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Archive for Business Growth

5 Ways To Increase Productivity

By Donna Price, Marketing Strategist & Business Consultant on March 28, 2020 No Comments

increase productivity5 Ways To Increase Productivity When You’re Working From Home

When you’re working from home you should always be looking for ways to increase productivity. More work done in less time means more time to kick back, relax and have fun. Working smart and in a healthy, holistic way will help you to achieve more.

Here are a few suggestions for increasing productivity that can really make a difference:

1. Keep a daily routine

Some people who are new to working from home will scoff at the idea of anything resembling a daily schedule. The truth, though, is that it can really boost productivity and prevent work from spilling over into your spare time. By starting and stopping work at approximately the same times every day, you ensure you’ll have plenty of time to recharge afterwards, which is ultimately great for productivity.

It is important to turn work off at a reasonable time. Do not work 12-16-20 hour days.  Work smart, work focused and stop working every day.

2. Always plan ahead

Something as simple as a daily to-do list can do wonders for your productivity. Sure, deciding on the spot what to do next has a certain charm, but it leaves you spending too much time on deciding, and too little on actually working. Keep a daily to-do list and decide on your tasks for the next day before your work day is over – you’ll notice the difference almost immediately!

When you have a comprehensive marketing plan — part of this is already planned out and gives you the roadmap to follow each day.  Be sure you are using your strategic plan and your marketing plan to guide your business. Where should your focus be?

3. Stay healthy

It’s impossible to stay productive in the long run if you treat your body and mind poorly. You don’t have to become a health nut to get some real work done, but you should at the very least try to schedule some exercise a couple of times per week, even if it’s just going for a walk around the block. It’s also a good idea to invest in an ergonomic workplace, including a good chair to sit on, as that helps reduce fatigue and keep you energized throughout the day. Stand up part of the day or create a work space where you can work and stand.

4. Eliminate distractions

Yes, some people are able to watch TV while they’re working. They’re probably a minority, however, as most of us find it quite difficult to focus on two things simultaneously. When you’re working, turn off the TV, set your phone to silent, close your Facebook tab and shut the door – your productivity will skyrocket! This doesn’t mean that you cannot multi-task.

I am a multi-tasker.  I know, I know, everyone is telling you to focus on ONLY one thing at a time to increase productivity.  But, women are especially good at multi-tasking. It is how we live — working, doing laundry, cooking dinner, watching kids and getting it all done at the same time. Imagine, if we only did one thing at a time…. what on earth would get done?  So, be smart in how you focus and how you multi-task.

5. Get out of the house

Even if you’re the type of person who enjoys working alone, the fact is it can get lonely after a while. If you spend all your week cooped up in your office, rarely seeing the outside world, chances are you’ll feel a bit isolated and your work will suffer as a result. Therefore, make a point of leaving the house at least a few times per week, even if it’s just to do something simple such as meeting a friend for lunch.

Be sure to pick up my Success Mindset Guide that includes more information about creating your Daily Practice.  Having a daily practice can be challenging but it can result in greater success and producing better results. As we all are moving online and working from home, remotely, creating a way to do that effectively is going to be critical. With multiple people working from home it becomes even more challenging.

Make decisions together.  Are we all taking a break for lunch?  Who’s cooking?  Is it make your own and we eat together?  Connecting with the other people in your house throughout the day is important too.  Don’t just hole up and let everyone do THEIR thing!  Get together, connect.  And plan some time for virtual friend get togethers too.  It will all help you to get more done and increase your productivity!!

These were just a few examples of things to you can do to improve your productivity. Most people should benefit from implementing these, but feel free to experiment and find what works best for you. Good luck!

Categories : Business Growth
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Distractions That Drain Your Focus

By Donna Price, Marketing Strategist & Business Consultant on March 25, 2020 No Comments

4 Distractions That Drain Your Focus on Your Goals

There are plenty of distractions in the modern world. They take away your focus and your energy and can stop you from having the life you want. If youre not hitting your goals, maybe its time to look at your main distractions and do something about them.

Here are the most common distractions that are likely stopping you from living your best life.

