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Archive for Business Growth

Tools I LOVE (part 2)

By Donna Price, Marketing Strategist & Business Consultant on June 27, 2019 No Comments

WordPress Really RULES!!

So, in the last post, I shared a bit about WordPress as your content management system and website builder!!

I use my site, this site, for my primary content hub.  I blog here and share information.  I believe that you want YOUR website to be the HUB of YOUR content.  I write, I share it all to social media and that brings people back HERE to my site.  Then I have the opportunity within a post to include a call to action and invite people to join my email list.  In my PART ONE post about tools my call to action was to access my complimentary WordPress course!

I also have my memberships here and products (books) and “shopping cart”.  I use ONE plugin to accomplish all of this.  Ninja Shop. (https://getninjashop.com) It allows me to create membership areas, courses, and physical products.  It is connected to my credit card processor (STRIPE) and you can make purchases right on the site and check out, right there as well.

Immediately, you will receive an email with information to access whatever you purchased. AND, you are added to my email marketing list and I have the opportunity to continue sharing my story with you, building a relationship and rapport.

There are many, many ways that you can customize your site and add functionality to it.

I manage my affiliate program via wordpress using — (you guessed it!!) — a Plugin!  I use WP-Affiliates. I found that it is simple and easy to use, tracks people and their referrals.  Affiliates or Joint Venture partners help to promote your services and receive compensation for their efforts.  Affiliate commissions vary from 10% to over 70%. It depends on what is being sold and what the strategy is in paying a commission.  I might decide on one product — my front-end product, that I am going to pay 70% or maybe even 100%, because I am using that product to gain leads. I am willing to give my affiliate all or most of the product because I KNOW that I am going to make money on the back-end or upsell offer and on that I have my commission set lower.

Here is a brief recap of using wordpress:

  1. Set up a hosting account and buy a domain
  2. Install wordpress onto that domain
  3. Select a theme that you like and can customize to your colors, look and feel of your company.
  4. Add plugins for functionality as needed but minimally add:
    1. Yoast SEO (for optimizing your posts and pages)
    2. WP-All-in-One-Migrate (for backups)
    3. Wordfence (for security)
    4. ASkimet (to block spammers)

Get started and don’t get scared!! You can do this!

Remember that everything is fixable….

Start building your basic FIVE pages:

  • Home
  • About
  • Services
  • Contact Us
  • Blog

In the comments below, let me know the challenges that you are facing with your wordpress site!!

Categories : Business Growth, Websites/Blogs
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Website Building Tools I Use (and LOVE)

By Donna Price, Marketing Strategist & Business Consultant on June 25, 2019 No Comments

Web Site Building — Essentials

Every business needs to have an online presence and website. So, let’s look at some of the tools that I use!

A website starts with hosting. I have used MANY, MANY hosting companies and have settled in at Site Ground. (https://siteground.com) I love Site Ground. Their hosting is reasonably priced.  It is easy to set up a new site and add it to your hosting account.  SSL certificates are easily installed. It operates on a cPanel which is my preferred backend.

Website HOSTING: SiteGround

SSL: Secures your domain and is now preferred by Google. So you want to have an SSL certificate on your site. It means you will put in ‘https’ instead of just ‘http’. It provides a level of comfort to your visitors.

It used to be that websites were built in HTML code or website designers used software such as Dreamweaver or Frontpage.
NOW, most sites are built using WordPress or other content management programs.

I love building sites using WordPress — self hosted!  It is important to understand the difference.  You can build a site on WordPress.org but that is not a self-hosted site.  There can be pro’s to it, but for me, I think the con’s out-way the pro’s.

WordPress can be installed onto your domain via the cPanel. And then the real fun begins.

The look and feel of your site is controlled by the theme.  You can select a free theme inside of your wordpress installation or you can buy a premium theme.  Almost every single site is built on a pre-designed theme.  Many themes can be customized to your colors.  Do not fall for a designer that is telling you that they are building a theme for you from the ground up.  I don’t see it happening. I have paid for that and later found that the theme was a premium theme, customized.

I currently use Brizy Builder (CompassRoseConsulting.com) and Organic Themes Builder (RidingAbout.com) for my sites!
I have also used free themes (AnnFreemanPrice.com) and (ElliottHomeRepair.com)

There are many, many options.

Plugins Add Functionality to your site.

This is a HUGE topic.  So, today, I will share a few essentials.

