Businesses of every type need a business and marketing plan.
Don’t think you can skip by on this important step because you offer a service instead of a physical product. Every business can benefit from a business plan.
First Step, Focus.
When you create a business and marketing plan you need to focus on the reasons for the business: Who do you want to serve? What do you want to provide? When do you want to start? Where will you set up shop? Why do you want to start such an endeavor? How will you meld all these things together to create a prosperous business?
These are the primary reasons why you’re going into business and they should always be at the forefront of your mind when making decisions.
Something else to focus on is your big dream. How much money do you want to make over the next 5 years? Do you want to sell multiple products or have several locations? Everyone’s big dream will be different but you should write it down as part of the plan. Write it out — in a detailed story or draw a picture to represent that BIG DREAM. Don’t ignore this step as it is the core of your business.
Think of your business and marketing plan as a mountain. Your mission statement is at the base of the mountain while your big dream is at the peak. Everything in between is what you need to plan and these steps should also be incorporated into a business plan.
What products/services do you want to create? How often do you want to produce a product? How can you implement some passive income or affiliate income into your business? Are there any speaking engagements or online summit opportunities that will expand your reach and your followers? What can you add to your sales funnel for those not yet ready to commit?
Third Step, Action Steps.
This is where your planning steps are broken down into smaller, actionable steps. Instead of just saying I want to write a book, break the process down further. How much time can you dedicate each day to writing? Do you want to self-publish or find a publisher? You’ll need to hire an editor and someone to design the cover. These are actionable steps that can easily be crossed off your to do list once completed.
Don’t be thrown off here. You don’t need to plan 5 years’ worth of action steps at one time. The idea is to plan a year at a time, keeping your focus in mind, so that the action steps become a pathway or a blueprint to your big dreams.
Not sure how to proceed?? Take a look at our Marketing Action Plan for Strategic Success where I take you step by step through how to develop your marketing plan and business plan over the course of the program.
During this program you will craft YOUR marketing plan for success! Included are additional resources on planning your marketing calendar.
Check out the full program here!
But, when you join our Bizology Membership you access the MAPSS program and many additional resources! Inside Bizology, you gain access to many additional courses — that guide you using many marketing tactics. But tactics alone are worthless. YOU need to be strategic in how you use any marketing.
What is the goal? What do you want to happen — the goal is of course converting people to customers or clients or buyers, but when you go for the sale first, then you lose the lead and the customer. So, learn the steps to putting each marketing together strategically. Use our profitability accelerators to create systems for increasing your profits.
Donna Price is a strategist, working with entrepreneurs to increase profits using the 7 Profitability Accelerators. Create your system for success.