Understanding the 4Ps of Marketing
Your Marketing Mix
Define Your 4Ps
Place Tactics
Promotion Tactics
Putting It All Together
Creating A Marketing Calendar
Putting It All Together
Creating Your Marketing Budget