SEO: Yoast SEO is one of the most popular — gives you the ability to optimize each page and post.
Social Sharing: I use Blog2Social on Compass Rose Consulting.  I like that it shares to all of my social media sites.
Wordfence: Security on your site is vital.  I use a scanner on my hosting account through Site Ground AND I use Wordfence Plugin on the site.
WP – All-in-One Migration: I use this plugin to back up my sites and move them if I need to move them. I used to use Backupbuddy and found that I had sites that would not move.

Check out my free WordPress course!!

Categories : Business Growth, Websites/Blogs
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Content is Queen

By Donna Price, Marketing Strategist & Business Consultant on June 11, 2019 No Comments

content marketingContent is Queen when it comes to Lead Generation

What is the most powerful force in the world of business? That’s a good question. There are many possible answers.

Some people might say that its money. That would be a very good response. Money is certainly the motivating force in business. It is the reason why every business exists. It is also the reason why many businesses no longer exist. However, it may be too obvious of an answer.
To figure out what really is the most powerful force in the business world, we need to be a little more creative, a little cleverer and think outside the box a little bit.

We need to peel back the layers of the onion, so to speak, and take a look at what is really going on.
To begin with, let’s look at what businesses do. The answer to this one is fairly obvious. Businesses sell things.

From there it’s an easy step to say that because they sell things, they make money. Therefore, what businesses do is make money. However, this line of reasoning is flawed. The purpose of business is to make money.

This purpose is the end result of a process that begins with what businesses do. So, we find ourselves back where we started.
Let’s begin again, by agreeing that what businesses do is sell things.

Now, instead of jumping to a conclusion, and confusing purpose with process, let’s take a closer look at the idea we’ve agreed upon. If businesses sell things, then what are those things?

In general, a business can sell products, services or a combination of both. However, these are simply categories.

We need to look deeper to see what common element makes up both products and services. If we can determine that, we have probably come close to answering our original question.

If you think about it, both products and services are a form of information.

Products perform a function because of the information that went into the design.

Services do the same, except that the information is contained in the expertise of the person performing the service.

So what all businesses really do is sell information.

Because of this, information is actually the most powerful force in the world of business. This way content is king when it comes to generating sales leads.

Content is information. When you give potential clients valuable information, you establish a trust relationship with them that paves the way to making them paying customers.

Categories : Business Growth
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Compelling Content Marketing for Lead Generation

By Donna Price, Marketing Strategist & Business Consultant on June 10, 2019 No Comments

YOUR Expertise Assists in Business Lead Generation |Generating New Business Leads|How to Easily Attract Qualified Business Leads

You have knowledge that is valuable and can help your prospects.  Whatever your field is you are most likely more knowledgeable than your prospects.

A blog is the place to develop your content. Blogs help to you to generate new business leads by sharing your expertise. Content lets people get to know YOU and YOUR business. Your business blog should be part of your website.  If you don’t yet have a blog they are easy to install on your domain.  We manage all of our online content via our blogs — using WordPress.

People are attracted to People!!

Your Compelling Content:
–Speaks directly to your customers & prospects
–Is engaging, informative & entertaining
–Brings in leads & customers

Compelling Content is crucial to your marketing success

The best part about a blog is that your content can also be share to your social media sites, re-purposed into a video or slide share, and reach out to more people.

When you share valuable information people want to read it, share it, engage with you! This is the beginning of generating new leads for your business… building a relationship and rapport with people.  It takes the human touch to really be in business.

Put yourself in your content… I’m not saying your personal life, but your personality!

Content pre-sells YOU and your opportunity or service or product.

Pick up the Content Repurposing E-Book: Repurposing.Club

Watch Magnetic Marketing Video #5 http://youtu.be/4pd4yWoaTgg

Categories : Business Growth, Magnetic Marketing, Marketing Strategies
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Do You Have Clear Business Goals

By Donna Price, Marketing Strategist & Business Consultant on June 7, 2019 No Comments

Identifying Your Business Goals

Before you get into marketing your business, you need to identify its business goals. Although we take for granted that a business’s goal is to increase revenue, that’s not the end of the story. There are many other types of goals companies strive to achieve.

Product Creation

Some businesses are driven by the desire to offer excellent products that make life easier for all of us. Your business goal may be to create the most innovative products on the market. This is a wonderful goal because products are at the heart of any business’s success.

Customer Service

Your business’s goal may be to serve your customers and help them solve their problems. It may also be to lend help to the community or to strengthen the community of your customers. This is also an excellent choice because good customer service leads to more sales.

