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Compass Rose Consulting

Tag: marketing strategies

Content is Queen

Posted on June 11, 2019October 25, 2023

Content is Queen when it comes to Lead Generation What is the most powerful force in the world of business? That’s a good question. There are many possible answers. Some people might say that its money. That would be a very good response. Money is certainly the motivating force in business. It is the reason…

Entrepreneurial Myths that Will Hurt Your Business

Posted on April 4, 2019April 29, 2024

Is Your Business Impacted by E-Myths? We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed…

Using Press Releases Effectively

Posted on September 17, 2018July 24, 2023

Writing Press Releases Can Equal Free Publicity When Done Right!! Press releases are one of the keys in increasing your company’s visibility in the marketplace. They can be used for many different things, and not just locally.  The benefits of using press releases is tremendous when done right. Public relations include all that is the…

Do YOU Know the Marketing Keys?

Posted on October 3, 2017September 13, 2023

The Marketing Keys to Success Key 1 – Do Your Research In marketing, hard data is everything. You can’t base your marketing on your gut feelings or assumptions you have about your market. These assumptions may not be accurate and, in fact, they could be completely wrong. This is why we conduct market research. Research…

Could Your Marketing Be Wrong?

Posted on August 31, 2015April 30, 2024

Could There Be More To Marketing Than What You Know?  What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a…

Business Networking for Business Growth

Posted on August 14, 2015August 21, 2023

Networking as a business building strategy Networking is a great business development strategy when done right! But many business owners fail to have a complete strategy for networking!  There are several keys that make networking work better! Networking Key #1: Messaging.  Have a compelling message and call to action when you do your 30 second…

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