1. Social media

It wont surprise you to hear that the biggest distraction for most people is social media and the hours it eats out of the day. Take a quick look at your Instagram feed or Facebook, and before you know it, youre mindlessly scrolling through what looks like other peoples perfect lives.

Its time to take stock and decide how much of your life you want to spend watching what other people are doing. Set some boundaries about when and how long you will spend on social media. Take a look at your friends and see if they’re people you want to know.

2. Smartphone

Smartphones are great tools, but they can quickly become a huge distraction. Look around and see how many people are walking down the street with their eyes glued to their phones. Think about how long you can go without checking your phone. Try leaving your phone in your purse or your pocket when you go out for a meal. Leave it at home when you take the dog for a walk.

Another tip is to cull some of the apps on your phone. Work out what you need and delete the rest. And remember mobile games are one of the biggest time-sucks. Think about how you want to use your time and be strategic about how you use your phone.

3. Online watching

How much time do you waste watching meaningless YouTube videos or binge-watching box sets? These might feel like simple, relaxing things to do, but if youre not careful, they can drain as much time as social media.

Keep focused on how you want your life to be and make decisions about how much recreational TV you want to watch.

4. Negative people

Giving your time away to negative people can be damaging to your success. You can probably name the people at the office or in your life who drain you of energy and who take up a lot of time with their complaining, attention-seeking, and neediness.

If there are people around you who are undermining your chances of meeting your goals, you need to set some healthy boundaries and get out of their orbit. Look for positive, high energy people who will support you and cheer you on.

Categories : Business Growth, Personal Development

Don’t Forget to Declutter Your Mind

By Donna Price, Marketing Strategist & Business Consultant on March 24, 2020 No Comments

Dont Forget to Declutter Your Mind

One of the things you notice when you start decluttering is how so much of the clutter in your house reflects the clutter in your mind. If youre hanging onto to clothes that dont fit, or the ugly vase your mother gave you for Christmas or the exercise bike you might get around to using, you dont just have a problem with too much stuff. You have a problem letting go. Chances are youre also hanging onto a whole bunch of bad feelings, ill-founded assumptions, old grievances and future worries.

If it feels good to declutter your house, it feels even better to declutter your mind. Here are some useful expert tips to make some space in your mind.

1. Use some meditation techniques

You dont have to do the full sitting on a cushion in a darkened room thing to benefit from meditation techniques. If youre feeling overwound, some simple breathing techniques can help you calm down and focus. For a few minutes, focus only on your breathing and nothing else. If your mind wanders or gets back into the worrying groove, you must put that aside and come back to focus on your breath.

2. Write it down

It can help to write down anything thats on your mind. Once all those worries are down on paper, you can prioritize them and work out a plan to deal with them. You can also assess them to identify whats essential and what isnt. When you can see whats important, you can focus your energy and free up some of that mental space!

3. Stay in the present

Brooding over the past and worrying about the future take up a lot of space in your mind and achieve precisely nothing. Let go of regret over past mistakes or resentment of past slights and move on. Keep your focus on what you can influence right here, right now.

4. Do one thing at a time

Multitasking is not only overrated (its very inefficient), it also leads to greater anxiety, and you never do any one thing properly. Focus on doing things methodically and thoroughly. As you finish one task, move onto the next.

5. Control all the incoming data

We talk about being available 247 and the 24-hour news cycle, but there is only one person who can control that. You. You can choose to switch off your computer, smartphone, and tv and control the amount of data your brain is trying to process.

Decluttering your mind will pay off in all sorts of ways you hadnt imagined. You will be more productive, less stressed and more motivated.

Categories : Business Growth, Personal Development

Stop Thinking and Start Doing

By Donna Price, Marketing Strategist & Business Consultant on March 24, 2020 No Comments

The 3-Step Process to Stop Thinking and Start Doing

You want a fulfilling career, a home of your own, and better health. Or perhaps you have smaller goals, such as learning a new language or traveling more often. However, you never find the time or the perfect opportunity to get started.

The truth is that most people fail to achieve their goals not because they lack talent or have bad ideas, but because they quit. They get caught up in ruminating over what they might do and never take action.

If you fall into this category, it’s time to make a change. Follow these three steps to stop thinking and start doing!

