Email Marketing — A MUST strategy for both ONLINE and OFFLINE Businesses!

Is Email Marketing for you?

IF SO — Which Email Marketing Provider is RIGHT for YOU?

I was recently talking with a client that had just switched his email marketing provider.  It baffled me.  His company — a new start-up with NO email list.  We had set up Mailchimp for him.  It is a great program for new companies.  It provides a solid platform and is free for the first 2,000 subscribers.  For most companies that is a great foundation and more than they have.

What did he change to??  Constant Contact!  Why — another marketer recommended it.  But for him… it isn’t necessarily the right choice…why not??? Let’s take a look at a few of the different options.

I personally have switched to Pure Leverage and in a minute I will tell you my reasons.  But first let’s review the options, and there are many!! If you WANT to check it out Right NOW ===>>>> CLICK HERE 

Mailchimp — cute chimp with cute sayings when you login.  Mailchimp is a great option for many.  I love that it is free at first.  It allows auto-responders as well as broadcasts but the auto-responders are limited.  You can easily use Mailchimp with wordpress, integrate with other services such as Eventbrite. I have personally used Mailchimp for my business for a short time and have set it up for many clients.  I found for my business it wasn’t the right solution as it was cumbersome to set up e-courses and multipart auto-responders and then broadcast to the different groups.  BUT, for many it is a great solution and it is a great place to start.

Constant Contact — I have personally used Constant Contact as well.  I found the interface fairly easy to use.  BUT, it does not have sufficient auto-responder capability.  What is an auto-responder?  An auto-responder is a series of emails that are set up and then automatically go out to subscribers on a schedule.  For instance on this site I have several “Crash Courses” that are typically 5 or 6 emails that go out daily as soon as the person subscribes.  I have 5 or 6 different courses set up.  My general email list has a series of 20 emails that go out to people when they sign up for my special report.  Why?  I have an offer that I make to my subscribers — I want them to get it right away and then I want to start building a relationship with them.  Auto-responders help you to create rapport with your new subscribers and start providing them VALUE right away.  Constant contact has great newsletter or broadcast capability but not the auto-responder capacity. They do not allow you to email affiliate links or network marketing links.  They will stop your email if they don’t like the links that you have in it.  This happened to me right before a big event that I was hosting. I NEEDED my list to have the information.  I had an affiliate link in the sidebar for something and they blocked the email.  It decreased my attendance at the event…. and I switched from Constant Contact immediately.  You have to decide what your goals are and what you need from your auto-responder.

Aweber — used by many Internet Marketers.  Aweber provides solid service for both newsletters and auto-responders.  Great deliverability.  Getting your email into people’s box is one of the most important reasons for using an email provider.  You personally, have limited ability to get your email delivered if you are trying to send your email to thousands or even hundreds of people at the same time.  Most hosting companies will shut you down.  Many Internet Service Providers will slam the door.  All of the providers here have the same goal — deliver your email and keep the door open.  That is largely what you are paying for! Aweber is a great choice, but pricey.

PureLeverage <<===this is an affiliate link!!

Okay, so why did I choose PureLeverage?  Several reasons…. they have a great track record for deliverability.  It is built by Internet Marketers — that tells me that they know the importance of great product and solid customer service.  They know that I need my list to receive my emails!!

100% Commissions They pay 100% — yes 100% commission AND for my $24.95 I can have an email list of 10,000.  At each of the other providers if my list is that big I will pay — $47 to $67 to $97 per month.

Webinar Conferencing in addition to Email Marketing

In addition —>>> PureLeverage also provides a 100 seat webinar conferencing software that I can use!!  I would pay $97 per month with GoToMeeting for that service alone!

They also provide the ability to promote their service easily and earn money as well as have a wealth of training inside to teach members HOW TO market their business.

I know that many brick and mortar or offline businesses are hesitant to follow what Internet Marketers do.  BUT, what I have SEEN is that Internet Marketers that are good are numbers people. They test everything they do.  If they say that red headlines are better than black it is because they have set up both and watched what happened.  If they say that emailing your list everyday is good — then it is because they have tested it.

PureLeverage is state of the art auto-responder and program.  It provides all of the tools and training inside to get your list working well.

– Does Aweber pay you for your mailing?
– Does Amazon pay you for your videos, and video storage?
– Does GoTo Meeting or Web Ex pay you for your webinars?

NO THEY DON’T! It is worth checking out PureLeverage.

In my business — I look for tools that are going to work well within my business AND if there is a way to add an new stream of revenue — I do that as well.  BUT, if it is not the right tool for your business — then I am not recommending it.

If you have questions about which email marketing provider is right for you — leave me a comment and I will help you to figure it out.  It is important to have an email list and program.  I have had one for years.  BUT, I am moving it all over to PureLeverage.  So right now, I am transitioning.  In the past I self hosted my email list and have found that it is no longer working well.  It is HUGE to move a list.  It is vital to make a good choice in the beginning.  Look at:  what the provider offers, what your budget is and what you can afford, research and see what other people are using…. and make the decision that is right for you and your business.

Be sure to share your experiences with different companies below.

Ask your questions about which service to choose.

Get your offline business ONLINE.  

Even if you are in a brick and mortar store front or network marketing company you can benefit from having an email list and using email marketing as a key strategy.  You can keep in touch with your customers, your team, your prospects.  Each group can be on a different list and each can be sent important information.  For customers, you can share special offers, events and news.  For prospects you can move them into being customers with your email alone!! For team members — you can remind them of calls that are happening, events you are hosting or your upline.  Communication is the key in building relationships.  Regular and frequent communication will build your business. When you choose to NOT communicate with your groups you are choosing to NOT grow your business at the rate that you could!!

Is that really the choice you intended??

Email marketing is a key strategy in building a thriving business.  It works for online and offline businesses.  It is a business growth strategy that works only if you use it regularly and consistently!

To YOUR Success!!