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Archive for Business Growth

Learn How To Think Positively

By Donna Price, Marketing Strategist & Business Consultant on March 24, 2019 No Comments

Positive thinking is a mental attitude that expects good and favorable outcomes from life. A mind that is in a positive state allows you to anticipate happiness, health and a successful outcome from every situation and action. But in order to think positively, you first have to change your emotional and mental approach towards yourself, other people and situations.

  • Choose to be positive

No matter what your life is like, the choice to be more positive is 100% up to you. You have to make a conscious choice to conquer the negativity that is around you. Do not allow people and situations to dictate how you react towards life events but take control over your own attitude.

  • Create positive affirmations.

Positive affirmations are positive statements which you repeatedly tell yourself. They can help develop a positive mindset, thereby improving your emotional and mental well-being and self-esteem.

  • Associate with positive people

Negativity is contagious. So is positivity. Avoid being around those who sap your energy and motivation with their relentless negativity. Surrounding yourself with positive people who will support you and encourage you.

  • Get out of your comfort zone

Trying new things and new experiences can do wonders to enhance your positive outlook on life. Something as simple as learning to play the guitar can lead to new sensations and the satisfaction that comes with acquiring a new skill.

  • Set concrete goals

Set concrete, tangible goals for yourself no matter how impossible it may seem at the moment. Keep yourself focused on working towards these goals. The achievement of each goal, no matter how seemingly small, will gain you confidence and increase your self-esteem.

  • Inspire yourself through reading

Immerse yourself in biographies about people who fought fear with courage and succeeded in life. Be inspired by them and gain new knowledge and understanding, helping you clear whatever is blocking your thinking and creating more ideas.

Categories : Business Growth

Does LOVE Impact Your Business?

By Donna Price, Marketing Strategist & Business Consultant on January 22, 2019 No Comments

What’s LOVE Got To Do With It?

Yesterday, I was in my car for a couple of hours, listening to NPR and listened to two different shows honoring Martin Luther King Jr. First, was a speech that was given by Bishop Michael B. Curry at the Apollo Theater in NYC. He talked about LOVE. Quoting Dr. King, “We must discover the power of LOVE…because LOVE is the only way, the only way….”

Later, driving home, I listened to an interview with Lynda Blackman Lowery, author of “Turning 15 on the Road to Selma”. She talked about the same quote or idea from Dr. King — LOVE, that love is the only way.

And now today, in my mastermind, my coach talked about LOVE and it being at the center of business.

Now, I had already been thinking about writing this article about LOVE and business before the coaching call this morning.  We were just about wrapping up when she talked about LOVE.  I felt like — I HAVE to write this article.

About a year and a half ago, I updated my logo and added a heart at the center of the compass because I do believe that love is at the center or the core of my business.  It has to be.  HOW on earth can I help anyone with their business without LOVE being a part of it.  Heart centered business.

I believe that LOVE is at the center of everything that I am doing in business — my services for sure, my marketing and connecting with people — always from a place of caring and compassion — LOVE. Operations — setting up operationally in a loving way — how we engage other service providers, contractors etc. Always from a place of engaging in business fairly, generously and   with gratitude.

So, my question for you is: how does LOVE fit into your business? Is it one of your business values? Does it impact how you do business?

If ‘love is the only way’, like Dr. King said, what does that really mean in the world of business? In your world?

For me, it means loving what I do and sharing that.  Loving seeing the successes of clients, colleagues, and loving when people have the courage to reach beyond themselves and do something BOLD.

It is about being present with people and doing everything I can to support their journey, celebrate them and what they do. Engaging from a place of love. 

Check out our Heartfelt Marketing Replay.….

Categories : Business Development, Business Growth
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Business Mistakes: No Cash Flow

By Donna Price, Marketing Strategist & Business Consultant on January 16, 2019 No Comments

The last 2 posts covered the first four of the killer mistakes you can make that will not only make you lose your fish, but possibly your entire company. Today we’re going to talk about the fifth killer mistake:

Up Cash Creek Without a Paddle.

Even when business is good there’s still a change of running out of cash flow. You have to always be prepared for a slow in sales or a surge in expenses. One of the keys to balancing your cash flow is to get your clients to pay on time. This can seem like a nightmare, but is absolutely essential to a successful business.

