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Archive for Vision

Podcast: Vision, Strategy and New Ideas for Change

By Donna Price, Marketing Strategist & Business Consultant on March 25, 2020 No Comments

Visionary Womenpreneurs Radio:
Vision, Strategy and New Ideas for a Changing Environment

The current business environment has drastically changed around the world.  Donna Price, shares ideas for taking a look at your current strategies and shifting them to this new reality.

What are the ways that you can shift?
What can you create now that can have a positive impact on your business?

Resources discussed in the show:

  • Creating a communications plan: https://compassroseconsulting.com/product/email-marketing-profits/
  • https://compassroseconsulting.com — right on the home page — info to access articles on positive mindset, success mindset, scheduling a free consult.
  • Connect with the Visionary Womenpreneurs Facebook Group: https://facebook.com/groups/visionary-womenpreneurs

The times are shifting.  Creating a plan to shift with the new environment is essential.

strategyFirst, know that you can create new strategies that can move you into the future as well.

It seems daunting, but meetings are moving online, healthcare appointments are shifting, therapies, yoga it is shifting. So, how are you shifting with the times?

Take a look at your vision?  Remember why you do what you do!

Next take a look at your strategic plan.  What strategies can you shift? What products or services can you offer remotely?  For some, it is easy. For others it is not.  But for many, there are things that can be done. New ways to do business, to do it differently.  This is the time to not panic, but to get creative.  Brainstorm.  Brainstorming means that no idea is bad.  Write it down and then the next one.  Look at the ideas and see what emerges.  Need help brainstorming — schedule time with me.

Create a communications plan to be in touch with your clients, your prospects, your community. Communicate!! Communicate often. The best way to communicate is your email. SO — IF you do not have an email sign up form on your website — add one.  Use Mailchimp or iContact or GetResponse or ActiveCampaign.  Use a professional email marketing tool.  I use Zoho Campaigns.  It is part of the ZohoOne suite and runs my business.  You can also add email marketing using a plugin on a wordpress site. The plugin that I like is MailPoet. Upgrade for free.

Your website is your HUB.  Send out an email and post it on your website. Link out and distribute to your social media and bring people back in to your site. It is the HUB.

Develop valuable content for people. Think about — can I do this in a course via video. Create a course. All content can then be added to a membership area on your website.  (the HUB again!!). Content for a membership site can be created as you go or LIVE.  Record the videos live and then add them to your membership.  You can do live videos for free or paid.  Putting the pieces together can seem overwhelming but it does not have to be.  Repurpose your content, take one piece and use it over and over again.

And then use that content to create a new product or service on your website.

You can see on Compass Rose Consulting — we take a webinar and then host here and offer it to members. Sometimes for free and sometimes paid. It depends on the webinar. You can do that very same thing.  Have things that you offer for free and more advanced content or classes are paid. Your information is valuable. Think creatively.

I have a Vet — for our animals. He sees lots and lots of animals.  He is a natural.  He has vast knowledge.  He is an animal whisperer.  He understands his craft. So, what can he do with that?  Well, lots of new vets need his knowledge.  Video is a great way to teach.  First, you don’t have to teach the same thing over and over again. You teach it once or maybe twice, and you offer people the chance to watch the video. Then you can do a consult with them (paid) about the video. What did they see? What did they learn? What questions do they have?  OR you can have a weekly group call. Watch the videos and then come to the group with your questions.  Learn from the other people in the class.   It can become an online resource that has real value.

How can you implement this idea or strategy in your business?  Comment below!! Or schedule a consult!!

Categories : Visionary Womenpreneurs Radio
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Social Entrepreneurship Action Plan

By Donna Price, Marketing Strategist & Business Consultant on January 31, 2019 No Comments

social entrepreneurship action plan

Our Social Entrepreneurship Action Plan at Compass Rose Consulting:

As we move into the new year and new world order we are focused on social action and social entrepreneurship. Not a new idea to me or to the world, just more urgent feeling, at least for me.

I have been journaling for several weeks now and this is all emerging as a result of that work and a course on social entrepreneurship that I have been participating in.