Customer Retention

Your goal may be to not only gain new customers and increase revenue, but to keep the customers you have. Businesses do this by creating a community for their customers and by remaining open to their feedback in order to improve their products or services.

Growth and Expansion

Maybe your business’s goal is to grow and expand, eventually moving into new markets and new enterprises. If this is the case, conducting market research to find new areas would be a major part of your overall strategy.

Efficiency

A major goal for your company may be to tighten up your processes. This might include challenging your salespeople to reach an ever higher sales ratio or streamlining your shipping in order to reach your customers more quickly.

Changing the World

Some companies have as part of their vision to enable social change. Your goal might be to make the world a better place through the use of your products and services. This is a goal for many companies that produce environmentally-friendly products or work to streamline their operations so that they’re more ecological.
Increasing revenue and profit isn’t the only goal of most businesses. Look at your business currently and ask yourself what other goals you have. This will help you as you plan your marketing.

Register now for the Profitability Workshop: CLICK HERE

Categories : Business Growth

List Building Builds Growth

By Donna Price, Marketing Strategist & Business Consultant on May 22, 2019 No Comments

List Building – A brief Introduction

List building marketing is a powerful tool to build a huge list for your business and if you are not using this strategy for your marketing campaign that means “you have left your money on the table”. As the saying is “The Money Is in the List” so you should start to be in touch with you audience to build a list for your business.

List building is one of the most popular strategy that helps to improve your appeal in niche market and spread your advertisement messages across numerous channels. With this marketing strategy, you will be able to gather email address, name and other contact information of your visitors to ultimately convert them into your paying customers.

List building enables you to build a high converting list of subscribers to facilitate smooth earning in the long run. This helps you to expand your business, boost brand awareness, get more qualified leads, increase close deals and establish trusted relationships.

List Building – A Critical Marketing Strategy

This marketing strategy is very important for different types of businesses and marketers – small, medium or large that includes both B2B and B2C companies such as internet market, healthcare and other businesses.

As you know, Lists are the treasure of every types of businesses and online marketers. Both are always searched for advanced and creative method to keep their visitors coming to the website. They giveaway numerous stuffs to the potential customers such as free reports, FAQ, tutorials and services etc.

So keeping it in your mind, you need to be focused very carefully on your marketing strategies and you can also combine other marketing strategy such as inbound marketing, blogging, content marketing, Search engine optimization, social media, Pay-per-click marketing, Email marketing and inside sales etc. to achieve you goal with list building marketing strategy.

You should keep following those visitors who have potential interest in your product and services. Regular follow-up will capture your potential customer’s attention and redirect towards their areas of interest which have a specific value for them.

List building helps you with the following –

* You will be able to get traffic without ads and search engine.
* You can generate more leads for your list.
* List building improves your conversion rates and ROI.
* List building greatly increases the chances of close deals.
* You can build trust in your visitors and they will come back to you.

Leads have a lifetime value until they unsubscribe or block you from their side. Thus the bigger list you have, the more chances to close a deal, so keep generating the leads and build your list.

Categories : Business Growth, List Building

Daily Profitability Practice

By Donna Price, Marketing Strategist & Business Consultant on May 7, 2019 No Comments

Do you have a daily profitability practice? That is your business growth practice.

How do you connect with new prospects?

My daily profitability practice is largely built on my Content Repurposing Strategy. I use content publishing as a large part of my daily profitability practice.

What do you do to increase profits in your business?
What is your daily practice for growing your business revenue?

Create a plan.

Join the weekly focus group on Wednesday at NOON — connect, share, collaborate… Register for the focus group via ZOOM REGISTER

Watch this week for our new Dream Maker’s Club…. it is going to be INCREDIBLE!!

Having a daily practice can totally shift your business outcomes. It is part of focusing ON your business instead of IN your business.  CEO’s and business leaders NEED to be the leaders that focus ON the business. It is your vision, your strategies and your actions (practices) that totally shift what is and is not happening within your business.

Profitability practices are essentially the daily practices that lead new prospects to your business and keep them moving through your process. If you are just “winging it” or using “HOPE Marketing”, then you most likely will not have daily practices that produce predictable and reliable results for you.

Once you do have those types of results — then you are in LOVE with marketing and your business is scaling UP.

Categories : Business Growth
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Monday Morning Checkin

By Donna Price, Marketing Strategist & Business Consultant on May 6, 2019 No Comments

It’s Monday morning and a great time to checkin with yourself on YOUR plan for the upcoming week.

