Working With Small Business Leaders to Increase Profits
A marketing system consistently:
There are definitely marketing concepts that work across businesses and industries that you should be implementing in your business. But they can look different for different companies.
For instance, if you are a local boutique you need local traffic into your store. Can the Internet or social media help with that? Definitely. But you also need signage on your storefront, local ads with calls to action.
The biggest mistake I see is that people focus on getting buyers and that doesn’t work in a lot of industries. And the mistake is that they don’t get the person’s information or capture the lead! They have no way to follow up or continuing to build the relationship. The interaction is over.
This happens over and over. A business owner runs an ad — sending the lead to their BUY NOW button and they don’t buy, they bounce! But what if was a different call to action — an optin where the first step was a really valuable item at a low cost or no cost. Then you have the opportunity to continue marketing and building the “know, like, trust.”
Lead capture or optins are different from followers or connections. When you build your email list — it is YOURS. When you have followers or connections or friends on a social media platform, they can definitely become buyers but they can also be taken away by the platform without your control. Moving people over to your email list is key.
When you build YOUR system, you have the ability to predict your results. You can turn it on and off. Or up and down based on what you can handle.
When you have a working sales and marketing system — you can look at HOW to scale your business!! That’s exciting! Not everyone is doing that, because not everyone is building a system for their sales and marketing. If there is only one system that you are going to build in your business — this is the one!!