Social Responsibility has always been on my values statement along with environment.  But I haven’t had a solid plan for how it happened or what it looked like. In reviewing my vision for Compass Rose Consulting and our direction this year, it had to focus on the world and being a catalyst for change and improvement in some way.

At the same time, I didn’t want to start a new business or create something totally different from what I have been doing.  Business coaching/consulting, work with non-profits, leadership development, marketing, meeting facilitation and team building — I am good at.  I wanted to take what I have and make it work for me and for clients in a new and inspiring way.

You can see that I have totally shifted my brand colors to Gold and Purple.  Very intentional.  They are colors that represented strong women throughout the Suffragist Movement for women’s right to vote.  They represent strength for me and commitment.  As I was putting together our strategies and model I also came up with this image.  It boils it down to simple.

It starts with our programs — they focus on education for our clients — through our online portal — filled with resources on business development and for some that opt for more — coaching and consulting, collaboration and masterminding…. are added.  The program -the Visionary Womenpreneurs Inner Circle –>> HERE —>> is powerful and comprehensive.  Besides training it incorporates the rest of the plan… Inside the Visionary Womenpreneurs Inner Circle we have six projects/workshops — the fourth is IMPACT.  We focus the entire group on their IMPACT PLAN.

Inspiration — my goal is to inspire our clients to create a Social Entrepreneurship Plan for their business.  We review several different models that they can adopt. Each business might do it differently.  Actually, they all will do it differently! And that is great.  Through our collaborative meetings, each member is inspired by the work that other members are doing.  As well as the impact that being a member is having on other entrepreneurs… because

Giving Support is our next strategy.  Compass Rose Consulting’s plan is to provide support via non-profits to women entrepreneur’s.  We are doing this in a couple of different ways — first is through a scholarship fund to the Women’s Business Circle, to support women in need on their entrepreneurial journey.  We have also identified three non-profits that work directly with women entrepreneurs that we will provide funding to, from our profits.  Social Entrepreneurship does not mean that you are not making money.  Developing a thriving business is a key to making it personally and then being able to support other people on their journey.  Our plan is to use part of our profits– money after expenses to support these different ventures.  Because I wanted a global reach — we are supporting micro-loan programs for women that provide loans in this country and internationally.

Outreach- the Visionary Womenpreneurs Inner Circle –>> HERE —>>ties it all together really.  We will be doing outreach in several different ways.  First, through articles and press releases, we will be able to reach out beyond the Compass Rose Consulting community.  My next book will also focus on this — social entrepreneurship and its impact on the people doing it as well as the people it reaches.  We also plan to do retreats and service throughout the programs… more ways for people to be involved but more importantly is that they are ways for people to touch other people’s lives.  It is through this heart to heart connection that real change can happen, because it starts happening on a personal level for each person and then moves out from there.  Again, a cascade.

Outreach leads back to education and the cycle begins again.

compass rose consulting new logoYou also see the heart at the center of the compass.  This is a new part of our logo.  The center of the compass is called the compass rose.  Thus the name Compass Rose Consulting.  The compass rose is what is found on maps to help you orient the map. It is also the center of the compass — which helps you find your direction.  At the center of our compass I have added the heart because it is what should be guiding our direction.  We should move in business with heart, with compassion.

We have core values to help guide our decision making and they all matter, but at the center is our core purpose and the core of business — the heart.  The new rings around the compass are symbolic as well.  They represent the cascades of outreach. They are diverse in color, because the world is diverse. We treasure that diversity.  And the outer ring is the newest — green to represent the earth and our need for commitment to operating our businesses in earth loving ways.

I have also used the different colors in the to represent the different levels of service, so they each have multiple meanings and metaphors….

It is exciting to move Compass Rose Consulting forward in this new way.

There are some great resources for growing your social enterprise:

Common Company Magazine
Green America

Categories : Business Development
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Becoming a Visionary Leader

By Donna Price, Marketing Strategist & Business Consultant on December 28, 2018 No Comments

Visionary LeaderBeing a Visionary Leader is a Decision

Not all leaders are visionaries.  Some end up in the leadership role without a vision of the future. They focus on the day to day operations and what is right in front of them. That is a boss.  But the real change makers are visionaries. They envision a world that is better and they see how their product or service impacts that world.

