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Archive for lead generation

Client Attraction: Webinars to Attract NEW Customers

client attractionWebinars can be GREAT Client Attraction Tool:

Whether you are a real estate agent, dress shop owner, pet store, plumber, consultant, massage therapist or lawyer, webinars can help you to build your business and be a great client attraction tool.  With webinars you can build your reputation, your expertise status and your reach.

Your webinar can give your current clients access to you from the comfort of their home or office.

Maybe you are wondering — What would I say on a webinar??  Great question!!  I am glad to brainstorm with you specific ideas for your business but here are a few off the top of my head:

  • fashion tips and trends
  • home prep for sale — staging, how to sell fast and easily, pricing right….
  • maintaining your homes systems — plumbing, electric, HVAC….
  • top strategies for staying relaxed
  • meditations
  • when you need a lawyer
  • how to hire the best…..xyz professional

The possibilities are endless.

BUT — >>> once you decide to use webinars as part of your marketing strategy, then you have to figure out the details — how to do it and how to afford it.

That is where Webinar Jeo comes in.  It is state of the art new webinar platform that is running off of Amazon.

Walt Bayliss the developer has a track record of innovative software development.  I have purchased his webinar platform that ran on Google Hangouts — RunClick.  Great software too, BUT hangouts were buggy and it made it challenging.

I am so excited to see this new software launch and get in the special launch pricing.

Compared to GoToWebinar — the price is an annual payment that is less than what most are paying monthly with GoToWebinar — and the benefits exceed, far exceed what you get there.

Unlimited partipants

Evergreen webinars — if you don’t know what these are you need to. Evergreen can save you hours and hours and still bring in more clients.

client attraction This software looks to be the biggest webinar platform launch in a long time and many, many Internet Marketers are moving their business over to it.

It just launched yesterday and already it looks to be the biggest launch in JV Zoo history.

Incredible.

I know that I have tried several other platforms and am excited to be back with Walt Bayliss on Webinar Jeo!

 

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Being Found ONLINE

localsearchAre YOU Being FOUND ONLINE — easily?

Did you know that your online profile affects how people find you and IF people find you?  Many businesses have created a Google listing, but have you created all of the listings that you should have?

Your online real estate consists not only of your website but also your listings on search engines, social sites and directory sites. They all work together to create a powerful traffic generation strategy.

I’ve been doing several blog posts about local search and local listings this week and we got lots of questions.

When you are working to drive traffic to your programs and services you need to have a comprehensive strategy.  It is not enough to just do YouTube or just use Facebook…. but rather a complete online strategy includes both and more.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Building Your Lead Generation System

Having a Lead Generation System is KEY To Your Business Success.
lead generation system

Many small business owners fail to create a lead generation system that includes a lead capture system. Generating new business leads and then not capturing the leads info fails to be a system.

Whether you are doing newspaper ads, radio ads, or online marketing you still need a call to action that leads to your website that is a lead capture system.  The easiest way to do this is to have a call to action that has a compelling offer.  Typically that compelling offer is a free offer.  A report or white paper or tip sheet or video series are all ways that you can encourage visitors to opt-in.  The key is having something of real value that your prospect wants.

Once you have the prospects contact info — name and email, minimally, you can continue marketing to the prospect. This is your opportunity to continue to build your relationship and rapport with the prospect.

That marketing continues to guide the prospect in the buying journey.

Buyers want to do business with people that they know like and trust.  This is relationship building.

The relationship is you and your prospect.

Build it carefully.

Your lead system can bring new customers to your business that are eager to do business with you, because you have provided value, value, value.

Content is your pre-seller.  Craft your content or information to give your prospect and customer information that helps to solve their problem and keeps them coming back to you to work with.

Blogging and email marketing are two of the best ways to deliver content to your prospect.  These can also be syndicated to your social networks such as Facebook, Twitter, LinkedIn, etc.  The syndication brings in new traffic to your site, where people can see your call to action.

This is what becomes part of your system.

IF you just drive traffic without the system in place to capture the traffic into your system, then you are missing key leads, that are visiting and bouncing off of your site without a way to continue building the relationship.

