Creating a profitable business is the goal of every business owner. Without profits, you are not building, growing and being able to sustain.
In Bizology, I have identified 8 Profitability Accelerators. Several of them work together, well. But today, I want to talk about just one! The first one!!
You have to have traffic — either foot traffic to your store or web traffic to your online offer. Of course, a brick and mortar store can also use online strategies and in that case traffic can also mean web traffic.
Increasing this number — the number of people walking in or visiting your website can directly relate to profits.
Of course, our other Bizology framework ACCT (Assess, Create, Convert and Track) comes into the picture as well.
But sticking with traffic, what are the strategies that you use, right now, to drive traffic to your business? You do have a strategy right?
There are many traffic strategies that can work:
When you are looking at traffic you want to use a strategy that you can track and determine the conversion rate. If you are using ads, you want to know if the revenue spend on the ad, is converting into actual traffic to your store. When crafting your strategy, you need to create a way to track this.
Learn more about the impact of Profitability Accelerators on your business with my new eBook — Becoming a Bizologist.
In this book you will learn the 3 frameworks used in Bizology and how they can impact your business revenue.
You will learn all 8 Profitability Accelerators and the overall impact they can have on your business.
And keys to implementing these ideas in your business — quickly and easily.
Focusing on a successful list building campaign, you need to track your marketing strategy multiple times to glean more information. You will be unable to boost your conversion until you track your campaigns. To test and track your campaign, you need understand the idea. You need to track your programs and tactics, messages, contact frequency and spending levels to optimize your marketing strategy. Otherwise you are doing HOPE MARKETING and hoping it will work! Numbers tell you if it is or it is not.
Testing and tracking can increase your ROI. By tracking your campaigns, you will be able to know which campaign bring more traffic toward your website. You can also know from where your visitors are coming to your website such as advertisement, Search engine optimization, social media, blogs etc. By adding tracking code on every page of your website, you can get to know the page visits of visitors that don’t converted into your subscribers.
Mainly you need to track for optimizing your campaign, your results.
Number of MQLs (marketing qualified leads): Remember the quotes the money is in the list, you need to add quality leads in your list and eliminate bad leads from it.
Cost per MQL (marketing qualified leads): if you using list building for your marketing campaign. Be sure you are maximizing your leads and minimizing the cost per qualified leads. If you have a list of unqualified leads or not good leads, the size of that list is irrelevant. You can have a HUGE list that costs you money and does not make you a dime. It is worthless.
Cost per Sales or Accepted Opportunity: Examine all of the money spent and the resulting sales or accepted opportunity very carefully over a defined time period. You can have opt-ins for your free offer that later convert to your paid offer. You need this information to determine if the investment in the sales campaign for the free offer converts enough people to the paid offer.
First-Touch ROI (by program): The basic job of a list building marketer is to decide which particular campaign to be used. Your main objective should be to get the highest ROI for your business.
Multi-Touch ROI (by program): Some programs look to be result oriented as compared to the other available. They might not give the desired output in the first impression. Be very careful in deciding which particular campaigns you need to follow. However it does not mean they will not give results in the long run. So, don’t stop using them immediately.
You need to find-out which marketing tools works best for your list building campaign. Google AdWords? Webinars? Trade shows? Facebook Ads? LinkedIn Ads? Instagram Ads? Facebook LIVES …..To find out you need to track each campaign.
Campaign Source: You need to recognize and track your lead sources so you can optimize your ROI through your sales funnel. This means you need to understand where the lead is coming from and track the campaigns so that you can make this determination. Yes, everyone might end up on the same list. But YOU need to know if the Facebook Ads campaign has a different conversion rate from the Google Ads….and look at your spend for each campaign in comparison to your results.
Campaign Name: It enables you to distinguish among various campaigns to test different advertisements.
Campaign Medium: It defines the web pages or ads from where the visitors are redirected to your website such as pay-per-click, banner ad or email, search engine etc.