Let’s define leadership. To be a leader, one must be able to influence others to accomplish a goal, or an objective. She contributes to the organization and cohesion of a group. She has the big picture of the future, the passion, the focus of the company.

Contrary to what most people believe, leadership is not about power. It is not about harassing people or driving them using fear. It is about encouraging others towards the goal of the organization. It is putting everyone on the same page and helping them see the big picture of the organization. You must be a leader not a boss.

You have to get people to follow you. How is this accomplished?

Visionary Leaders See A Clear Sense of Purpose

People follow others when they see a clear sense of purpose. People will only follow you if they see that you know where you are going. Remember that bumper sticker? The one that says, don’t follow me, I’m lost too? The same holds true for leadership. If you yourself do not know where you’re headed to, chances are people will not follow you at all.

You yourself must know the vision of the organization. Being a leader is not about what you make others do. It’s about who you are, what you know, and what you do. Trust and confidence is built on good relationships, trustworthiness, and high ethics.

True Leaders are not all — do-it-“yourselfers”

Leaders are not do-it-all heroes. You should not claim to know everything, and you should not rely upon your skills alone. A visionary leader shares their vision of the future, inspires and empowers their staff to get on board and help drive the company to that vision.

When you fail to share your vision, then your staff are working towards an unknown. Perhaps they are even taking your company in the WRONG direction.  That comes back to YOU, needing to share your vision.

Visioning is exciting. It is what pulls you into the future.  It is was gives you purpose.

The energy that a compelling vision creates is contagious and creates a flow that also drives the company forward. You see visionaries in the news and perhaps think — I cannot do that, but I challenge you to rethink your abilities.

When you look at your core purpose and where you want to take your company, its impact on the world — locally, regionally and perhaps globally, all of those things come together into an inspiring story that you are putting into action and bringing forward into the world!  It is exciting.

So, what is your vision?  What is your core purpose?  What gets you out of bed every day?  When you have these pieces put together — your company starts to move…. and it might move very fast!!

Be a Visionary Leader — inspire, empower and succeed!!

Categories : Vision, Business Development, Leadership, Visionary Womenpreneurs
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The Power of Sharing Your Vision

By Donna Price, Marketing Strategist & Business Consultant on December 23, 2018 No Comments

As a business owner sharing your vision is a powerful step in building your team and building your business. As a business owner and business coach, I find vision a significant key to business success. Staff needs to know what the vision is and what their role in that vision is. Have you shared your company vision?

Having a strong, clear vision of your business and where you are going is an essential component of building that business. It goes beyond the daydream of success and deep into what that business will look like. How you as the owner visualize it. Am I talking about using visualization? Well certainly that can’t hurt and can even help you in manifesting what you want. But more importantly I am talking about having a clear vision, written down of where you want to go. Your vision statement becomes your road-map. It guides you on your journey. A clear vision helps you to make good decisions for your business. Often there are tempting distractions that get us off course. We decide to add a new product line or create a new service, and down the road we find that it doesn’t feel like the right fit. When we look back at our vision, there it is clear as day. The new service or product wasn’t a part of the vision. That’s why it didn’t fit or wasn’t successful. It didn’t fit into the company mission, vision and values.

Sure, we want to be creating new services, new products, new opportunities for business growth, but we want to stay on our path. If the new service takes us too far off the path then it might not be the right choice and as the owner it’s your role to evaluate that.

Do you have a compelling vision? When you write a compelling vision statement it inspires and motivates. It has the detail you need to move forward.

Business owners that have been working with me will tell you that I keep coming back to this with them and in my own business. What is the vision? What does the company look like? What are the services, the clients, the products? What growth has the company experienced? What does it feel like, sound like? Writing a detailed vision that includes all of the emotion helps you to develop a clearer plan. I recommend writing your vision statement in as much detail as possible. Write it in the present tense, as if it is happening now. Include the details of who, what, where, when, how… And the emotional details – the feelings you have living that vision, the feelings of the clients/customers/staff, what it looks like, sounds like, and smells like.

Once you’ve created a written vision story, and then make a picture, hang it on your wall where you can see it. Read your vision regularly, every day if you can. Share the vision story and picture with your staff, your colleagues. Letting people know what the vision is gives them the opportunity to help you achieve the vision.