My daily practice plan — is designed to support my BIG vision and my daily profitability practice is directly connected to my business growth.

What is your plan for the week?

Do you have a daily practice? Does that daily practice support YOU- mind, body, spirit, prosperity….?

Do you have a profitability practice for growing YOUR business?

Create a plan.

I have a daily practice plan to address ME…. keep MY head in the game and my health on track…

My daily PROFITABILITY Practice is all about growing my business.  What do I NEED to do each day that helps my business GROW?  What are your daily profitability practices?

Journalling is one of the tools that I use to help me. It is part of my MIND plan but it also connects to my SPIRIT plan…. journaling helps me to look at my challenges and fears and becomes the place I use to brainstorm the potential solutions.

When you brainstorm ideas for overcoming fears, challenges etc. You are more likely to push them aside, overcome them, or walk through them.

Use your journal weekly or daily to make your plan and celebrate your successes!

Join the weekly focus group on Wednesday at NOON — connect, share, collaborate… Register for the focus group via ZOOM REGISTER HERE

This weekend, I attended a training that gave me 29 ideas for content development over the next 30 days. I believe that training is part of my responsibility as the CEO — personal and professional development.

As CEO, I am also responsible for scaling my business UP.  I see training as part of my strategy and then my daily practice plans put it all into action!

Having a plan is going to help you make this happen. Scaling up is the goal…. GROWTH — leads to your financial freedom and time freedom. If you are like me, then that is what you are going for.  A business that is prosperous and supports me, my family, my goals and vision and has NOT taken over my life.

The weekly focus group can be a great place to put on your CEO hat and focus ON your business growth!!

Watch this week for our new Dream Maker’s Club…. it is going to be INCREDIBLE!!

Pick up the Visionary Womenpreneur’s Field Guide

Categories : Business Building Strategies, Business Development, Business Growth
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Getting to Marketing

By Donna Price, Marketing Strategist & Business Consultant on April 12, 2019 No Comments

Do you ever find it challenging to get to the marketing?

I know that I do….

Business happens… life happens!

Time just feels like it escapes.

This happens to me and it probably happens to you too!

Marketing is how I GROW my business, so it is a critical activity.

There are several things that you can do to make sure that your marketing is happening even when you don’t have time.

Automate!

Automating your marketing is key.  There are several aspects of marketing that you can automate.

  1. Create an optin page that people can access your wisdom from social media posts or other advertising.
  2. Create a follow up email sequence for follow up that is at least 12 emails.
  3. Schedule your social media in advance. You can use sites like Hootsuite.com, or Onlywire.com or ZohoSocial.com.  I use ZohoSocial.  It posts to several social media sites at once.
  4. Schedule your blog posts in advance. If you use WordPress you can customize the date that the post will post.
  5. Make your website your HUB. Everything should point back to your website.
  6. Create an editorial plan so that you know what you are doing in advance and create your story plan.

Marketing consistently is key to business growth.

When you focus on DOING your business instead of GROWING your business, then your business remains static.

Make a plan and make it happen!

Pick up your copy of the Visionary Womenpreneur’s Field Guide and learn HOW to put together YOUR marketing framework!

Categories : Business Growth
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Business is About Relationships

By Donna Price, Marketing Strategist & Business Consultant on April 5, 2019 No Comments

How Well Do You Know Your Vendors?

It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding.

The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there.

Look for great ways to offer your vendors rewards for helping grow your business and everyone wins. One of ways you can do this is by offering performance based incentives that are much larger than their normal charges.

Here’s the step-by-step process to putting together a partnership with a vendor:

  • Approach all the vendors you work with and offer an incentive based on performance.
  • Put the generous incentive plan together from their perspective, even take suggestions.
  • Develop a clear, concise and easy to track incentive plan, this will increase competition between vendors and therefore higher performance levels.
  • Encourage subsequent sales instead of focusing only on the initial sale. By doing this you can give away more of the profit from the initial sale to your vendors and make higher profits off the back end products. Encourage:
    ·       Future sales
·       Cross-sell to additional products
  • Create an incentive plan that’s irresistible to your vendors by offering generous, exclusive compensation.

Think of all the vendors you work with and the creative ways you can put together an incentive plan that entices them to be part of your business.

Use their talents, capabilities and connections and you’ll both be winners.
Putting together an incentive plan doesn’t have to be a complicated process.

Categories : Business Building Strategies, Business Growth
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