When it comes to marketing your company’s product, there are a few choices that you have. You can do it yourself, you can hire someone full-time to take on the job, or you can hire a marketing consultant. This latter choice is really the only way to go. Yes, that’s partly because they bring all the skills, experience, and knowledge necessary to do the job correctly, but that really is only part of it. There are so many reasons to hire a marketing consultant, and no reason why you shouldn’t.
Money. Yes, just like everything else in your business, marketing comes down to money. The better your marketing campaign is, the more money you are likely to make. And while you may think that hiring a marketing consultant will take away from that extra profit, because you’ll be spending those extra dollars on your consultant, this is absolutely untrue. If you take on the giant task of marketing yourself and fail, it will cost your company hundreds and thousands of dollars. And when that happens, your marketing budget may already be tapped, disallowing you the opportunity to find your mistakes and do it again properly a second time. And that’s not the only way that marketing consultants will save you money.
If your small business needed to have its roof repaired, would you hire a contractor full-time to stay on with your company, in the event that you need roof work done again at some point? Of course not! You’d hire a contractor to take care of the problem and your business would be finished with them once they were through. If you have another roof problem in the future, you’ll call them back and arrange for a new job – there’s no need to pay them in the meantime. And the same is very true for a marketing consultant. While hiring a full-time marketing individual or department will allow you to hand over marketing jobs and duties to that person when they arise, that won’t be all that often. Once your marketing strategy has been created and implemented, there will be very little for your marketing consultant to do. While you may have to bring them in once in a while to adjust marketing strategies and change them slightly, it’s certainly not worth bringing someone in full-time, and that strategy will definitely cost you a lot more in the long run than hiring a consultant will be.
Another very good reason to hire a marketing consultant is simply because you are too busy to do it yourself! As the owner of a small business, you already have several balls in the air that you’re juggling. Marketing is an enormous area and if you take it on yourself, you’re bound to drop one of those balls, either in the marketing department or somewhere else within the company. And wherever something gets missed, that’s going to cost your company money in one form or another.
Donna Price is a strategist, working with entrepreneurs to increase profits using the 7 Profitability Accelerators. Create your system for success.