In our Purpose Project we create dream boards.  Join the Purpose Project to make your dream board!

Sharing your vision, ultimately empowers your staff and helps you to continue build your business.

I have witnessed the power of sharing your vision, both personally and in companies. When I have shared my vision, I have ultimately connected with the resources I needed. They can become your partners in making it happen.

Categories : Business Building Strategies, Business Development
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Planning for Success in 2013

By Donna Price, Marketing Strategist & Business Consultant on December 31, 2012 No Comments

Now is the TIME to Prepare for your incredible year in 2013. Are You Ready?

It’s the end of the year and the perfect time to take a moment and reflect on all that you accomplished last year.  Evaluate what went well and what didn’t. This is the time of year to begin preparing for even greater success next year.  Perhaps this year was good or perhaps it wasn’t.  Now, is the time to gear up for more greatness in the New Year and make 2013 your best year (yet!).

If you have a business vision and strategic plan, pull them out and review them. Include your whole team.  If you don’t have a team, then review them with your coach, friend, colleague or an accountability partner.

As you review the vision and the strategic plan, write down what you have accomplished this year.  What went really well?  Make your list; you can even check it twice!!  Once you have created your accomplishment list, take a moment to celebrate all that you did well.  Then move on and review where you fell short.  What didn’t go quite right or well?  Where did you fail? What are your disappointments?  What did you start and not finish?

Taking time to evaluate the past year is a great way to learn from what went well, and what didn’t go well.  In that learning there are valuable lessons that you can glean.  List a couple of lessons for moving forward.  Did you get off track, side-tracked by something?  Did you not follow up with prospects?  Each lesson gives you ideas for guidance into the New Year.

As you review the vision and the strategic plan, take some time to reflect on whether it is still on target.  Is that vision still your vision or has it changed?  Make the necessary updates to that vision.  Many companies write short vision statements that barely communicate the overall vision.  Put great detail in yours so that you can feel it as you read it.  If your vision is to buy a new building for your company and increase your staffing by 50% then write a vision statement that includes that and describes that.  You can always have the short and concise vision statement on your business plan, but for your use, make it a detailed story, that really motivates you and inspires you each time you read it. Did you read it regularly this year?  If not, make that part of your practice in the upcoming year.

What is the vision for the upcoming year?  Where do you see your company at the end of the year?  What type of growth, new products, new clients, or customers?  What does it all look like?

Once you have your vision story written you can then focus on the strategies to accomplish your vision.  Your strategies should always be based on the overall vision.  When strategies are written that stray from the vision and purpose of the organization then you are going down roads that lead you in the wrong direction.  Your vision and values becomes your guide for making your business decisions.  Stop yourself, when you are making a decision and pull out that vision statement, your values statement and review the decision or opportunity with them all in mind.

Strategies should point to the vision and be written in a way that they are measurable.  A strategy to build the business is too vague.  What does build the business mean, and how do you know if you have accomplished it?  But a strategy to provide coaching services to 50 new clients is measurable.  Or a strategy to increase product sales by 25% is measurable. Or to develop a new product; bring in a new product line; increase staff by 10; increase days off by 10; and the list can go on. The must do is making the goals SMART – specific, measurable, attainable, relevant or reasonable and time specific.

Limit the number of strategic goals that you are working on so that your strategic plan remains focused and effective.  A huge document becomes overwhelming and cumbersome and often just collects dust.  A strategic plan should be a living, breathing document that you are very familiar with and guides our day to day activities because it is your focus.

Creating a new plan for the year is a great first step towards creating the success that you want. Working the plan and making it happen is the real key to producing the results that you want.

Working your plan just means keeping it in front of you, developing the smaller goals that move you towards the big goals and really staying focused.  When something doesn’t work, it is not the time to abandon ship, but rather, the time to refocus, re-strategize and continue the work.

Take time before the New Year to: review and update your vision statement and story; review your accomplishments and failures for the year and glean the valuable lessons from them; review your strategic plan and update your goals for the upcoming year.  Gear up for a focused and planned New Year that will ring in the next level of success for you and your company.

