Are you coordinating the customer reviews right on your site or are you importing them from another site?
Believe it or not — reviews — good or bad can increase your conversions. (That means more sales!) Right off the bat you would think that a bad review doesn’t help you. But it is the fact that you have reviews at all that is helping you. The advantage of having them right on your site is that the visitor is in your sales funnel. If they leave your site to check reviews then there is a good chance that they aren’t coming back. Keeping them on your site increases your chance of converting them into a buyer or customer.
If you are using WordPress to manage your site there are several nice plugins that will add customer reviews to your site.
I generally play with plugins to see if I like the way it works. I read the reviews on the plugin and ratings and also check when it was last updated. If it has been longer than a couple of months then I generally move onto another plugin. It is important to use up to date plugins as WordPress is always updating and old plugins or themes can mess up your site.
You can also collect them on your fanpage and import those to your site.
Ask your customers for reviews. Offer an incentive for the review…. such as a free report — or info sheet — or coupon for 10% off a service, find a way to reward them for the review — good or bad!
And of course if you do have a bad customer review — try to do some follow up with the person. Not so much to get them to take down their bad review of you, but to try to remedy the dissatisfaction and provide excellence in customer service. Many times a bad review is based on a bad interaction and can easily be remedied with a good one. Be the kind compassionate, customer care rep that turns the situation around.
Customer Reviews helps you in building your business operations as well as helping your onsite conversion. Take each customer review as a gift and be thankful for the positive or negative feedback. Each customer review can help you grow and develop your company.