Archive for marketing strategies

Marketing Your Business — Not as Easy as You Thought

By Donna Price, Marketing Strategist & Business Consultant on November 12, 2019 No Comments

The Challenges of Marketing Your Business Can Be Achieved

A solid understanding of the market is what makes marketing your business a success, yet, mistakes can appear any time along the way.

Costly mistakes are not an issue if you pay attention to details, follow a thorough marketing plan and constantly monitor the progress of your marketing and the impact on your business.

Here are some examples of common errors people make during marketing campaigns.

The wrong timing

Sometimes marketing efforts fail because people do not have a deep insight of market trends or they lack knowledge of customers’ behavior.

You may create the perfect plan, a fantastic offer and have a high quality product or service, but you may promote it at the wrong moment. For example, few people show any interest in sunscreen lotions in winter.

Test your offer!

When preparing for a marketing campaign, it is important to anticipate the market’s reaction to your products. It is important to receive positive response so as to know that the timing we’ve mentioned above is right. A compelling offer functions in almost any circumstances, a discount, a gift or some form of incentive will do the trick and attract customers.

Failure to test headlines!

The message you send to customers when they first come into contact with your product is essential. Many marketing business efforts fail because investors do not take the time to test the customers’ reaction to sample products and evaluate the response. You should not invest lots of money, time and effort into a campaign without running some form of market research first and foremost.

Address relevant clients primarily!

Marketers should not overlook the importance of market segmentation. Competition is tough, the financial conditions are dire in almost any country, and companies no longer afford to lose customers. Even if you don’t manage to increase sales, at least you need to keep them at a positive level which means that you still make profit. Marketing strategies should primarily focus on identifying the market segments that will respond well to a particular offer.

Failure to communicate with clients!

The exposure of a prospect to a business message has to be very extensive before he/she/they will take notice of it and actually react in the direction the marketer expects. Marketing communication involves more than sending some emails and posting ads in the local newspaper. It takes perseverance and constant study to determine the right media to advertise with. You have to come up with the most relevant forms of communication that correspond to your budget and keep your business profitable.

Learn more about Marketing in the Marketing Club!

Categories : Business Development, Business Growth, Marketing, Marketing Strategies

Marketing Your Business

By Donna Price, Marketing Strategist & Business Consultant on November 11, 2019 No Comments

Marketing Your Business is Challenging! But….

You Don’t Have to Market Alone!

If you are marketing your business on your own, then you are probably working on a low budget or your business is too small to support large advertising campaigns. Even with larger budgets, people prefer to be cautious in these wild times of internet marketing and social media, so that they are not taken by surprise.

What is it that you need for marketing your business efficiently? Here are a few suggestions that can prove very useful.

Knowledge is gold! People with a marketing degree who decide to start a business have very few obstacles in terms of strategic implementation. When you have a broad marketing view, tactical choices are a lot easier to make because you can judge the information on various tools, programs and systems with the mind of a professional.

But what if you are marketing your business without too complex knowledge in the marketing domain? What chance do you stand against competition?

Learn as you develop your business! The Internet provides hundreds if not thousands of free resources from where you can learn. It all depends on several factors that influence how you are marketing your business: the domain in which you operate, the market segment you service, the client database, the advertising systems you choose and the platform on which you work. Lots of local businesses have grown by word of mouth or viral marketing. Learn about the CRC Marketing Club

Yet, that is hardly enough for less exposed small companies. When you are marketing your business you need to take time and study each advertising program with everything that it involves from the financial investment to the time it requires for current tasks.

The right course of action requires the creation of a marketing plan that you afterwards follow along the different stages of business growth. Modifications to the initial plan may be necessary once in a while, but it is a good idea to be truthful to your goals.

When you move beyond the first stages of company growth, there will be other aspects that need to be taken care of.

Marketing your business requires a great effort to build and maintain credibility, customer loyalty and visibility in the market. It is not enough to make people familiar with your business, you also have to win their trust and hook them with a strong marketing message. Provide quality in everything that involves your business and you won’t be disappointed in terms of financial achievements.

Learn more about the CRC Marketing Club where we go step by step through marketing strategies and tactics.

Categories : Business Growth, Marketing, Marketing Plan, Marketing Strategies

Tags : business, marketing, marketing club, marketing strategies, marketing tactics, marketing your business, small business marketing, social media marketing

Email Marketing for Profits

By Donna Price, Marketing Strategist & Business Consultant on October 24, 2019 No Comments

Email marketing is an essential for business growth.