Tracking list history and sales funnel can optimize your business revenue. You can also test report and dashboards by having a clear idea of your funnel and stages according to leads, closed deals and revenue. You can segment your list on the basis of demographics, interest, and product to measure your success.
You can keep rectify your tactics time to time to get better results. You should measure your user responds such as automatic updates, individual manual updates and mass updates. Keep tracking of your opt-in rate, unique open rate, click thorough rate, email deliver success rate, subscribers, unsubscribes and lead conversions to evaluate your list building campaign.
Learn more about List Building in my special report — Becoming a Bizologist. List Building, connecting with your market is one of the keys to being a successful entrepreneur.
Access the report immediately and start building your money list.
Journaling can help you achieve your goals because it will force you to think about them, consider the why and how, and delve deeper into the situation so that you can examine all sides of it. Read on to find out how journaling can help.
* It Forces You to Write Down Your Goals: When you start a journal, it basically is a way to force yourself to document your goals. Whether you write them down on paper or you use technology to get it all down doesn’t matter. Once they’re written, they are ready to tackle.
* It Makes You Consider Why and How: As you enter data into your journal, you’ll be forced to face the why and how of your goal. This is especially true if you write down a goal and focus on it in your journal.
* It Enables You to Examine the Opportunities and Threats: When you are focused on goal making with your journal, you’ll also explore opportunities and threats coming your way due to your goals. It helps you avoid roadblocks in advance.
* It Makes You Develop Steps for Success Based on Your Goals: When you see it written down, you’ll want to notice and pull out any steps you’ve developed in your journal and put them in your calendar for scheduling.
* It Helps You Improve Goal Setting and Achievement: Each time you intentionally set goals, define steps to achieve the goals, and perform them, you are setting yourself up for being able to improve your skills.
* It Provides Accountability: Even if no one else is reading your journal, a private journal can help you become accountable to yourself. If you develop the habit of looking at your journal each day and put something else in there each day, it’ll work great for helping you become more accountable.
* It Provides a Permanent Record: Having a permanent record of the things you’ve done in your life, whether its personal or work, is a beautiful thing. Hardly anyone has a perfect memory, so you’ll maintain the lessons learned better with the record to look back at.
* It May Be Inspirational: Depending on the journal, you might even be able to take the information inside and compile it into a real book for others to read to inspire them. You might also take from it steps for your success for a project and turn it into a course to inspire someone else.
Journaling is an excellent way to work toward achieving all your goals. It will even help you make better goals because the process of entering facts in your journal will cause you to see them in a more logical way that is more useful.
Check out my posts on creating your daily practice!! We talk about it in Bizology too, creating a daily practice, shifts your results when you Make it Happen!! But you can read the posts here on the blog easily!
Journaling is often a daily practice. Adding your goals and desires fits into that practice. But don’t let it overwhelm you. Often people can get frustrated if they miss a day and feel they have to catch up. It is YOUR practice, YOU get to set the rules. There is no rule that says you have to journal every day, or that it has to be goal focused every day, or that it has to be linear or encompass everything you did. You totally get to decide HOW to create the daily practice and the journal.
If you look at the Gratitude Project — it has great ideas on gratitude journaling. That might be something that is brief and easy to do each evening. Goals might be part of the morning routine. And always there is flexibility in how you do it and craft your practice.
I love my book mock-ups. I love having the 3-D versions of the book and then the images in different settings. But how? Where do I get them??
Well, I have a secret source. And now, for the first time ever, I am revealing my source and giving you access. Yes, it’s an affiliate link. Yes, if you purchase through my link, I will make a bit of money. Not much, but a small referral fee. Yes, it is a GREAT tool.
Yes, it is easy to use. And Yes, you can use it for your books too!!!
I just upload my cover image and instantly, okay, almost instantly, I have over 600 different images that I can use in posts, ads, membership areas….. where ever I need them!!
Good news: you don’t need professional photographers and marketing experts to make your book stand out and increase the probability of sales by 60%.
With MockupShots, you can put your book into over 600 different settings…in only 10 seconds.
