Archive for small business marketing – Page 2

Could Your Marketing Be Wrong?

Could There Be More To Marketing Than What You Know?

What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a hole in the water that I threw money into….BUT, it doesn’t have to be that way.

When Marketing Is Set Up Wrong — Then The Results DO NOT Happen…

There are systems that DO work for small businesses.  They are different from what works for BIG corporations.  The “BIG BOYS” have a lot of money to play with. They CAN throw money into the hole.  they can afford to market over and over again, spending hundreds of thousands of dollars on their marketing.

There are several strategies that work well for small businesses. The first key is strategy.  It needs to be complete.  Not just a one off tactic, but a complete strategy.  From beginning to end… lead generation —>> through the buying process and to the close or acquisition of a new customer.

For instance — if you are using a website and there is no opportunity for the prospect to become a lead, then the website is not an effective tool for adding new customers.  Websites should have more than a phone number or a contact us form. There needs to be an informational offer and a way to request that offer.  Then the website becomes a lead generation tool.  BUT, it doesn’t stop there.  Because you also want to have a follow up system.  For leads on the web, it is easiest to have an email system that provides the informational report and then continues to follow up with the person.

Multiple Touches Are Needed in Marketing

Remember it takes 7-10 touches or connections before an individual is ready to buy.  That means that your email system needs to provide additional ways for the person to get to know you.  Follow up articles, resources, tips and strategies are each good ways to continue to connect with the individual.

If you are using networking in person as a strategy, then you need to be sure that your USP or 30 second elevator pitch is solid and gets people talking to you.  Your business card needs to be a lead generation tool just like your website.  Your business card should offer people your informational offer (on the backside).  Then it gets people onto your email list and now you are following up with them via email.  Because you met them in person, you can also follow up with a phone call, a post card, or personal note and other media forms.

Multi step follow up is a key to an effective marketing strategy. It does not work to just run an ad.  You want information from the person in order to continue marketing to them.

Learn more about how to market your business at our upcoming webinar:


Can’t make the webinar?  Then schedule your 45 minute business turnaround.


Does Your Marketing Need a Fix?

marketingfixMarketing is by far the biggest challenge that most small business owners face.  Why?  Because, they went into business because they loved being a plumber, or massage therapist, or chiropractor, or retailer or restauranteur….

Marketing has changed over the past few years. Many marketers will lead you down the road of gaining more “exposure” for your business.  Can you afford exposure?  Or building your “brand”?  These are expensive ventures that Coke™ and Pepsi™ can afford.  But the average business owner cannot spend millions or even hundreds of thousands on repetitive ads that do not directly result in new business.

Gaining new business therefore has to be done in a predictable, systematic way that a small business can count on.

This is exactly what we will be talking about on our next webinar!

Does Your Business Need a Marketing Fix? And How Do YOU Fix It?

To Register:

Marketing does not have to be the BIG challenge that it is.  It can be fun, exciting and very financially rewarding, when done right!!

Learn the keys to becoming a marketing master and get your marketing system in line.


Blogging Is Your Marketing HUB

When you create a blog you can show case YOU.

crc how to write a great blog
Blogging is a key element in marketing, it is the HUB.

You can also syndicate your content to other platforms such as your social media platforms: LinkedIn, Facebook, Twitter, Pinterest, Tumblr etc. Knowing HOW to write a blog post is key.

How to write a great blog post

Many business owners fear blogging. But you don’t need to because you have a lot to say! Your knowledge and expertise is what you blog about.

Follow the blog post guide step by step to put together your first blog post and get your blog started.

Headline— attention grabbing– here is where you INTERRUPT. You need to get your readers attention.

Picture— you need to have a picture. People are more likely to read your blog and your syndicated posts if you have a picture. A great resource for pictures is: Dollar Photo Club You need to be sure that you can legally use the picture that you choose.

Intrigue— why do they want to spend time with you reading your post. Will they get what they need from it?

Compelling Content— this is where you get into the meat of the topic! There are different styles of blog posts or articles. Most folks will not spend a great deal of time reading a long rambling blog post.

Engage— reply to all comments both on your blog and social media. Add plugins to your blog that improve your social engagement– allow people to share your content, add related posts etc. Plugins can add all sorts of functionality to your blog.

It is where you send people back to from your social media to get more info or to read the entire blog article. Your blog is where the real meat is. You can share YOU, your expertise and your personality right there on your blog.

Not sure how to get going: Schedule a 10 minute laser coaching session to review and I will give you the quick start challenge to get you going!!

Knowing HOW to write a blog post is key. This will give you a lead generation platform.

Let me know what you think!  Leave your comments below!

Strategy vs. Tactics in Marketing

Lead GenerationHave you developed a suite of marketing tactics or have you developed a strategic marketing plan?

Many, many business owners have strung together a bunch of marketing tactics.  They think it is strategic but they don’t fit together well and they don’t work strategically.

A marketing strategy should take a prospect through a process that first gets their attention, then educates and guides until they have reached the point that they WANT to buy from YOU because they see YOU as the person that has what they need.