It really is NOT a question of IF you should use email marketing, the question is WHY aren’t you?

Email marketing is the foundation of a solid marketing plan. You can automate much of your email marketing and make it work for you 24/7.

There are so many aspects to it that are critical in putting together an effective marketing plan and strategy.

This week’s focus group talks about some of the critical pieces of email marketing that you want to take into account when putting your plan together.

Be sure to watch the Focus Group replay to learn all of the details.

Our next focus group ties right into this…. we will be talking about how to create content. Content for your blog, your email, your Facebook page. …. so be sure to keep an eye out for that!

Categories : Business Growth, Email Marketing

Tags : email marketing, marketing strategies

Content is Queen

By Donna Price, Marketing Strategist & Business Consultant on June 11, 2019 No Comments

Content is Queen when it comes to Lead Generation

What is the most powerful force in the world of business? That’s a good question. There are many possible answers.

Some people might say that its money. That would be a very good response. Money is certainly the motivating force in business. It is the reason why every business exists. It is also the reason why many businesses no longer exist. However, it may be too obvious of an answer.
To figure out what really is the most powerful force in the business world, we need to be a little more creative, a little cleverer and think outside the box a little bit.

We need to peel back the layers of the onion, so to speak, and take a look at what is really going on.
To begin with, let’s look at what businesses do. The answer to this one is fairly obvious. Businesses sell things.

From there it’s an easy step to say that because they sell things, they make money. Therefore, what businesses do is make money. However, this line of reasoning is flawed. The purpose of business is to make money.

This purpose is the end result of a process that begins with what businesses do. So, we find ourselves back where we started.
Let’s begin again, by agreeing that what businesses do is sell things.

Now, instead of jumping to a conclusion, and confusing purpose with process, let’s take a closer look at the idea we’ve agreed upon. If businesses sell things, then what are those things?

In general, a business can sell products, services or a combination of both. However, these are simply categories.

We need to look deeper to see what common element makes up both products and services. If we can determine that, we have probably come close to answering our original question.

If you think about it, both products and services are a form of information.

Products perform a function because of the information that went into the design.

Services do the same, except that the information is contained in the expertise of the person performing the service.

So what all businesses really do is sell information.

Because of this, information is actually the most powerful force in the world of business. This way content is king when it comes to generating sales leads.

Content is information. When you give potential clients valuable information, you establish a trust relationship with them that paves the way to making them paying customers.

Categories : Business Growth

Tags : business growth, content is queen, content marketing, marketing strategies

Monday Morning Checkin

By Donna Price, Marketing Strategist & Business Consultant on May 6, 2019 No Comments

It’s Monday morning and a great time to checkin with yourself on YOUR plan for the upcoming week.

My daily practice plan — is designed to support my BIG vision and my daily profitability practice is directly connected to my business growth.

What is your plan for the week?

Do you have a daily practice? Does that daily practice support YOU- mind, body, spirit, prosperity….?

Do you have a profitability practice for growing YOUR business?

Create a plan.

I have a daily practice plan to address ME…. keep MY head in the game and my health on track…

My daily PROFITABILITY Practice is all about growing my business. What do I NEED to do each day that helps my business GROW? What are your daily profitability practices?

Journalling is one of the tools that I use to help me. It is part of my MIND plan but it also connects to my SPIRIT plan…. journaling helps me to look at my challenges and fears and becomes the place I use to brainstorm the potential solutions.

When you brainstorm ideas for overcoming fears, challenges etc. You are more likely to push them aside, overcome them, or walk through them.

Use your journal weekly or daily to make your plan and celebrate your successes!

Join the weekly focus group on Wednesday at NOON — connect, share, collaborate… Register for the focus group via ZOOM REGISTER HERE

This weekend, I attended a training that gave me 29 ideas for content development over the next 30 days. I believe that training is part of my responsibility as the CEO — personal and professional development.

As CEO, I am also responsible for scaling my business UP. I see training as part of my strategy and then my daily practice plans put it all into action!

Having a plan is going to help you make this happen. Scaling up is the goal…. GROWTH — leads to your financial freedom and time freedom. If you are like me, then that is what you are going for. A business that is prosperous and supports me, my family, my goals and vision and has NOT taken over my life.