Once you have your plan then the essential key is implementation.  This is where many fall short.  They have great ideas, great plans and then fail to implement. There are good ways to follow through.

Break down your goals each month and week. Establish a system of accountability. Most people start out the year with a great plan and great strategy and as the year moves on, they lose focus and the plan drifts. A good coach provides you with the ongoing support and accountability to produce results.

Keeping ourselves accountable can be accomplished in a few ways. Here are our 11 tips for creating a focused and fun approach to success:

  1. Take the goal and break into smaller steps
  2. Make a chart to chart progress, each step of the way
  3. Hang signs around the house, in the car, at work — saying: “Stay Focused”.
  4. Tell family and friends about the goal and intention
  5. Create your own mastermind group to help you stay on track and support your ups and downs
  6. Partner with a friend or colleague to be an “accountability buddy”, share your plan with them and talk once a week or month to let them know how you are doing
  7. Hire a coach to help you identify your goals and keep them on track all year towards extraordinary success.
  8. Create celebrations of success, reward yourself — gold stars, dinner out, a new something!
  9. Meditate each day on focused goal attainment
  10. Write your goals down and read them everyday
  11. Have fun with each success and acknowledge it!

Spend some time creating your focused plan for success and give us a call if you need some help! Accomplishing the dreams, goals and things we desire is important for each individual and business. We look forward to hearing about your success.

One of my favorite tools to use in creating a plan for success is available for you at: www.bestyearplan.com

 

Categories : Small Business Marketing Resources
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BizologyBuzz Radio: Inspiration — Don’t Stop Believing

By Donna Price, Marketing Strategist & Business Consultant on July 9, 2012 No Comments

BizologyBuzz Radio

Special Guest: Sue Waldman

July 10th, 2012 at 12 Noon EST

Inspiration: Don’t Stop Believing in Yourself

Sue Waldman joins host, Donna Price discussing how to keep moving forward, how to believe in yourself and keep the dream alive!!  An inspiring and motivating show.  Join us.

Sue Waldman,

The post BizologyBuzz Radio: Inspiration — Don’t Stop Believing appeared first on Bizology.Biz.

Categories : Small Business Marketing Resources
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Is Your Mind Still Getting In Your Way?

By Donna Price, Marketing Strategist & Business Consultant on September 8, 2009 No Comments

We’ve all heard the talk about positive thinking and how our own thoughts can create our reality.  And, it is hard to argue that positive thinking is in any way a bad thing.  But could your negative thoughts really be a bad thing?  Could your own mind be part of your stumbling block?

The reality is that positive thinking is an extremely powerful force. I am not talking about the law of attraction or the power of attraction. Rather, your personal power to navigate change and challenges effectively, and maintain your personal power. If you are or plan to be a business owner then you have to acknowledge that your success is dependent upon your ability to think and stay positive and embrace the challenges that come your way and learn the valuable lessons hey have to offer.  If you choose to be taken over by challenges and sink into negativity, questioning your vision and your abilities you will sink.

Keeping focused on your vision and staying open to the possibilities; are two of the keys to staying positive. Some businesses die from lack of creativity and willingness to change when necessary.  Keeping your positive outlook and evaluating the possibilities as they arise will keep your business on a positive swing. Open your mind to the possibilities that can keep your business successful and not add you to the heap of the dead and dying.

Stay Focused On Your Plan:

Look back at that original vision and plan.  Evaluate where you are right now and where you need to refocus.  Often business owners get distracted from the plan by the day to day business.  It is a perfect time to look back and see if you are still on track.  It is also an opportunity to decide if your plan needs to be revised or changed.  Staying open to the possibilities also leaves the door open to add new products or services to your offerings.  It is important to evaluate each of these in alignment with your overall business plan.  Do they fit well?

Keeping your mind out of your way is easier when you are focused on your plan and each decision you are making fits well into your business and marketing plan.

You may have decided on one course of action to get the business started. Now could be the perfect time to niche into a more defined product. Here are the advantages:

  • More targeted marketing strategies
  • Higher sales

Success has its own rewards, but only if you are willing to pursue it. When you allow yourself to dream big, the sky is the limit. You won’t grow without the attitude and vision to see beyond where you are now.

Categories : Social Media Marketing
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