Here are some tips to speed up the payment process:

  • Always send invoices on time and adjust your records for potential audits.
  • Learn how the client processes payments on their side and find out precisely where to send invoices.
  • Find out who’s in charge of processing orders and payment, so you know who to contact if needed.
  • Have a follow-up procedure in place, just in case.
  • As a last resort, call your contact to ask questions.
  • Always make sure your invoices are correct before sending them out.

You also need to make sure your cash flow is protected. You can do this by:

  • Always know which accounts need paid and when.
  • Negotiate with your suppliers for the lowest cost possible.
  • Have a bank contingency plan in place.
  • Build your own inventor network.

These are all great ways to protect the cash flow of your business and prepare for fish transitions and slow sales. These last few lessons are all about finding and catching your big fish clients. These clients are essential to your success and your need to take the time to work through each of these steps carefully and correctly for the best success.

If you need help with any step of the process of catching your fish or subsequent big fish clients, let’s talk.  Schedule your call today: HERE

Categories : Business Development, Business Growth
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5 Killer Business Mistakes (part 2)

By Donna Price, Marketing Strategist & Business Consultant on January 14, 2019 No Comments

In the last post we covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones:

Taking on More Than You Can Handle.

When you take on too much, your business can’t keep up and therefore you can easily lose control of everything and find yourself barely functioning. You want your business to be successful, no doubt, but you need to have a plan for how you will handle the growth. Your clients expect great customer service and highly quality products/services, they don’t know or care about your behind the scenes operations to get those things done.

  • Look for these signs that you are taking on more than you can handle:
  • Clients’ needs aren’t being met.
  • Employee morale is low, clients are upset and you’re in a panic.
  • You have to react in emergency mode to save accounts.
  • Your current clients are suffering from trying to keep up with new business.
  • Profits are going down.
  • You are just trying to pick up the pieces of your business.
  • Your clients/customers leave.
  • Resources are being reallocated.

There a trick called the Mock Fish Plan. This plan can help you react positively when you are facing some or all of these things and help you get your business back on track. This plan will:

  • Help increase sales in a short period of time.
  • Alter your products/services for the better.
  • Fulfill promises you made to your clients.

There are six steps to this plan:

  1. Bring in your best team and have them all help to meet the fish needs.
  2. Review your operational system.
  3. Anticipate future problems better.
  4. Communicate better.
  5. Include costs in your quotes.
  6. Always have a back-up plan.

All Your Eggs in One Basket

You can allow your company to become dependent on any one fish. Eventually or for certain periods there is going to be a slowing down period with your fish. In order to stay in the game you need to diversify.

If you’ve ever mishandled a fish, you could drive away potential fish as well. In order to keep balance and prepare for a strong future, there are a few things you can do.

  • These things include:
  • Stay in the loop and try to know what’s going on inside your fish company.
  • Constantly reinvent yourself and stay at the top of your industry.
  • Stay exclusive.
  • Try to secure multi-year commitments and contracts.
  • Spread your contracts out.
  • Price your products/services correctly.

You also need to work to reduce your dependency on your fish. This can generally be measures in sales or profits. Take a look back at the process we’ve used thus far to snag more fish to keep this all in balance.

These are the ways you can help avoid the killer mistakes that can make you lose it all. If you need help with any of these tips or tricks, try our FREE test drive to get the help you need fast.

Next time we’ll talk about the last of the killer mistakes and how to combat it from hitting your business hard.

Categories : Business Growth
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Business In Gratitude

By Donna Price, Marketing Strategist & Business Consultant on November 21, 2018 No Comments

Totally In Gratitude!

This year at Thanksgiving I am hosting family and friends, heading out hiking AND thanking YOU for being part of my community.  In gratitude, I offer to you everything on our site at a 40% discount.  That is huge! It includes books, courses, and even coaching. The coupon code should work everywhere!

So if you are thinking about coaching, thinking about the Womenpreneurs Growth Group, then it is a great time to check it all out. But there are lots of great options to meet every need and all at a special Thanksgiving savings of 40%.  Use the code “gratitude‘ to receive the discount until Monday AFTER Thanksgiving!!

There are lots and lots of opportunities out there to buy buy buy! But be wise in your purchases. Make sure they are going to be good for you!  That’s what I am doing.  Evaluating each one and making decisions, because I can’t buy it all and I don’t want it all.