The weekly focus group can be a great place to put on your CEO hat and focus ON your business growth!!

Watch this week for our new Dream Maker’s Club…. it is going to be INCREDIBLE!!

Pick up the Visionary Womenpreneur’s Field Guide

Categories : Business Building Strategies, Business Development, Business Growth

Tags : business advice, business development, business growth, business help, make it happen, marketing strategies

Getting to Marketing

By Donna Price, Marketing Strategist & Business Consultant on April 12, 2019 No Comments

Do you ever find it challenging to get to the marketing?

I know that I do….

Business happens… life happens!

Time just feels like it escapes.

This happens to me and it probably happens to you too!

Marketing is how I GROW my business, so it is a critical activity.

There are several things that you can do to make sure that your marketing is happening even when you don’t have time.

Automate!

Automating your marketing is key. There are several aspects of marketing that you can automate.

Create an optin page that people can access your wisdom from social media posts or other advertising.
Create a follow up email sequence for follow up that is at least 12 emails.
Schedule your social media in advance. You can use sites like Hootsuite.com, or Onlywire.com or ZohoSocial.com. I use ZohoSocial. It posts to several social media sites at once.
Schedule your blog posts in advance. If you use WordPress you can customize the date that the post will post.
Make your website your HUB. Everything should point back to your website.
Create an editorial plan so that you know what you are doing in advance and create your story plan.

Marketing consistently is key to business growth.

When you focus on DOING your business instead of GROWING your business, then your business remains static.

Make a plan and make it happen!

Pick up your copy of the Visionary Womenpreneur’s Field Guide and learn HOW to put together YOUR marketing framework!

Categories : Business Growth

Tags : automating marketing, editorial calendar, make it happen, marketing plan, marketing strategies, womenpreneurs

Business is About Relationships

By Donna Price, Marketing Strategist & Business Consultant on April 5, 2019 No Comments

How Well Do You Know Your Vendors?

It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding.

The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there.

Look for great ways to offer your vendors rewards for helping grow your business and everyone wins. One of ways you can do this is by offering performance based incentives that are much larger than their normal charges.

Here’s the step-by-step process to putting together a partnership with a vendor:

Approach all the vendors you work with and offer an incentive based on performance.
Put the generous incentive plan together from their perspective, even take suggestions.
Develop a clear, concise and easy to track incentive plan, this will increase competition between vendors and therefore higher performance levels.
Encourage subsequent sales instead of focusing only on the initial sale. By doing this you can give away more of the profit from the initial sale to your vendors and make higher profits off the back end products. Encourage:
· Future sales

· Upsell better and more profitable products/services

· Cross-sell to additional products

Create an incentive plan that’s irresistible to your vendors by offering generous, exclusive compensation.

Think of all the vendors you work with and the creative ways you can put together an incentive plan that entices them to be part of your business.

Use their talents, capabilities and connections and you’ll both be winners.
Putting together an incentive plan doesn’t have to be a complicated process.

Categories : Business Building Strategies, Business Growth

Tags : business growth, business relationships, marketing strategies

Entrepreneurial Myths that Will Hurt Your Business

By Donna Price, Marketing Strategist & Business Consultant on April 4, 2019 No Comments

Is Your Business Impacted by E-Myths?

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.

First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:

· Desire

· Some capital

· Projected a targeted profit

This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at record pace, but after a few miles people start slowing and some drop out entirely. Building a successful business takes stamina and agility.

The reality is that there are many different facets to a successful business and none of them can be ignored if you plan to find success.

Let’s take a minute to talk about entrepreneurial seizure. This defines the roller coaster of emotions that comes with starting, nurturing and the potential failure of a business.

The emotions that occur, in order, are:

· Exhilaration

· Exhaustion

· Despair

· Sense of self-loss

This is usually cause by the e-myths and assumptions we talked about. You can get your hopes so high on instant success that even the smallest lag and you are sent into an emotional tailspin. This is also brought on by the stark realization that you can’t do it all and will need help in the areas where you don’t have the knowledge. Now, faced with limited choices you may feel like you need to back out and hide, but don’t do this.

Pick up a copy of the Visionary Womenpreneur’s Field Guide to learn how to create your strategy effectively.

