www.bizology.biz Business Success Coach, Donna Price, shares ideas on outsourcing in your business.
www.bizology.biz Business Success Coach, Donna Price, shares ideas on outsourcing in your business.
Last week we had a great webinar on Facebook. Some really great changes are happening on Facebook. Have you noticed? One that I like is that I can now “stroll” around Facebook as one of my “fan pages or business pages” and leave comments on other walls from Bizology or Real World Leadership Institute. This s a great feature to build your brand and increase the visibility of your brand and page.
Another new feature is that on your business page you can now switch from admin to yourself. This means you can post as yourself and NOT your brand. This adds a bit of a personal touch to your business brand.
Both great new features. Be sure to login to your Facebook account and look around at the new changes.
Real World Leadership Radio
Tomorrow on Real World Leadership Radio we have special guest, skip Weisman joining me to talk about “7 Deadliest Sins of Leadership & Workplace Communication:
Join us and discover:
• The #1 most destructive leadership style leaders must avoid at all costs
• Why communication is the #1 issue all organizations struggle with
• How to communicate so you can gain buy-in and commitment from employees from the very start
In this content rich session you will learn:
• The 7 most destructive communication mistakes leaders make that subconsciously sabotage work environments
• Simple solutions to fix these communication faux pas
• The primary reason leaders struggle every time they try and fix these challenges
• 3 reasons why these communication habits permeate so many work environments
• 3 communication beliefs leaders must adopt to transform their work environments
Skip Weisman has been working with organizational leaders to help them lead like champions, create motivating work environments and deliver high performance results.
Date / Time: 3/2/2011 12:00 PM
Call-in Number: (714) 583-6948
To listen in: www.blogtalkradio.com/realworldleadership
Don’t forget to pick up your copy of the Real World Leadership Report.
That will also get you on our notification list.
Are You Doing Any Article Marketing?
Articles, press releases and distribution are still great strategies for building links to your sites as well as gaining exposure and building your expertise. Recently, I was asked: Is it okay to outsource my article writing?” What a great question. Of course, we all want to build our own companies and brands and articles are one way to do this. But, when you look at a BIG company, it is not just one person that is doing the writing, the branding and the building of the company. Just like a BIG company, you need to think BIG and be building a team of professionals that are each dedicated to your vision, your mission, your brand and can help you and support you in building that brand.
This means, yes you can outsource your article writing. BUT, and there is a big “but”, you want to set some guidelines and parameters. Anything is not okay. You want quality writing that is in alignment with your company, your voice and your brand. Articles need to present your business or company’s philosophy and not the authors. I had this problem with articles I had written for me. The author talked personally about her experience. I couldn’t use them because they didn’t reflect my philosophy or approach or experience. Layout the ground rules before you outsource.
Be clear with your guidelines, your approach to the topic and provide the author with as much background information as you can.
Writing can be accomplished by other parts of your team. You can delegate this task and it is okay. It does not have to be done by you and your alone.
There are many great outsourcing resources:
or check out the upcoming Outsource Live event with Daven Michaels.
The bottom line is that there is no need to feel guilty about delegating. It is a good thing to do in your business. The reality it, the way the question was asked, it felt like we shouldn’t outsource, that it was wrong, and as I write about here I realize, it is what we SHOULD be doing, for ourselves, our business growth and development and our teams. No need for guilt. Members of your company team whether in house or outsourced can contribute to the conversation that your company creates, and they can do it well.
Enjoy the day!
Creating your ideal lifestyle is not easy. But, outsourcing some of the everyday tasks that consume you and your time can be a strategy for achieving just that — health, happiness and your desired lifestyle.
During ‘Outsource Live!’ Daven Michaels is not only going to help you create a plan to make more money, he is also going to show you how to create the LIFESTYLE you desire.
I would like to introduce you to a good friend of mine Daven Michaels, CEO of 123Employee. Daven has helped thousands of small business owners work less and make more money. He teaches from experience, he has turned multiple passions into million dollar businesses and today he run’s his multi-million dollar outsourcing business and manages over 350 employees… from his laptop and cell phone!
We allow ourselves to get so busy, trying to make money, we can easily loose site of that which is most important to us. During ‘Outsource Live!’ Daven will help you create your new wealth and freedom LIFESTYLE plan, achieved through learning how to improve your marketing and delegating to others.
The event is usually $1997, but if you use this special code:
you can attend for ONLY $97, but you must use the code!