Set Your Priorities Straight

Start by defining your priorities. What do you want to achieve the most? Set short-term and long-term goals, such as getting a promotion, acquiring new clients, or buying a home. Give yourself due dates for each of these goals. Even if you don’t meet the deadline, it should be just enough to get you started.

Eliminate any distractions that are wasting your time and focus on your end goal – to acquire new leads and boost your revenue.

Stop Overanalyzing and Go for It

Do you spend hours or days thinking and planning? Do you always focus on the worst-case scenario? Are you constantly trying to read between the lines? These signs indicate that you tend to overanalyze everything.

Like it or not, your thoughts are not reality. Just because you’re thinking of the worst-case scenario, it doesn’t mean it will happen. Don’t believe everything you feel or think. Sometimes, the best thing you can do is to go with the flow and take action. Overanalyzing situations, events, or actions rarely leads to a productive outcome.

Focus on the Positive

Psychologists advise us to stay positive for a good reason. A negative attitude fuels fear and anxiety, keeping you from reaching your goals. You always think of what could go wrong instead of keeping an open mind.

Keeping a positive attitude is good for your health too. It boosts your motivation and inner drive, helps you stay strong when times get tough and gives you a fresh perspective on the world around you.

Try meditation, positive affirmation, yoga, or whatever it takes to ward off negative thoughts. Focus on the good in your life and hope for the best. Negativity leads nowhere it’s neither productive nor helpful.

Categories : Business Growth, Personal Development

4 Working From Home Pitfalls

By Donna Price, Marketing Strategist & Business Consultant on March 23, 2020 No Comments

Pitfalls To Watch Out For When Working From Home

Working At Home

There’s no denying that working from home offers many advantages, but it is a change for many right now. And it can be challenging.

In can be the ultimate freedom you get to set your own hours, working when, where and how you want. But in this time, it might be more structured with work times. team meetings etc.

However, there are also a number of potential pitfalls you need to be aware of, and watch out for, or you’ll risk turning your home-based job into an unproductive nightmare.

1. Failing to keep business and private life separate

This is one of the most common issues for people who work from home, especially those who are self-employed. I’m writing this on Saturday!! Proves my point…..

When the home office is right there, it can be hard to stay away even if you should really be off work for the day. Before you know it, you’ll have spent another few hours of your precious weekend on work. This is the fast track to burning out, and something you must learn to avoid if you want to be successful working from home.

2. Not planning your work

This mostly applies to people who are self-employed and may not have a boss telling them what to do every day. When you’re working on your own projects, planning is an absolute must. If the first thing you ask yourself when you start your day is: Okay, what am I going to do today?, then you’re setting yourself up for failure.

It’s much better to plan out the next day before you go off work in the evening, so you’re ready to get started first thing in the morning.

3. Working from home, at irregular times

When you’re free to set your own hours, it doesn’t mean that you should only work whenever you feel like it. Chances are after a few months that you’ll rarely feel like it at all, especially when there are so many fun distractions around the house.

That’s why it’s better to try to stick to working the same hours every day, even if it might resemble a real job a bit too much for your liking. You can always take breaks during the day if you need to recharge, but try to at least go into your office around the same time if you want productivity levels to stay high.

4. Not getting out of the house regularly

When you work from home there is usually very little motivation to go outside. You’ve got everything you need at home anyway, right? That’s true, but after a whole week you’ll most likely be feeling isolated and lonely, and that’s perfectly normal.

That’s why it’s so important to make time for little things like grabbing lunch with a friend – something as simple as that can really boost your energy and make your working week easier and less lonely. Especially now, so take a walk everyday.  Take a bike ride.

Categories : Personal Development, Business Growth
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Manage Stress with Positive Affirmations

By Donna Price, Marketing Strategist & Business Consultant on March 21, 2020 No Comments

manage stress - think positively

How Positive Affirmations Help Manage Stress

Positive affirmations are a great tool to rewire you subconscious mind from a state of negative thinking to positive. The basic concept is to create positive statements based on situations or outcomes which you would like to see manifested, and repeat them often enough so that they become part of your way of thinking and seeing your world.