Categories : Business Development, Business Growth

Tags : Business Building, business growth, business plan, e-myth, marketing plan, marketing strategies

Using Press Releases Effectively

By Donna Price, Marketing Strategist & Business Consultant on September 17, 2018 No Comments

Writing Press Releases Can Equal Free Publicity When Done Right!!

Press releases are one of the keys in increasing your company’s visibility in the marketplace. They can be used for many different things, and not just locally. The benefits of using press releases is tremendous when done right.

Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media.

Here are the steps to get noticed by the media:

Put together a press release for your company. The press release should be relevant to your target market and address consumer interest, not just announce your business.
Compact your press release to include one hook and one angle. Choose the most attention-getting to make sure the media person you are sending it to is interested in reading it.
Put your press release in professional formatting. With press releases you need a dateline, the most important information at the top, facts, figures and wrap it up with contact details including who and how. Print the press release on your letterhead.
Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, and any other form of media that reaches your target market. Don’t forgot to include relevant blogs, ezines, press release submission sites and to industry professionals.

More importantly than a perfect press release is to make sure you have addressed the needs of your target market in the products/services you offer and made that clear in the press release. If you are provided people a solution to a problem, a way to avoid a problem and an opportunity to enhance their life the media and public will be interested.

If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention. Make sure you are offered newsworthy information, and then follow up with media outlets to make sure they are publicizing that information.

“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” Jay Abraham

Use Your Press Release Everywhere!

But you don’t have to stop at the press release. Now, you have a piece of content that you can repurpose. Content Repurposing is a good use of your content and also your time. So, take your press release and use it to create a video — an info graphic — a power point presentation….. Read the full Content Repurposing article HERE

Create your local press release distribution list and then use an online press release distribution service. (not all services are the same). Once you have written your press release you need to distribute it everywhere. Use your local media and then distribute it further out. You can use online services to distribute nationally. Press release citations will increase your traffic and your credibility. Both worthwhile endeavors. It is not just about getting your picture if the free local paper. While that is fun, and your kids will be impressed, you also want it to increase your business. The online distribution to hundreds of sites helps to accomplish this.

You can use press releases regularly. Probably as much as weekly, but for most that is a stretch. Create a press release calendar. There are many great ways to write a press release that will get noticed. Submitting two press releases per month can truly transform your business.

Need ideas on HOW to use PR in your business — Schedule a cup of tea with me: MEET WITH ME!!

Categories : Marketing Strategies

Tags : business development, business growth, business help, marketing strategies, new jersey business coach, new jersey marketing coach, using press releases

Happy 15

By Donna Price, Marketing Strategist & Business Consultant on September 10, 2018 No Comments

I am still celebrating!! And it includes a BIG giveaway!!

15 years is a milestone. I know that for many, they didn’t make it this far, and for many others they did, but it was a hard journey!

I am excited to be embarking on a new year of business and business growth. My plan for the upcoming year and the next five years is incredible.

BIG things are happening.
BIG opportunities and incredible journey’s with clients.

The focus of Compass Rose Consulting is business growth — through effective marketing and business strategies. I help you put the marketing puzzle together for YOUR business — not a cookie cutter recipe but a unique plan that gets your business working better, easier and brings in new growth that results in higher revenue.

Every small business makes a difference in our families and our communities!! We need small businesses that are thriving.

The Profitability Academy is THE resource that I use with all of my clients to give them a training portal that is filled with effective strategies. I love it because it gives clients the ideas, the strategies and the implementation guides that they need to put them into action, without spending valuable coaching time in training. BUT, it also gives clients a resource that they can use on their own and put into action without a coach.

Of course, I love coaching and I believe it is the fastest way to grow. But, it is not accessible for everyone!! So, right now for my anniversary I am giving away access to the Profitability Academy for 150 businesses!! No strings attached! To access this opportunity use the code happy15 during checkout to save 100%. It is the ONLY product or course that I am giving access to at this 100% discount!! Grab access today — RIGHT HERE

Give me 24 hours to set up your membership!! And then get started.

Once you have access – I will also GIFT you a 30 minute quick start call with to review the road map that you can create inside the member’s area.

I want you to succeed! This is a great way for enhance what you are already doing. Learn new strategies and really take action. Of course, this will not do anything for you if you don’t put in the time! But if you do….. you will see incredible results.

Categories : Business Development

Tags : business development, business growth, giveaway, make it happen, marketing strategies, profitability academy