Is Business Blogging Part of YOUR Marketing Plan

Why Business Blogging Should Be Part of Your Marketing Plan.. Marketing plans come in all shapes and sizes. The right marketing plan for your business depends on many different factors. But one thing all businesses have in common is that they can benefit a…

List Building Builds Growth

List Building – A brief Introduction List building marketing is a powerful tool to build a huge list for your business and if you are not using this strategy for your marketing campaign that means “you have left your money on the table”. As…

List Building — Does It Help Grow a Business?

The Power of Lists for Small Businesses Small businesses are also using list building to expand their reach in market-place. Being a small business owner, focusing on building a targeted list of interested prospects can grow your business, but it starts with you sharing…

The Goals of Good Copy

The Goals of Good Copy While one of your main goals for any good copy is to get sales, a copywriter also needs to have other goals in mind. A good copywriter will understand that they need to build a sense of trust in…

Using Press Releases Effectively

Writing Press Releases Can Equal Free Publicity When Done Right!! Press releases are one of the keys in increasing your company’s visibility in the marketplace. They can be used for many different things, and not just locally.  The benefits of using press releases is…

LinkedIn Advertising Business to Business Strategies

Best LinkedIn strategies for B2B marketing LinkedIn is a professional social media network. If used properly, it can bring in lots of opportunities for marketers and professionals. LinkedIn is a proven business to business lead generation tool. LinkedIn is an unique social media platform…

Facebook Ads Can Be Your Traffic Source

Blogging itself is one of the important traffic drivers, but what if you fuel it with Facebook?  Still, there are many marketers & bloggers, who despite investing handsome amounts in content creation, find it difficult to reach their target audience. And leaving it to…

Blogging – Yes or No

Should Blogging Be Part of Your Marketing Plan? Marketing plans come in all shapes and sizes. The right marketing plan for your business depends on many different factors. But one thing all businesses have in common is that they can benefit a great deal…

Happy 15 Years!

Being an entrepreneur is a journey — for sure! But it is a journey worth being on! My journey started 15 years ago, when I took the bold step to leave the security of a JOB and launch Compass Rose Consulting! My family thought…

Authenticity in Marketing

Do you have authenticity built into your marketing plan? Marketing with authenticity brings your voice into your marketing strategies. You are the leader of your business.  Your marketing should reflect YOU.  But it also needs to be real and authentic.  That in itself keeps…