Be sure to pick up my strategic marketing video training here:

Learn one of my most powerful marketing strategies with this 3 part video series:





Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Blogging Is Your Marketing HUB

When you create a blog you can show case YOU.

crc how to write a great blog
Blogging is a key element in marketing, it is the HUB.

You can also syndicate your content to other platforms such as your social media platforms: LinkedIn, Facebook, Twitter, Pinterest, Tumblr etc. Knowing HOW to write a blog post is key.

How to write a great blog post

Many business owners fear blogging. But you don’t need to because you have a lot to say! Your knowledge and expertise is what you blog about.

Follow the blog post guide step by step to put together your first blog post and get your blog started.

Headline— attention grabbing– here is where you INTERRUPT. You need to get your readers attention.

Picture— you need to have a picture. People are more likely to read your blog and your syndicated posts if you have a picture. A great resource for pictures is: Dollar Photo Club You need to be sure that you can legally use the picture that you choose.

Intrigue— why do they want to spend time with you reading your post. Will they get what they need from it?

Compelling Content— this is where you get into the meat of the topic! There are different styles of blog posts or articles. Most folks will not spend a great deal of time reading a long rambling blog post.

Engage— reply to all comments both on your blog and social media. Add plugins to your blog that improve your social engagement– allow people to share your content, add related posts etc. Plugins can add all sorts of functionality to your blog.

It is where you send people back to from your social media to get more info or to read the entire blog article. Your blog is where the real meat is. You can share YOU, your expertise and your personality right there on your blog.

Not sure how to get going: Schedule a 10 minute laser coaching session to review and I will give you the quick start challenge to get you going!!

www.MeetWithDonna.com

Knowing HOW to write a blog post is key. This will give you a lead generation platform.

Let me know what you think!  Leave your comments below!

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Strategy vs. Tactics in Marketing

Lead GenerationHave you developed a suite of marketing tactics or have you developed a strategic marketing plan?

Many, many business owners have strung together a bunch of marketing tactics.  They think it is strategic but they don’t fit together well and they don’t work strategically.

A marketing strategy should take a prospect through a process that first gets their attention, then educates and guides until they have reached the point that they WANT to buy from YOU because they see YOU as the person that has what they need.

But when you decide to start using a new tactic without thinking through the entire process of the buyer, you will most likely fail. The tactic will be blamed as ineffective and you will not see the results that you want.

It is vital that strategic marketing be well thought through.  You should NOT be calling the newspaper to run an ad without a well thought out strategy for what people will do when they see your ad.

I was talking with a business owner just the other day that said — ‘well, I just want brand recognition’.  That is great for Coke or Pepsi or McDonald’s, but most small business owners cannot afford to do just brand recognition.  They need to do lead generation and lead conversion.  Brand recognition takes a lot of money. Using a tactic for brand recognition without a strategic system for lead capture is sure bankrupt many a small business owner.

But — with the right strategy you can make an ad work for you.  Marketing is not a puzzle — but it does have a lot of pieces to it and they need to be strategically put together.

The newspaper ad — needs to have a call to action!  That call to action takes the prospect somewhere — you need to think this through. The call to action should NOT be “Call ME!”.  That just is not realistic.  What is a good call to action?

A strong call to action has a lead capture system built into it.  It compels the prospect to give to you their name and email (minimally) and in exchange you provide something of value to the prospect.  Most commonly — this is a landing page with an offer of a free report/video series/tip sheet/white paper…etc.  It is too early to jump to the free consult.  And the offer needs to be compelling.  The lead capture form needs to be automated. You do not want to be manually sending out free reports to people. Using a service such as Aweber, Get Response, Mail Chimp or Zoho provides this to you.

Once you have captured the lead, then you have the ability to continue to follow up with people.  Auto-responders can provide a great deal of follow up for you, automatically.  Eventually, you do want to be talking with the prospect.  When depends on you and your business.  But when you do — this needs to be thought out also. What is the goal of the conversation?  How can you guide the lead to that goal?  Using a script to do this increases your conversions.  Just winging it and hoping that each of your staff do the same is likely to decrease your conversion rate.  When you script out the call or the office visit or the webinar then you are thinking the entire process through.  You aren’t forgetting a piece.