To come up with your own positive affirmations, use the following guidelines:

  1. Visualize your intentions: List down all that you are trying to create in your life the outcome, the behaviors, attitudes and traits you would like to see yourself develop in order to get there.
  2. Create your statements: Once you can visualize what you are aiming for, try to put that idea into simple statements that reflect the reality that you want to create. Use the present tense to create statements such that they seem already true, and not as if you would like them to be true.
  3. Use the positive: When creating positive affirmations, make sure that they say things they you want to see and experience, and not what you don’t want to see and experience. Use positive words and phrases, for example, instead of saying I don’t want to feel stress, say I’m feeling peace. Using the negative words don’t or even stress could cause your brain to register the negative, rather than the positive intentions behind your affirmations.

Once you’ve created your own personal positive affirmations, find ways to introduce them into your daily life.

* Repetition. Set aside a special quiet time of the day to repeat your affirmations to yourself. Do this with clear intent, faith and belief. Rather than repeat them mentally or out loud, another alternative would be to make a recording of yourself repeating these affirmations and listening to them while you drive to work or do laundry.

* Write them down. A good way to remind you of your personal affirmations is to write them on post-its that you place around the house in places where you’re likely to see them (fridge, bathroom mirror, etc.)

Affirm with love, faith and conscious intent and believe that your desire has already been fulfilled. All can help to manage stress.

Some examples of affirmations are as follows:

* It is easy and simple to achieve success.

* Success loves me and always seeks me.

* All the systems of my body are functioning perfectly.

* My body is infused with the energy of health.

* I am letting happiness manifest in my life.

* I deserve to be happy right now.

Set aside a special time during the day for repeating them to yourself. Write them down or repeat them in your mind wherever you are and whenever you have the time.

It is natural for negativity to cloud your mind, especially if your current environment is unfavorable, but persevere, and you will be able to conquer your negative thoughts and doubts, you can minimize and manage your stress with your own mind and mindset.

The transformative powers of positive affirmations are very real. By repeatedly stating what you want to be true in your life, you mentally and emotionally see and feel it as true, thereby attracting it into your life.

Download the 10 daily positive affirmations with the Success Mindset book!!  All complimentary and inside the member’s area!!

These self worth affirmations can be part of your success mindset plan.  They are a great place to start!success mindset

Developing a success mindset can help your feelings of low self worth.  Pick up my guide to build your success mindset along with the comprehensive daily planner.  When you plan for success and work on success, your mindset shifts.  Low self worth is not possible with a success mindset or a growth mindset.

When you work on your own mindset, you will see a shift.

Download the guide today.  HERE
When you start focusing, intentionally, on your mindset, your self worth you will find that you do get to choose it. You have the ability to shift it and take control and change the results.  Decide today to change low self worth. Don’t let it take control of your life.

Thinking positive can shift the energy in your life. But it is a practice.  Most have to retrain their brains.  It sounds cliche, but the reality is that your mindset can impact your outcomes, your results.

It sounds simple, right?  But the reality is that you have to work at it. And even though it seems simple, creating a daily practice, will help support your goals.  Shifting your mindset and creating a daily practice, helps you to accomplish your goals, your vision.

Here are a couple of the daily affirmations:

1. Today is full of opportunities, and I welcome each one!
2. I am worthy of unconditional love, and I am loved by many.
3. Only I have the power to change my life, and the beginning is today.
4. I am radiant health, boundless energy, unconditional love, and effortless abundance!
5. I am competent, confident, experienced, and worthy

Categories : Business Growth, Personal Development
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Improving Life through Positive Words

By Donna Price, Marketing Strategist & Business Consultant on March 10, 2020 No Comments

positive words

Improving Life through Positive Words

Words and statements have to power to build or destroy. But it is how you use them that gives them the capacity to do good or do harm. One example of this is through the use of affirmations, statements which describe a desired condition or outcome, and which are repeated often. The repetition of positive words or affirmations automatically and involuntarily bring up related mental images in the mind, which then influence the subconscious mind and transforms our behavior, habits and actions accordingly.

The use of positive words, positive affirmations can motivate us, keeping your mind focused on the goal that you are trying to achieve. By influencing our subconscious mind, they have the power to change the way you think and behave. Also, being positive statements, they can make you more energetic and active, thereby putting you in a better position to transform your inner and outer worlds.