But when you decide to start using a new tactic without thinking through the entire process of the buyer, you will most likely fail. The tactic will be blamed as ineffective and you will not see the results that you want.

It is vital that strategic marketing be well thought through.  You should NOT be calling the newspaper to run an ad without a well thought out strategy for what people will do when they see your ad.

I was talking with a business owner just the other day that said — ‘well, I just want brand recognition’.  That is great for Coke or Pepsi or McDonald’s, but most small business owners cannot afford to do just brand recognition.  They need to do lead generation and lead conversion.  Brand recognition takes a lot of money. Using a tactic for brand recognition without a strategic system for lead capture is sure bankrupt many a small business owner.

But — with the right strategy you can make an ad work for you.  Marketing is not a puzzle — but it does have a lot of pieces to it and they need to be strategically put together.

The newspaper ad — needs to have a call to action!  That call to action takes the prospect somewhere — you need to think this through. The call to action should NOT be “Call ME!”.  That just is not realistic.  What is a good call to action?

A strong call to action has a lead capture system built into it.  It compels the prospect to give to you their name and email (minimally) and in exchange you provide something of value to the prospect.  Most commonly — this is a landing page with an offer of a free report/video series/tip sheet/white paper…etc.  It is too early to jump to the free consult.  And the offer needs to be compelling.  The lead capture form needs to be automated. You do not want to be manually sending out free reports to people. Using a service such as Aweber, Get Response, Mail Chimp or Zoho provides this to you.

Once you have captured the lead, then you have the ability to continue to follow up with people.  Auto-responders can provide a great deal of follow up for you, automatically.  Eventually, you do want to be talking with the prospect.  When depends on you and your business.  But when you do — this needs to be thought out also. What is the goal of the conversation?  How can you guide the lead to that goal?  Using a script to do this increases your conversions.  Just winging it and hoping that each of your staff do the same is likely to decrease your conversion rate.  When you script out the call or the office visit or the webinar then you are thinking the entire process through.  You aren’t forgetting a piece.

Throughout the process you need to be tracking what worked and what didn’t. If there is a step that doesn’t work — then refine it.  Do not give it up.  Revise and refine to get it right.

Take a few minutes to look at your strategies — are they well thought out?  Is there a system in place?  Have you put scripts in place for your staff?

Join the webinar this Thursday to learn what you are probably doing wrong in your marketing:

JOIN THE WEBINAR: Everything You’ve Learned About Generating Leads is Wrong!!

Local Marketing Strategies for Your Offline Business

crconlinemonitor2Local Marketing: Is Your Offline Business Online? Is It Online Well?
offline businesses marketing online

Great info graphic on the advantages and benefits of bringing your offline business online. You probably recognize yourself in some of the statistics.

Critical pieces for developing your local marketing online presence are:

1. Web Presence and Blog.  At this point in the world of the Internet you must have a website.  We recommend a couple of different things.  One is a lead capture system using a squeeze page or landing page.  This enables you to capture the leads that are visiting your website.  You can see our lead capture in the upper right of this page.

But it is also vital to have a blog and be blogging regularly.  You can’t just create a website and hope people find it.  You need to be continuously engaging and educating your audience.  In the graphic above you can see that sales increase when a business blogs. People want to get to know YOU and your company.  They can do that through a blog. AND you also build trust and rapport through the process. These both increase your sales in the long run.

2. Social Media — 92% of all ONLINE adults use social media, but only 50% of small businesses are using social media to promote their business. Now these numbers aren’t totally comparable.  BUT there is a very good chance that many of your customers and prospects are online and using social media.  If you are not there then you are losing business.  Social media is another venue for engagement, relationship building and another place to build yourself as an expert in your field.

If you are not currently on any social media then you need to seriously evaluate why.  If you just have your head in the sand hoping that it will all go away, then it is time to pull it out and figure out how to best represent your company on social media and use it effectively for increasing your business.

Is it possible that you are leaving thousands of dollars on the table because you don’t like social media or you are afraid of it or you have another excuse to avoid being on….?

3. Local Search SEO — Using Local Listing Sites for More Exposure

Many local business owners are challenged in the same ways:  they create a website and their social media presence but they DO NOT succeed in leveraging them to attract new customers.

New foot traffic is the goal and the key is using local directory listings, but is often forgotten or missed in creating an effective online strategy.

The World Wide Web is like a HUGE phone book or yellow page directory. You have to stand out to be noticed.

Local listings are worth the investment of time or money (to hire out). The benefit far exceeds the investment. it means taking the time to fill out forms on different local listing sites. A few of the local listing sites are part of the social media sites you are probably already on, which makes it easier to complete.

Two of the really popular sites are offered by Google. This search engine is in charge of Google+ Businesses / Google+ Local. Other popular local listing sites include CitySearch, Bing Local and Yahoo Local Listings.

Yelp is also another site that you want to claim your profile on. This not only helps you attract web attention, but it provides a place for local customers to review your business. So it’s an effective way to convert potential customers into paying customers.