Here are a few of the best!!

Mastermind — Learning — Strategic Planning — Leadership Development — Growth

The Womenpreneurs Growth Group is designed to bring visionary women business leaders together to collaborate, share, learn and grow their businesses.  This group is so exciting.  Women gathering in a virtual circle to help each other through our mastermind, learn marketing strategy on our Profitability Calls, and collaborate on the open collaboration calls.  Each member has full access to the Profitability Academy for building their marketing road-map.  Each member at the Purple and Rose levels has access to strategic planning.
The full details are available at WomenpreneursRise.com

When women gather, as they have for centuries, in a circle –>> magic happens. Be part of the Womenpreneurs Growth Group and help us to create that magic for you and every other woman there!

LEARN MORE HERE

The Winter Book Writing & Publishing Bootcamp!

As a published author, I can tell you, that publishing a book is good business. You can choose to publish a book — AS your business, or you can choose to publish a book FOR your business. Either way — it just makes sense!
Book publishing is one of the best business growth tools around. You can use it to generate new business leads, build credibility, schedule speaking gigs. When you are a published author, YOUR status changes, just like that! Our Book Writing and Publishing Bootcamp is a great place to get started. Six weeks of LIVE training that guide you through three phases:
1. Book Writing
2. Book Publishing
3. Book Marketing

Join the Boot Camp this Winter and get your book done!!

LEARN MORE HERE

Facebook Ads — To GROW Your List and Your Business

Facebook Ads are powerful. And they can be a great strategy for generating new business. BUT, it is critical that you understand HOW to do them and WHEN to do them. We have a Facebook Ads course and a Facebook ReMarketing course. And they are available together! Learn how to craft your Facebook Ads, set them up in Facebook and set up your retargeting.  Making sure that you have done it all correctly can literally save you thousands of dollars.

Thousands because it is set up right and you understand how it all works.  Thousands because you are not paying a consultant to do the ads for you.  And thousands because you have thoroughly thought out your strategy.  You have set up a Landing Page to send all of your traffic to, you have an optin page there that is connected to your email provider.  And the ad lands on the right page. You also understand your budget and have set up the effective limits that you need to maintain it.
LEARN MORE HERE

Instagram Marketing Highlighting the Visual of Your Business

Instagram is another social media platform that is a real player in the area of business growth. Today, we are including our basic Instagram Marketing and Instagram Ads course as a package!!

Instagram, much like Facebook needs to be set up correctly and monitored.  When you fail to do these important steps then you can see your money being flushed down the marketing toilet!

But like everything, Instagram takes a bit of know-how.  Our Instagram Marketing course can give you just what you need.  The information to make YOUR marketing campaign work.

Be sure that if you are investing in advertising that you have a specific landing page for people to go to.  Call to action in the ad –>> to landing page — >> with call to action to buy or opt-in.  Usually opt-in for paid ads so that you are building your list with your money and then following up with an offer!

LEARN MORE HERE

Landing Pages are the KEY to Making Your Ads Work!

When you use a landing page — then you are putting together an effective marketing strategy. Call to action leads to Landing Page — landing page leads to opt-in (free report, white paper, video series) Opt-in builds your list of potential buyers that have already said YES to you once!!

The Landing Page package includes the landing page, a draft special report that you can edit and put into your own voice or just leave it like it is.  Then you send it back and we make it beautiful.  And set up a series of five follow up emails in your auto-responder (Mailchimp, Get Response, Aweber etc.)

The Landing Page is what makes your advertising work for you. You never want to run ads that send people to your BIG Branding website. They will get lost and leave.  I realize the concept is scary, but the reality is that it works and it has been working for quite a while now. You can see BIG companies using them and you can see online marketers use them. All, because, IT WORKS!!

LEARN MORE HERE

Happy Thanksgiving!
Happy BIG Shopping Days!!

I hope you enjoy a wonderful weekend.  And I look forward to talking with you soon!!

Categories : Business Growth

14 Tips To Turn Business Leads into Customers

By Donna Price, Marketing Strategist & Business Consultant on September 7, 2018 No Comments

New Customers are one of the keys to business growth.

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

  • Inviting
  • Informative
  • Enjoyable

The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.