In order for your positive words and affirmations to be most effective, they should be self-developed and written in the present tense, i.e. I am not I will be.

positive words

Affirm with love, faith and conscious intent and believe that your desire has already been fulfilled. Some examples of affirmations are as follows:

* It is easy and simple to achieve success.

* Success loves me and always seeks me.

* All the systems of my body are functioning perfectly.

* My body is infused with the energy of health.

* I am letting happiness manifest in my life.

* I deserve to be happy right now.

Set aside a special time during the day for repeating them to yourself. Write them down or repeat them in your mind wherever you are and whenever you have the time. It is natural for negativity to cloud your mind, especially if your current environment is unfavorable, but persevere, and you will be able to conquer your negative thoughts and doubts.

The transformative powers of positive affirmations are very real. By repeatedly stating what you want to be true in your life, you mentally and emotionally see and feel it as true, thereby attracting it into your life.

Download the 10 daily positive affirmations with the Success Mindset book!!  All complimentary and inside the member’s area!!

These self worth affirmations can be part of your success mindset plan.  They are a great place to start!success mindset

Developing a success mindset can help your feelings of low self worth.  Pick up my guide to build your success mindset along with the comprehensive daily planner.  When you plan for success and work on success, your mindset shifts.  Low self worth is not possible with a success mindset or a growth mindset.

When you work on your own mindset, you will see a shift.

Download the guide today.  HERE
When you start focusing, intentionally, on your mindset, your self worth you will find that you do get to choose it. You have the ability to shift it and take control and change the results.  Decide today to change low self worth. Don’t let it take control of your life.

Thinking positive can shift the energy in your life. But it is a practice.  Most have to retrain their brains.  It sounds cliche, but the reality is that your mindset can impact your outcomes, your results.

It sounds simple, right?  But the reality is that you have to work at it. And even though it seems simple, creating a daily practice, will help support your goals.  Shifting your mindset and creating a daily practice, helps you to accomplish your goals, your vision.

Here are a couple of the daily affirmations:

1. Today is full of opportunities, and I welcome each one!
2. I am worthy of unconditional love, and I am loved by many.
3. Only I have the power to change my life, and the beginning is today.
4. I am radiant health, boundless energy, unconditional love, and effortless abundance!
5. I am competent, confident, experienced, and worthy

Categories : Business Growth
Tags : , , , ,

Winning Sponsorship Letters – 6 Steps

By Donna Price, Marketing Strategist & Business Consultant on February 29, 2020 No Comments

sponsorships and writing

Win Yourself a Corporate Sponsorship through Writing –The Sponsorship Letter

It takes the right amount of aptitude and attitude to get things done. This is also applicable in trying to attain financial backing from donors. A number of essential skills are required, and one of these is the ability to sell yourself to land a deal.

One way of selling yourself or your idea is through writing.

Before any face-to-face meeting is established in any deal-making, there is always the preliminary of formal and matter-of-fact introduction and purpose that needs to be done. Writing a successful letter is a very good way of getting noticed.

Getting financial backup or sponsorship by the big time businesses is something that should not be unplanned. The skills needed in creating a winning sponsorship letter are not at all difficult, but needs an amount of thinking to be effective. Below are what to consider when writing a sponsorship letter, and will help create a positive response from the organization you have chosen.

Consider this.

You should have a variety of candidate sponsors in mind that you want backing up your event or organization, but also consider the interest each sponsor has. Similar interests among all sponsors should be targeted. Carelessly choosing any organization to sponsor your event will most likely generate bad results.

Research is essential in choosing sponsors. Taking note of the cultures of sponsors in relevance to your business or event is important and proves helpful when addressing key issues when writing your letter.

Another important point to consider is what the company will get in return if they decide to sponsor. You should understand that sponsorship is basically a give-and-take relationship, and the appeal of gain for corporations is a key in getting them as sponsors. Money is not just thrown away by big companies so it is ideal to consider what form of exposure they will get as a key in your relationship.

Your letter’s format

In putting together your sponsorship letter, it is best to be direct and to the point. No one wants to read a letter and have to guess the reason for reading it.

Below is a breakdown on how your letter should more or less be arranged:

First Paragraph: This part should be an introduction of your event or business and the amount of money you want donated. It is essential to keep this brief and not too much of flattery or embellishment.

