Posted on July 26, 2019 by Donna Price, Marketing Strategist & Business Consultant
Searching for new and interactive methods to build your list, you can opt for Social Media as a powerful tool. Social media is one of the prime channels to connect with your audience and boost your message to get qualified leads.
To run a successful list building campaign, you need to be providing real value for your target market, addressing their problems or pain.
You can also motivate your audience to share promotion messages on their timeline, pages and groups by offering them something exclusive and opportunities for co-creation authorship. Make a careful choice of the social network, where you can state your story in the best possible manner with a compelling offer.
Facebook has the largest user database than any other social networks, so you must make your existence known there. To generate quality leads on Facebook, you need
* A compelling message.
* Eye catching visuals.
* Mass audience appeal and share-ability.
* A clear CTA. (not to your BIG brochure website but to a targeted landing page!)
Facebook news feed helps you to find out whether the post is exhibited on users news feed which is essential for list building. Promoted Posts can boost your list building campaign and capture your followers by using paid promotion with your top posts having a strong call to action.
Facebook Ads are highly targeted to extend you potential customer reach. If you are utilizing paid promotion and sponsored stories, you can opt for custom audiences. You can customize your audience according to email address, Facebook user ID, phone number, geo location, demographics, education and interests etc.
You can test and track your Facebook list building campaign engagement via page and post like, shares, comments and post reach. Thus you can leverage your list building campaign and increase your ROI with Facebook.
Twitter is a vital social media platform that helps businesses to build a list. It provide a real time engagement with your customers.
Promoted tweets is a paid advertising method that arrive in users feed. You can build curiosity by telling them about your new content assets, upcoming events and demos etc. Each tweet have an included opt-in form, so it enhance the chances of getting leads. You can target your tweets according to user interest, demographics, location and device etc.
Twitter also provides two types of ad options
* Promoted Accounts ads allows businesses to create their twitter account and register that page under the Who to follow to target similar advertiser and industry leaders.
* Promoted Trends allow you to advertise a specific trend or hashtag which displays on the left side of a users screen, under Trends.
Twitter lead generation cards enable you to gather the leads directly from twitter. You can track you results to identify the opportunity to engage.
LinkedIn is great platform for networking to build connection and generate leads with paid promotions. LinkedIn facilitates to enhance your business connections.
Company page can tell about your product and services and business to your audience. You can modify and add tabs like Products, Insights etc. on your company page. You can daily update with a post on your Company’s LinkedIn profile. You can include video on your product pages for further engagement.
LinkedIn Sponsored Updated are paid advertising with status update. You can include and exclude your audience on the basis of geographic location, demographics, job title, skills and LinkedIn groups etc.
LinkedIn ads provide a chance to target your audience in an effective and unique way. You can customize your advertisements with text only ads, image ads and video ads. According to LinkedIn, adding an image to your ad can bring you 20% more clicks.
Creating a marketing plan that works is most likely going to include social media. But it needs, it must be done right!!
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