However, this can still occur. There are two ways to deal with this:

  • Offer to refund money-no questions asked
  • Offer a bonus they can keep even if they return the product

These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.

There are number of other ways to turn a prospect into a customer:

  1. Offer a special price as an opportunity for you to test the market.
  2. Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid’s’ braces, or another tangible reason. Customers love that this makes you feel so much more human.
  3. Offer a referral incentive.
  4. Offer a smaller, more inexpensive product first to build trust.
  5. Offer package deals.
  6. Offer to charge less for their first purchase if they become a repeat customer.
  7. Offer extra incentives-longer warranties, free bonuses if ordered by a set date.
  8. Offer financing options, if applicable.
  9. Offer a bonus if they pay in full.
  10. Offer special packaging or delivery.
  11. Offer “name your own price” incentives.
  12. Offer comparative data or other comparison tools.
  13. Offer a trade-up or upgrade to something they already have.
  14. Offer additional, educational information to help them make the decision.

The options really are as limitless as you make it. You can use these or other ideas to find what works the best for your business, products/service and target market. Remember this…

“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham

Need help with figuring out the best strategy for converting prospects into customers? Schedule a 45 minute 10K Challenge.

Categories : Business Growth
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10 Questions Your Marketing Plan MUST Answer

By Donna Price, Marketing Strategist & Business Consultant on August 17, 2018 No Comments

Your Marketing Plan should answer these 10 Questions!!

Marketing plans are often neglected or ignored by business owners. But putting together a good marketing plan can actually SAVE you thousands and make you even more, because planning keeps you on track and focused.

In putting together a good marketing plan you need to ask yourself and answer ten questions!

1. Who Are YOU?

Part of your marketing plan is a description of your company. This should include your target market, products and services, unique value proposition, and your mission or vision.

And finally – your mission statement – why do you do what you do?  What is at the core of your business?  This is your mission.

2.  How is your business assessed? (check out our business assessment if you haven’t done so already.)

Your marketing plan should include an assessment of your business. A good way to do this is through SWOT analysis. SWOT creates an analysis of your business in terms of four factors – Strengths, Weaknesses, Opportunities, and Threats.  Start off looking at WHAT you do really well….

3.  What are your marketing goals?

Your marketing goals are a subset of your business goals. They outline specific goals you need to achieve on the marketing side of your business in order to reach your overall business goals.

Marketing goals should follow the SMART criteria that we use for business goals.

4. How is your marketing tracked?

No matter how amazing and ambitious your goals sound, if you can’t track them, then you’re just shooting in the dark and won’t know where to shift your efforts with change.

5. What are your 4 P’s?

The 4 P’s are Product, Price, Place, and Promotion. We can use the 4 Ps to take a marketing objective and create an actual roadmap of concrete tactics which, once implemented, will help you to attain your business goals.

Product – Your products or services; in other words, what you’re offering.

Price – The price at which you set the product. This price should conform to the market and its expectations.

Place – Where you can put your offer in front of your market. This includes distribution channels and all other factors involved in getting the goods to buyers.

Promotion – How you can promote the product and spread the word.

6. What initiatives do you expect to complete?

From a quarterly perspective, what are the marketing initiatives you hope to achieve this year? What are your goals?

7. What resources are needed for each initiative?

Get clear on what you have and what you need to achieve the goals and initiatives that you set out.

8. What is your marketing budget?

As a general guideline, your marketing budget should be 1% to 10% of sales. Of course, when you’re just starting out, your marketing budget should be whatever you can afford. But if you’re a new business, you should expect to spend closer to 10% than 1% on marketing. You may even want to spend more.  As you are developing your marketing budget you need to look at your costs and fixed expenses. Do NOT spend your future revenue.  Spend only money that you have.  Be conservative.

9. What are your ongoing activities: blogging, social media, advertising, email.

Don’t forget to consider your ongoing marketing activities that run throughout the year. These activities still need to be planned, budgeted and tracked.

10. What is your executive summary?

At the top of your marketing plan should be an executive summary. This is a summary of your entire marketing plan. It spells out the basics and the sections of your plan explain each in detail. The executive summary should be short and concise without any of the minutiae. It should allow the reader to take in the entire plan at a glance.

Although the executive summary goes at the top, it should be the last thing you write. It’s much easier to write a summary of what you’ve already written than what you’re planning to write.