Second Paragraph: This part should be a more detailed account on the benefits of your event that you provide, such as non-profit programs and the like.

Third Paragraph: This area in your letter showcases a personal story from one of the customers or clients. Letting the potential sponsor see the impact you make on those who patronize your business and the kind of good it brings them can be achieved with storytelling or case studies.

Fourth Paragraph: In this paragraph you should refer to your sponsorship proposal which outlines the levels of sponsorship and basically discuss what the corporation will get in turn if they decide to sponsor your event.

Fifth Paragraph: Don’t beg, but be clear on stating your need for assistance. Re-state your reason for writing, the amount you prefer to be given and how beneficial it would be to them, you and your customers.

Last Paragraph: As with most letters of request, always include a thank you part in the last paragraph. Thank them for taking the time to evaluate and considering the request. Also provide your best contact information, with an offer to review the materials directly with you. Be clear that your intention of staying in touch by including a follow-up call.

The combination of your sponsorship letter and sponsorship proposal should provide a clear picture of the opportunity, the impact and the benefits.

Categories : Sponsorship, Business Growth
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Legalities of Sponsorship

By Donna Price, Marketing Strategist & Business Consultant on February 27, 2020 No Comments
legalities of sponsorship

legalities of sponsorship

The Legal Side of Sponsorship

It is important to consider the legalities of sponsorship before you embark on a sponsorship plan.

Sponsorship, by nature, is a business affair and as with anything that is in the arena of deals, partnerships and mergers, a legal agreement is always in the works. This is most especially practiced in sponsorship, since its form of business is through partnering with an individual or organization as a tactic for market exposure.

Protection is the key word when drawings up contracts are presented between sponsor and sponsee. This is to prevent any anomalies or set backs that may occur in the event that one party doesn’t reach the agreed upon aims.

To help in creating a legal agreement, below are guidelines and key points to consider when formulating a letter of agreement or contract between a sponsor and sponsee.

A guideline in agreement

It is important to always take a sufficient amount of time and very careful consideration when drafting a contract. This applies to all business ventures other than sponsorship a huge number of companies thrive in having partnerships. In any relationship, it is most important to think through such considerations in order to have something to fall back on.

In sponsorship, a letter of agreement will usually be enough to seal the deal between sponsor and sponsee, but this will highly depend upon the value of sponsorship and the size of the company that is involved. If the value is very high, like that of major athletes and big time corporations, a contract is the choice most would go for.

In creating an agreement or contract, it is important to take into account the following points:

1. It is best to always get a commitment in writing. A handshake or word-of-mouth agreement will never suffice.
2. Write down everything that is discussed and agreed upon during sponsor-sponsee meetings

It is good to take advice on that commitment that a sponsor or sponsee is getting into. There are consultants that specialize in these kinds of partnerships.

An organization or individual should never commit to anything it/she/he cannot be sure to deliver. In short, promises that can’t be kept should not be made

3. An agreement should be simple and direct in writing. It is best to avoid too much legal terms, although at times this cannot be done without.

The crucial point to understand when it comes to legal agreements is to have a very clear statement of what the sponsor and the sponsee has agreed to. Usually a lawyer will always point out any necessary areas in which have to clarified and put into more detail.

In order to get a view on what should be clearly stated and defined in any legal agreement or contract, the following list bellows breaks down what usually is considered between sponsor and sponsee partnerships:

1. The nature of both sponsor and sponsee whether the former is capable and relevant enough to support a person or organization and whether the latter can live up to the needs of the sponsor in return

2. Cash and benefits this should be clearly defined as to what each party will be getting out of the partnership

3. The actions involved for both sponsor and sponsee this area should list down the roles of each party within the partnership.

The length or contract term

The agreement or contract should also state how long such partnership between a sponsor and sponsee should last, and the terms of which a contract can be stopped or turn invalid.

Early exit this part of the agreement is more of a back up plan for each party, wherein if either fails to comply with its responsibilities and obligations, then there is a chance for the other party to exit gracefully.

The legalities of sponsorship take time to consider. Sponsorship is a great strategy to integrate into your business growth plan. But do it carefully and legally to have it be the most effective.