Here’s even better news: for a short time, you can grab MockupShots at a huge Valentine’s Day discount. I want you to sell your book like crazy before Hearts’ Day, so I’ve convinced my friends over at Adazing to slash $118 off MockupShots’ original price (just for you).
So until next week only, you can get it at only $80 and take advantage of all the goodies proven to work for your holiday book promotions.
I looked at other people’s mock-ups for years and wondered how they did it, until I found this tool. This made it so easy that I could suddenly create book mock-ups for my books and even can use for a group of three books.
Some of the book mock-ups are set in holiday settings expanding how they can be used.
Some are set with a person holding them, others are next to a computer, with a beautiful cup of coffee…. so many variations.
There are some I never use. Some, I love.
You get unlimited books. So, you can use them for a special report like the Repurposing Your Content eBook or for a published book. It is up to YOU.
What if there is a YOU underneath all the noise and busyness that is far more equipped to lead your everyday life.
When she is given the reins, everything begins to look different and change in simple, profound ways.
She has clarity, and know-how and is the expert on leading your life.
She knows how to take care of you from the inside-out.
And, when you let her lead
not a weird kind of magic,
but simply when something that wasn’t possible a minute before, becomes possible and feels nothing short of a miracle.
And, as you let her begin to make simple shifts in her approach, the way she communicates, shares her voice and ideas, and stands for her mission…it all begins to shift
and ripples to everyone around her
and before she knows it – her life and the way she leads, at last, has become a reflection of who she is on the inside AND that fuels everything she is up to on the outside.
Known for her compassionate, direct and truth-telling candor, ambitious leaders have relied on Carla for over a decade to call out their blind spots, challenge their thinking and expand their perspective. Carla believes in ditching the illusion that life will be great “someday” in the future and teaches leaders how to wake up their thinking to create and live a juicy, rich meaningful everyday life now.
Not all networking happens at events. Some of the most effective networking you can do happens over coffee meetings. One-on-one catch ups, whether they’re in real life or virtual, give you a chance to really connect without the distractions of being in a big crowd.
A networking meeting is more likely to be effective if it’s clear why it’s happening. Are you looking for a mentor, or a new position? Has the person been recommended to you? Maybe you’re new in town and looking to connect with peers. Do you want to establish a collaborative partnership or joint venture for your business?
If it’s a get-to-know-you meeting, it’s okay to talk about common interests like books, movies, or sports. Sometimes it is those personal interests that solidify a relationship, so don’t be shy and leave them out.
Do your research and identify leaders that you really want to connect with. Be clear about where you want to be in a year, five years’ time and seek out the people who can help you get there. Part of the point of networking is not just the people you meet, but the people they know who can help you grow your own network.
If you have changed jobs, sectors, or towns, connecting with the right people can help you hit the ground running.
If you are growing your business, know how you want to grow and identify the key people that can benefit your network. It is not all about selling, it is about building relationships. People do business with people that they — >> KNOW, LIKE and TRUST!!
A networking meeting isn’t just about what you can get out of the other person – there has to be some benefit for them too. Think about what you can offer. What are your special skills or connections? Do you have acquaintances or experiences in common? Pay the other person the respect of doing some background research so you know where they’re from, and what their career path and big projects have been.
Remember this person has made time for you in their day. Be respectful of that and keep to the agreed time (don’t be late!). Don’t hog the conversation, and make sure the meeting doesn’t go over time, unless the other person is keen to keep talking. Give them your business card, but don’t hand over your resume unless it’s requested.
Be polite during your meeting and remember to follow up within twenty-four hours with a brief email thanking them for taking time out to talk. Hand written notes are a nice touch as well and will stand out as no one is sending cards!!
If you committed to sending an article or book reference, remember to follow up. You want this first meeting to set the tone for a future meaningful relationship. If it feels appropriate you could connect on LinkedIn.
These networking tips are just a few ideas to maximize the benefits of your one-on-one networking meetings.