Note: Daven is offering you a 100% no quibble satisfaction money back guarantee!
Daven is doing incredible things with people and their businesses. Learn how he can help your business.
All the best,
Unless you are an accomplished writer yourself, outsourcing your Internet niche ebook is an absolute necessity. Most people have the common sense to hire an electrician when they are having electrical problems in their home and a plumber when they are having plumbing problems but these same people often make the mistake of thinking they do not need to hire a professional to write their ebook. This article will discuss the benefits of outsourcing your ebook to a professional and will identify some of the pitfalls of not outsourcing this work to a professional.
Those who are orchestrating an Internet niche marketing campaign should realize the importance of hiring a professional writer to write their ebook. An ebook is often used in this capacity to serve as a promotional tool for the other elements of the niche marketing campaign including the website.
The ebook you publish will be the first impression many form regarding your niche campaign. You want this first impression to be a positive one so it is important for your ebook to be incredibly polished, free of spelling and grammatical errors, accurate, informative, interesting and written in an appropriate tone. An accomplished writer can meet all of these needs while creating an ebook that is well researched and provides all the information you requested in the outline.
There are many benefits to outsourcing your ebook. The most obvious benefit is that, provided you choose a well qualified candidate, your ebook is likely to turn out looking extremely professional. This is important because a high quality ebook is much more likely to persuade readers to investigate the subject further by visiting the niche website mentioned in the ebook.
Another benefit to outsourcing your ebook to an accomplished writer is it will greatly reduce your own workload. Attempting to write the ebook on your own would be a mistake if you are not a skilled writer but there are still many marketers who go this route. They often spend much longer than anticipated on the process of writing their ebook and wind up with sub par results. Outsourcing the ebook not only creates much better results but also relieves the marketer of the pressure of trying to write the book themselves.
There are some significant pitfalls which often result from not outsourcing an ebook. One of the most common problems that occur when the ebook is written by an amateur is the ebook ends up sounding too much like a sales pitch. Most Internet niche ebooks are written for the purpose of promoting the niche but the promotional aspects of the ebook are usually rather subtle. Instead the ebook is written with an authoritative tone and presented as an ebook providing the reader with knowledge on a particular niche subject. The ebook will, however, likely include persuasive undertones directing readers to particular websites for further information.
Another pitfall of not outsourcing an ebook is a final product that is poorly written with glaring grammatical errors and other mistakes. These mistakes will likely be evident to even the most casual reader of the ebook. When these errors are easily detected, it is not likely the reader will put much faith in the message being conveyed by the ebook. They will likely assume the carelessness in writing the ebook carried over into the research process therefore, tainting the information presented in the ebook.
For those considering outsourcing in their online business, the goal is to create a more profitable company while streamlining the owners work. Taking the time to avoid common outsourcing mistakes will make the process go much smoother and avoid the feeling that you are spinning your wheels and getting nowhere. Or to quote Nicole Dean of www.OutsourceWeekly.com You must plan your outsourcing wisely. Otherwise, you’re simply throwing money into the wind.
As with any part of business, outsourcing has its good and bad points, however if you are aware of the potential problems before hand, you increase your chances of an enjoyable experience.
1. Not Knowing Who You Are Dealing With
Most business owners who outsource will tell you the biggest benefit of doing so is the fact that their assistants work remotely. The number one problem when it comes to outsourcing, though, is not thoroughly checking out the contractor or company who will be performing the work. Keep in mind that sometimes this independence can work in the opposite direction if not taken seriously. Make it a point to carefully interview the people you are considering working with before assigning a task or project to them. The person or company should be someone you can trust to represent your business.
2. Non-Communication between Owner & Assistant
Whether you are outsourcing tech support, writing, web design or something else, there is a great deal of effort needed in order to keep the lines of communication open. If you allow your workers to do work for you without communicating your goals and what it is that you need, you will find that they your work will not be done as youd hoped. Assistants are not mind-readers and do need guidance. Take some time to make sure that you and the people you outsource to understand your expectations. This is an important part of making sure that you get what you need.
3. Forgetting to Budget Wisely
In order for outsourcing to work properly, youll need to keep a good eye on what you are spending for the work being done. While some projects will require single payments to your assistant, others may involve recurring or retainer payments and you will more than likely have some type of contract or agreement that binds you. Some of your assistants may charge by the hour while others may invoice by project or expect payment based on a commission of some sort. Take the time to figure out how much money you can afford to spend on certain tasks and budget appropriately.