Make sure you have answered the 10 questions with your marketing plan. If you haven’t then rework that marketing plan, chances are it is NOT working for you and is instead working to drain your bank account.  A good marketing plan will give you a day to day action plan for promoting your business effectively.

Learn how to put your marketing plan together. Don’t neglect it and use the hope and winging it strategy. They just do not work!

Marketing Plan

Categories : Business Growth
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The Profitability Workshop

By Donna Price, Marketing Strategist & Business Consultant on July 26, 2018 No Comments

Business Profitability is ultimately your goal.  But getting profits to the level you want them can be elusive and challenging.

The Profitability Workshop focuses on the real world strategies for changing your outcomes, transforming your business into a profitability success.

There are four key focus areas in building a profitable business.  They are the foundation of business success.  BUT, most businesses need MORE NEW CLIENTS NOW!  So every workshop, every coaching program that we offer focuses on the immediate need as well as the keys for your overall business success.  These keys or pillars are:

  • Leadership
  • Communication
  • Systems
  • Impact

Leadership –– is YOU, the CEO of your business. It is your leadership that DRIVES the business and its success. 

Communication — is your marketing — the messaging, the delivery, the strategies to get more clients.

Systems — make businesses work efficiently and consistently.  When you create systems for your business, THEN you can predict your results.

Impact — this is your business products and services — what you are in business for. But it is also more than that — it is about going beyond your immediate reach out into the community and the world — how big can your business impact footprint be?

During the workshop — which is a LIVE working session — you will begin to map out your plan for increasing profits in YOUR business.  I will share with you three key profitability accelerators and implementation design work will begin inside the webinar.This is real world training based on years of experience and research.

Knowing HOW to grow your business is key to actually growing it systematically.

I will share with you three key strategies that work in harmony and show you the potential impact for your business.

In addition, you will receive templates to begin designing your solution.

You will be able to calculate the potential impact on your business revenue during the workshop so that you can decide if the strategies make sense for your company.

Leave with a map of how to implement in your business.

The Profitability Workshop is designed to help YOU develop real world strategies for increasing business profits.

 
During the workshop — which is a LIVE working session — you will begin to map out your plan for increasing profits in YOUR business. I will share with you three key profitability accelerators and implementation design work will begin inside the webinar.
 
This is real world training based on years of experience and research.
 
Knowing HOW to grow your business is key to actually growing it systematically.
Categories : Business Growth

Do YOU Have a Marketing Plan OR Are You JUST Winging It?

By Donna Price, Marketing Strategist & Business Consultant on September 14, 2017 No Comments

Are You Winging it? OR Do you have a solid marketing plan?


Do you have a solid business plan? Marketing plan? Strategic plan? Or are you winging it and hoping?

Creating a plan and sticking to it can improve your results. A plan becomes your blueprint for success. We most often see small businesses winging it, because business development is not their knowledge base. They are wonderful at their craft, but creating a plan and living that plan is not in their ‘wheel-house’.

Developing solid strategies and tracking those strategies gives you the real world information that you need to move your business forward in a predictable and reliable way.

This is especially true for your marketing. You need to have a Marketing Plan….

Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves or outsource in an affordable way. To do this effectively, either way it should be part of YOUR plan and not just a hope.

This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but in the end, the benefits to having a plan are worth the effort that you have put into it.

Here are a few questions to get you started.

Who Is Your Target Market?

If you’re already selling, take a look at your existing customers. Who are they? What do they like about your company’s products? Try to recall any positive feedback you’ve gotten from them. Naturally, if your brand resonates with these individuals, it will resonate with others like them.

It sounds simple but so many business owners tell us that EVERYONE is their ideal customer or ANYONE is their ideal. Defining your true customers is an exercise that is worth your time. It directly IMPACTS your marketing strategies and tactics.

If you don’t already have customers, defining your target market may take a bit more work. Look at companies that offer similar products to yours. Who is buying from them? Who could benefit from your products? Try doing some market research to glean some idea of who your target market is.d

What Makes Your Products or Services Unique? Why You? How Do You Stand Out?

There are bound to be other companies out there selling goods or services similar to yours. So, what makes yours different? Why would someone buy from you and not another company? Think about it for yourself, why do you buy from one company instead of another? Is it the product or the customer service, the location? There is always something that causes the person to hit that BUY button.