Throughout the process you need to be tracking what worked and what didn’t. If there is a step that doesn’t work — then refine it.  Do not give it up.  Revise and refine to get it right.

Take a few minutes to look at your strategies — are they well thought out?  Is there a system in place?  Have you put scripts in place for your staff?

Join the webinar this Thursday to learn what you are probably doing wrong in your marketing:

JOIN THE WEBINAR: Everything You’ve Learned About Generating Leads is Wrong!!

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Could Your Marketing Strategy Be WRONG?

LeadGeneration_Design1_03Marketing Strategy is more than just tactics

Could it be that everything you’ve learned about marketing is wrong?  Well, we are seeing many, many businesses fail and it is largely due to lack of leads, conversions and increased revenue.  Would a business fail if it had all the leads it needed coming into it each and every day? Would a business fail if they had a system for converting leads to clients or customers — consistently?

But many do not have these systems in place.

New Business Leads Are Often the Make or Break of Business

Leads come and then they go. Or they sit stagnate without followup or follow through.

Systems that generate leads are no good if you do not have a system to convert the lead to a client or customer — either now or in the future.

If you are not capturing the leads that come your way — then you have wasted both time and money.

How do you put all of the pieces together? It is a puzzle, but there is a strategic way to put the pieces together.

It is not just a haphazard throwing together of tactics. They are no good to you without strategy.

For instance, if you decide to exhibit at a trade show but then have no follow up strategy — you have just wasted, time, money and marketing collateral at the trade show and you are feeling like the show didn’t work.  What really didn’t work was YOU!  Follow up is the biggest area of failure for business owners.  They put together marketing tactics and do not have the complete marketing strategy thought out.

Marketing effectively is strategic.  It is a process and a system —> from beginning to end.

If you run an ad without a planned strategy and system then you have flushed money right down the toilet.  Will you get calls?  Maybe, but without a system those calls will go no where.

Learn the pieces of what is wrong with your marketing strategy so that you can fix it!!

CALL TO ACTION:

 

Register Today for the Lead Generation Webinar!!

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:

  • What do people really want to buy from me?
  • What related products are they already buying?

Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.

The basic concept is this:

You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.

Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.
Read More…

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Lead Generation Software

Click here to get Lead Geyser Lead SoftwareHow Many New Leads Could You Use?

Generating Your Own Leads, Based on YOUR Keywords… You Can Hardly Beat That!

If you are like me then…You Need leads… And lots of them.  Business is built on generating new leads consistently and to do it at a low cost is exciting, to say the least.

This new software is pushbutton easy – and will supply you with endless leads, starting right away!! It is literally like reaching through your computer screen into your best prospect’s and shaking their hand — virtually.  What could be better than leads via the Internet with little cost — in fact it is a one time fee (low fee) so keep reading!!

Lead Geyser Software New Release!

This is Version 2.0 of Lead Geyser, Lead Generation Software
http://www.crconlinemedia.com/lg12

Instantly find leads in any area in any geographic location and get all their contact details.

Push one button – And contact the DECISION MAKER without going through the ‘gatekeepers’. The Internet has certainly opened the door and gotten us past many gatekeepers, but NOW with Lead Geyser — you are in the door easily!

Push another button and save them to the inbuilt CRM program – for future follow up and communication. (CRM  – a contact management system right in the software itself!)

Store notes and data -Take it with you ANYWHERE Lead Geyser works on ANY platform including Ipads, Phones and anywhere with an internet connection.

But That’s Not All! There is built in DEEP social media analysis.

Search any keyword for groups, pages and people. Find out the TOP influencers and contact them directly.

See the demographic breakdown of the groups (for marketing) and more.