4. Under Utilizing Your Contractor & Their Resources
When you choose to outsource certain tasks, make certain you are using your assistant to their fullest capabilities and not just outsourcing for the sake of outsourcing or splitting up work between two assistants when it makes more sense to have one handle both jobs. Sometimes you can find freelancers who are willing to work on a recurring basis or who will complete larger projects at a reduced rate in order to get and keep your business. Don’t be afraid to ask potential contractors if they have room for more than just one or two jobs and don’t outsource something just to say that you’re on the outsourcing wagon.
5. Misunderstanding Your Role as the Outsourcer
As the one doing the outsourcing, you need to understand your role. In order for the relationship between business owner and assistant to flourish, you’ll want to keep the lines of communication not only open, but clear as well. Be detailed in what you expect from your help. Also keep in mind that you are probably not their only client and as much as you would love to have them all to yourself, that probably isn’t the case. Be respectful of their time and give feedback on their work. This will help them do a better job and respect your time in return.
Making yourself aware of possible problems that often occur in the outsourcing relationship now allows your business to grow by leaps and bounds. Don’t be afraid to start your outsourcing journey, especially that you are now better prepared to do so.
Outsource? Of Course! Get started now at www.OutsourceWeekly.com
Are you considering outsourcing but have no idea where to start? In almost every industry there is the opportunity to outsource at least a few of the common tasks performed in the industry. In some industries there may the possibility of outsourcing the majority of the common tasks while in other industries there may only be the opportunity to outsource one or two of the common tasks. In either case outsourcing can result in a lightened workload as well as an increase in profit.
The first step in finding ways to outsource is to take a really close look at the daily activities you perform when tending to your business. Make a list of each of these activities and note any related activities that are typically performed in conjunction with each other. Making this note is important because activities which are typically performed together should either be outsourced together or remain as in-house activities together to maintain the highest level of efficiency.
Once you have compiled this list of activities, carefully consider which activities can easily be performed by another person and which activities require your personal attention. This will give you a good idea of which activities you could outsource and which activities would not be good opportunities for outsourcing.
Finally, review your list of activities and note how long it takes you to perform each of the activities you could outsource. This information will be helpful later if you decide to search for a candidate to complete these tasks.
After you have carefully examined your daily activities, it is time to prioritize these activities. Create a comprehensive list of all of your daily activities in their order of importance. For this list include both the activities requiring your personal attention and the activities which can be outsourced.
When you make your decision to start outsourcing some of your daily tasks, start with the highest priority on the list which you believe can be outsourced. Attempt to outsource this task as a test to determine whether or not outsourcing will work for you. If you decide you are comfortable with outsourcing and that it is working for your business, you can continue down the prioritized list attempting to find those capable of handling your daily activities.
We have already discussed the importance of evaluating your own daily tasks in the process of finding ways to outsource but it is also important to consider tasks completed by your staff members. Administrative tasks are often tasks which can be outsourced so examining these tasks will give you a good idea if you can increase the efficiency of your administrative assistance by outsourcing some of their responsibilities.
Activities such as data entry, transcription and other activities often handled by personal assistance are all example of activities which can easily be outsourced. Additionally, there is a great deal of qualified candidates available to fulfill these tasks. The industry of virtual personal assistants has become a booming industry with many savvy entrepreneurs offering their skills in these areas as a consultant.
Before starting to outsource daily activities, you should develop a plan for managing all of your outsourced activities. This plan should include the following:
* Method for selecting candidates to handle outsourced work
* Method for overseeing the work performed by independent contractors
* Method for evaluating the work performed by independent contractors
Bizology.Biz tip of the day: Even if you are a micro business you should have an operational plan. Operations give you a strong foundation. BizSuccessCoach, Donna Price shares strategies for building your OP plan.
Business Success Coach, Donna Price, shares a business tip of the day from her program Bizology.Biz.
As small businesses struggle, there are several keys to building your business and its ultimate success. Business Success Coach and Marketing Strategist, Donna Price, talks about how to build a business that thrives instead of collapses. It is based on the Four Pillars of Business Success. Has YOUR business been challenged? Consider the keys to success and whether you are fully implementing them, then visit: www.bizology.biz
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Compass Rose Consulting
Based in Newton, NJ