If the unique qualities of your products don’t come to mind immediately, some work needs to be done. Do some soul searching and look for the strengths of your products. Write down everything that you love about your product/service. Include what you have heard from your customers.

If, in the end, you find that your product unfortunately resembles basically everything else on the market, how can you differentiate it to make it unique?

What Do You Want Your Marketing to Achieve?

Every business takes for granted that it needs to market, but why? The ‘why’ is critical. You need to identify exactly what you hope to achieve through your marketing because this will guide all of your efforts and help you choose which tactics are most appropriate.

Are you trying to build your email list?
Do you want buyers directly on your website?
Is your marketing for new leads?
WHAT is a critical question.

Once you know who your target market is, what’s unique about your product or service, and what you want to get out of your marketing efforts, you’re ready to get started with your marketing plan.

Winging it in business is most often not a good strategy. Spending money on marketing with HOPE that it will work is a waste of money. If you are like most small businesses you do not have money to waste.

Learn more about creating your marketing plan with our new report….3 Keys to Marketing Success

  • How to guarantee that all your marketing is focused in the right direction….and you’re NOT wasting valuable time
  • What 4 things every marketing professional thinks about BEFORE doing anything
  • The most important part of any marketing efforts, no matter how big or small your company is
  • The action steps you can take RIGHT NOW to make your marketing pay off

Check it out here: CompassRoseConsulting.com/3Keys

Categories : Business Growth, Marketing, Marketing Plan
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Business Goals First, Marketing Plan After

By Donna Price, Marketing Strategist & Business Consultant on August 1, 2017 No Comments

business goals before your marketing planIdentifying Your Business Goals First, Then Your Marketing Plan….

Before you get into marketing your business and creating your marketing plan, you need to identify your business goals. Although we take for granted that a business’s goal is to increase revenue, that’s not the end of the story and it impacts your marketing plan. There are many other types of goals companies strive to achieve. It is important that you identify your top goals prior to creating a marketing plan.  How do you market if you do not know what you are trying to achieve?  We use a simplified Strategic Planning Process for both marketing plans and strategic plans. 

Product/Service Creation

Some businesses are driven by the desire to offer excellent products or services that make life easier for all of us. Your business goal may be to create the most innovative products/services on the market. This is a wonderful goal because your products or services are at the heart of your business’s success. On the other hand, you might have these in place and that is not part of your current business growth plan.  Both are fine. You just need to be clear.

customer service as part of your marketing planCustomer Service

Your business’s goal may be to serve your customers and help them solve their problems. It may also be to lend help to the community or to strengthen the community of your customers. This is also an excellent choice because good customer service leads to more sales.
Customer Retention

Your goal may be to not only gain new customers and increase revenue, but to keep the customers you have. Businesses do this by creating a community for their customers and by remaining open to their feedback in order to improve their products or services.

Growth and Expansion

Maybe your business’s goal is to grow and expand, eventually moving into new markets and new enterprises. If this is the case, conducting market research to find new areas would be a major part of your overall strategy.  You need to be clear what markets you are entering. This market research will give you insights on how to market to this new area as well.

marketing planEfficiency

A major goal for your company may be to tighten up your processes. This might include challenging your salespeople to reach an ever higher sales ratio or streamlining your shipping in order to reach your customers more quickly. This was the primary goal for one company that we worked with.  The CEO wanted a “well-oiled machine”.  It is a great goal for growing your company as well. When you have clear operations and plans are outlined and in place, then you are ready to bring on new staff, grow and expand.

Changing the World

Some companies have as part of their vision to enable social change. Your goal might be to make the world a better place through the use of your products and services. This is a goal for many companies that produce environmentally-friendly products marketing planor work to streamline their operations so that they’re more ecological. Here at Compass Rose Consulting we achieve this through the work that we do with women entrepreneurs.  By supporting other programs for female entrepreneurs as a give back we continue to expand our impact locally, regionally and globally.

Increasing revenue and profit isn’t the only goal of most businesses. Look at your business currently and ask yourself what other goals you have. This will help you as you plan your marketing.

Learn more about our Marketing Plan Planning Session –>> CLICK HERE

Categories : Business Building Strategies, Business Development, Business Growth
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