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Archive for hate cold calling

Reverse Cold Calling

Reversing the cold call can create a warm call instead!!

When you change the dynamic of the cold call, to one where the prospect is CALLING YOU instead, suddenly the dynamic has changed and that impacts the interaction.

It is amazing what happens.  People are calling you back instead of answering the phone.

They want to KNOW why you called.  You have reversed the cold call.

Suddenly you are able to have a conversation about whatever it is that you have to offer.

It is still NOT a sales call.

Your MISSION —>>> (Should you decide to accept it!) is to GET THE NEXT APPOINTMENT.
That’s it.  What is the next step?  Identify that right now!  What do you want the person to do next?  Make another appointment.

For me, it is a 15 minute screen share.  Interested in learning this strategy — well, it takes 15 minutes.  Would you  like to schedule that?  I need you to be in front of your computer and have access to the Internet.  That’s it!!  That is my next goal.

So, what is yours??  This is part of your marketing strategy. Putting together each step and connecting them with your NEXT step.

With our Direct Voice Mail Messenger, I am leaving a personal voice mail message on the prospects phone. They are either calling me back AFTER listening to my message or they are calling me back WITHOUT listening to my message.  I have reversed the cold calling because now they are initiating the call.  And for the most part, it is a different experience.

What’s my next step —>>> a script.  Yes, a plan for what to say WHEN they call.  My goal on that call —THE NEXT APPOINTMENT — the screen share.

During the screen share — I need to have a plan for my next step. What is my goal there?  What is the NEXT STEP I want to happen?

Every single strategy that you use should be laid out like this. Step by step by step.

Have a plan. Use it, then tweak it, then use it again and tweak it again, until it is really working for you predictably.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Dreading Cold Calling

If you are like me then you HATE cold calling!!

I hate, maybe more than hate, cold calling!  I just do not do it.

But, I KNOW that it could help my business!

But, what I know now, is that I can cold call via voice mail messaging and get people calling me! The dynamic is totally different.  When someone calls me back, they WANT to know why I called.  Yes! Read that again — they WANT to know WHY I am calling.

It’s kind of like magic!

When you leave a business or an individual a voice mail message, they are very likely going to listen to it OR they will call you back just from the caller ID.  Now, the dynamic is reversed.  Instead of rejecting a cold call, they are calling and so they are open to listening to what you have to say.

This is your opportunity to start a conversation.  That is your goal, a conversation.  Making the sale is not the goal yet.  You have to start with a conversation.  This is where it is critical that you have a plan.  Message — SCRIPT, what to say when they call back.  Two scripts — one for those that listened to the message and one for those that did not listen to the message.  In those scripts, you need to have outlined your process. What is the next step?  A demonstration? A meeting?  Another call?  Your goal is to get the person to that next step or call.

Outline that next step. Create a script and a plan.  When you strategically use the Direct Voice Mail Messenger service to drive calls back to you then you need to have clear steps in place for that call back.

It is exciting to turn cold calling upside down and turn it around so that it is working for YOU.

More info??

Complete the form below and I will be in touch.

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Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.