Lead Geyser is everything you can ever want in a lead generation tool. It is bypassing the need for social media ads and getting right into the groups that you want to connect with, giving you their contact details and you have only paid for the license to the software!  No monthly fee, no recurring cost, no advertising fee…..imagine the thousands of dollars saved and then made because you have new leads ===>>new clients/customers and improved business results!

And it is easy lead generation is…..GETTING BETTER.

You will get lifetime updates And you will get to lock it in now for a one-time fee.
And here is the BIG OFFER Right now – and ONLY right now, with the celebration the launch of version 2.0 you can pick this up for 80% off the price.

But this is ONLY now.

Go Here and Grab Your Copy: (yes, it is an affiliate link!  And, I have used the earlier version of this software and it is incredible.)
http://www.crconlinemedia.com/lg12

Finding leads – is the single most challenging part of any business; Lead Geyser makes it easy.

Go and grab the launch offer
http://www.crconlinemedia.com/lg12
(it is lifetime pricing… and it is a STEAL. but only for right now)

Here’s what I found with the software:

Login and enter the type of business I am looking for — perhaps a salon… enter a zipcode and suddenly a list starts appearing of all the salons in the area — with their website, email (most of the time), phone number…..WOW!!  What could you do with something like that?

Say, you are a website developer — you want to target restaurants in your area because you have a product that is an easy build for them….you log in and right there in your vicinity you come up with all of the restaurants with Google+ profiles, or Facebook pages…. or ….and now instead of walking into each one — you can email them or you can call them… you can record notes of what their response was… you can follow-up.  You can send them a link to one of your other completed projects to review… I could go on but I think you can see the value of this!!

Take a quick look — the video demonstration lays it all out really well.
http://www.crconlinemedia.com/lg12

 

Let me know what you think!!  If you can’t see HOW your business could benefit — then schedule a call with me and we can explore HOW to use the software to grow your business!

I look forward to talking with you soon!

All the best,

Business Success Coach, Donna Lynn Price

Business Success Coach
Compass Rose Consulting, LLC
Newton, NJ

PS: This offer is strictly for the fast action takers.
There is no OTO or upsells on this one. Just great software at a rock-bottom price.
http://www.crconlinemedia.com/lg12

Click here to get Lead Generation Software

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Customer Relationship Management — Software Launch for MLSP

Customer Relationship Management Software Revealed at Wednesday Webinar

Attraction Marketing SystemMy Lead System Pro is gearing up to reveal its latest innovation for marketers and network marketers — that will give people tools for branding and customizing their business — in such an incredible way that they will be light years ahead of their competition.

My Lead System Pro is the training resource that thousands of Network Marketing Leaders and Business Leaders have turned to for top expert training.  Instead of generating leads through friends, family, neighbors, cold calls and ineffective marketing…MLSP teaches members HOW to market themselves in a magnetic — branded — attractive way. For months there have been rumors of something new.  Even at their live event co-founders Brian Fanale and Norbert Orlewicz didn’t reveal all. But now, they have announced a webinar reveal on Wednesday, October 22nd.

They say: “The fortune is in the follow­up” ?

Well, they’re right…

And MLSP has a new toy to give it’s loyal members to help YOU build your biz faster, more efficiently, like the 6 & 7 ­figure earners do daily.

The thing is that they aren’t just revealing their new software to their members; they are opening up the webinar to other Network Marketers, Entrepreneurs and Home Based Business Owners—> all who need a good customer relationship management solution.

Oct 22nd at 9 PM EST.

== > Register HERE

I can’t really say what this could mean for you…. I know for me —> I have been looking for software that would help me manage customer relationships and I am excited to see just exactly what they have created. These guys are incredible… their programs have helped hundreds (probably thousands) to build a REAL business that is thriving. Join me on Wednesday — I know it will be worth your time What would it mean to your business — to have more leads each day?  And what if you had a system for generating those leads? And then a system for managing all of them. When you only have your friends, families and neighbors — relationship management doesn’t seem that hard.  A small notebook and some notes does it.  BUT, if YOU are really building a business that is growing beyond who you already know — then YOU want, no you NEED to join me on this webinar.

webinartraining1

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.