Be sure to completely fill out the profiles and provide as much information as possible about your company. Include things like: your office hours or business hours, phone number, contact info and website, as well as your other social media sites.  If you use a different URL for your mobile site, be sure that that is included too.

Completing a profile on these sites only solidifies your online presence and aids potential customers in finding during their business search.

Often the local listings that are found by web searches are perceived as more authentic and real than the typical web search results.  This is because here, they can access maps, customer reviews, videos, images and address verification to ensure authenticity.

Keeping this in mind, and actually taking the time to complete your local profiles can increase the business coming into you.

Comprehensive Local Marketing Strategy

A comprehensive local marketing strategy is needed for both online and offline businesses.  The Internet is a resource that is critical for both.  Increasing your online presence in ways that truly benefit your business just makes sense. Critical pieces of your marketing plan should include minimally — a website and blog (can be one in the same), consistent social media presence, local listings, mobile friendly website, keyword optimization and SEO.  Don’t be left behind. There are more customers out there for you!!

Pick up a copy of my Local Marketing Report!

SlideShare — A Viable Marketing Platform


SlideShare A Powerful Marketing Tool

I don’t know if you have ever looked at SlideShare as a viable marketing platform, but it is where I get alot of traffic.  I use articles and convert them into slide presentations and upload them to slide sharing sites.  I then convert each article into a video as well.  Each of these are then shared via Facebook, Twitter, LinkedIn, Instagram and Pinterest as well as social bookmarking sites.

Slide Share is powerful because right on SlideShare you can share your presentations on your LinkedIn profile.  Now your profile is more multi-media and gives people looking at your information even more.

Recently I was looking at my statistics on SlideShare only to discover that I had some slide presentations with over 13,000 views.  Much higher than the same info on YouTube.

I also use the data to provide insight into what people are looking for.  Years ago I wrote an article about screaming employees.  Years later, that is one of my top viewed articles, slide shares and videos….valuable info.

What could you do to convert articles to slide presentations?

Here are some ideas on the SlideShare Editorial Calendar:
Let me know what you create for Slideshare so that I can leave a comment!!

Connect with me on SlideShare:

Google Plus Training: Don’t Ignore…


Google Plus Got You Puzzled?

Ar you like me, trying to get your business online and online well, baffled by how some of the online media works?? Well, I was puzzled by Google Plus.  It looked nice, had similar features to other platforms but was still a bit of a mystery.  So, I went out and found great information about it.  I worked to put it all together so that you could benefit too… Google Plus has some REAL advantages.

We all know that one BIG, BIG advantage is that it is GOOGLE.  You just can’t ignore that.

Nowadays, the success of your online or offline business depends not only on the quality of traffic to your website, but largely on the social recognition and interaction your business gets, and that is a hard fact.

With our Google+ training you will be able to:

  •  -Position your online or offline business over Google Plus in the shortest time possible.
  • -Quickly and safely grow a huge army of potential clients or customers 100% targeted to your business.
  • -Productively interact with your new and existing clients or customers in order to scale your business to a whole new level of success.

It is great to know about all the wonderful things Google+ can do for your business with the correct techniques.  But if you don’t know them, how can you apply them?

Even worse, it is a fact that if you don’t know how to apply them, you could end up harming your business seriously over the Web.  And believe me, the Internet is a powerful viral machine for good things, as well as bad.

You could be claiming to have the best business, product or service, but…

…if you don’t get the high quality traffic you need, your business will fail!

  • -Do you really want to get the most out of this one of a kind Social Layer (Google Plus) and don’t know when or how do it?
  •  -Are you struggling to find a proven and trusted training system about Google Plus (including the latest updates)?
  •  -Do you already have an important amount of Google Plus followers and don’t know what to do with them so you don’t start losing them or even get your account shut down?

Then you could easily save yourself a lot of pain and frustration by downloading the latest publication on Google+:

The great FREE bonuses, including a mind map and a cheat sheet are still available, but they may be taken away at any moment…

including the whole offer as well.

I decided I just couldn’t ignore Google Plus any longer.  I had to add it to my social marketing plan.  I want to help you add it to your marketing plan. It truly is a must have for every business that has an online presence.

Get Started With Our Crash Course!Google_plus_128

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Offline Marketing — Strategies Essential

Stop reading right now if you already have all the customers you need.

Still here? Good. I want to talk to you about your marketing efforts. I’m sure you’ve covered many bases when it comes to marketing. But have you covered it all?

Unless you’re actively looking beyond the Internet

10 Ways to Market Your Business Offline

Offline Marketing is a Must-Do Marketing Strategy

1. Be an expert – Make sure everyone knows your expertise so that you can be a resource to them. Do not keep your online business a secret from your offline friends, family, and contacts. Talk about it, educate them, and before you

BizologyBuzz E-Magazine: Customer Service

Quote of the Day:

If you make customers unhappy in the physical world, they might each tell 6 friends.

If you make customers unhappy on the Internet, they can each tell 6,000 friends.


Expert Article: Is Email an Effective Customer Service Tool?

Does your company have a customer