Categories : Sponsorship, Business Growth
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7 Top Keys of Great Sponsorship Proposals

By Donna Price, Marketing Strategist & Business Consultant on February 25, 2020 1 Comments
sponsorship proposals

proposals

A Sure Hit Sponsorship Proposal

The company you work for is planning to have a major event, and you’re in the marketing group, assigned with the specific tasks of finding suitable sponsors for your event. It seems like a cinch find potential sponsors call them up give a sales pitch and you’re done. Problem is each company you called asked you for a sponsorship proposal. You sit there, brainstorming on a plan but have no idea how it should look like.

The good thing about this is that you’re not alone. A number of people and organizations may have heard of sponsorship but never thought of the process involved in acquiring a sponsor. The reason for such is that sponsorship although now being adapted by numerous companies has no specific document specification.

The good thing is that like every other proposal plan, a similar format can be used in proposing sponsorships. There is no perfect proposal layout, but the format below targets the two main targets that every sponsorship proposal should aim at avoiding rejection and securing a meeting with potential sponsors.

What your sponsorship proposal should have

Before writing your proposal plan, key points such as the type and number of sponsors should be established. These points are important considerations since they will be part of your physical pitch in order to lure your potential sponsors

1. Executive Summary

The executive summary should be located at the beginning of the sponsorship proposal. This will provide your target sponsor a brief but informative description about the event your organization will be holding. The opportunities, benefits and gains should be included as well as the deadline for the sponsors decision and their investment. Keep this summary simple and easy to understand. Write this section last, even thought it is the first thing that a potential sponsor will see.  When you write it last, you are sure to hit the major points that you clarified in the proposal.

2. Introduction

Like every introduction, provide the necessary information your sponsors would want to know. This includes details about your organization and the upcoming event. Basically provide a background that will let the sponsor know the nature of the organization the reason for holding a major event any relevant and important that help in garnering a positive response from sponsor prospects.

3. Event/Affair Description

In the introduction, though the event is mentioned, it is not broken down detail by detail. It is rather in this section of your sponsorship proposal that you give a comprehensive insight to every detail the upcoming event has. Such points may include the day, date and time the venue of the event target market or patrons what should be achieved in the event and the reason behind each.

Any information about similar and/or past events that the organization has had can be included. This provides the sponsor prospects to see the pattern of how the events went and if it would be ideal for them to support it.

4. Sponsorship Investment

Simply put, this area of the proposal is a break down of what you want your sponsor to support. This is your organizations request for the sponsors resources which may be their service, cash, prizes, products, promotions/advertising, or expertise. It is vital to include a price in this part.

Taking account of the actual and realistic costs will give the sponsor the idea that your organization is ready to make such a commitment. Also make sure that the benefits you propose to offer the sponsor prospects corresponds to the amount or level of support your organization is asking from them.

This can be broken down into different sponsorship levels with different benefits at each level. This gives a sponsor an opportunity to choose at which level they can support your event.

5. Sponsor Gains/Benefits

This part of the sponsorship plan should be an outline of all benefits and opportunities that the sponsors will gain from supporting the event. Benefits specified should involve tangible and intangible gains. This section is the “What’s in it for me” section.  You want to outline how it benefits them to be involved.  When you have selected your sponsors in alignment with who you are targeting for the event, then you have the ability to align these benefits.

Quantifying the benefits is also encouraged to give the sponsors a bracket of measurement that they can refer to when considering their decision.

6. Sponsor Decision Deadline

Usually, a proposal for sponsorship should not exceed two weeks. A deadline with a mean amount of ten days lets the sponsor prospects see that your organization is willing to wait a span of time that is reasonable for sponsor consideration. At the same time, it is also a message that sends out a time constraint so that the prospects can give it the proper attention.

This area should be clearly stated so that a timeline can be established. Also so that other scheduled activities, such as setting up a meeting and further presentation, can be followed through on time.

7. Appendices/Reference

As with every proposal, this part should be a page of reference or sources that were used in stating facts and statistics that support the proposal. This area also includes relevant tables, charts, budget lists, background sources and the like that should help in the enhancement of the sponsorship proposal.

Categories : Business Growth, Sponsorship
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