When you are planning a webinar a lot of questions come to mind that you must consider to make sure you have an effective webinar that produces the results you desire. If you do not know what results you desire, you won’t have the results you desire. A few factors to consider to help you fine tune your thinking when it comes to planning your webinar are below:
Live or recorded or both — Do you want to present your webinar live or do you wish to record it for easy watching and listening later, or maybe both? You could do it live then package and sell it later discounted to participants, and full price for those who did not participate.
Which platform — Decide as soon as possible which webinar software or platform you want to use so that you can get in some practice with the different functions and features of your choice. You do not want last minute technology issues to ruin all your efforts.
What is your product — YES! You must know what your product is before you even start. If you have no product the webinar will not really be very successful if you’re using it as part of your marketing mix. Have a product so you can have a call to action at the end. No need to create something special you can mix and repurpose existing products but do have one because once the participants get to know you they will want what you have to offer.
What is your purpose — Are you there to engage, inform, educate, encourage? What exactly is your purpose in executing a webinar? This can be a tricky question because most people do not want to say the purpose is to make money, even though ultimately that probably is why you’re doing it, instead the purpose is something like helping others learn about ways that they can solve a problem they have.
Who is your audience — Always, always, always know exactly who your audience or target market is. If you do not know the answer to this question go back and look at the products you have and find out who is buying them. That is your target market. It can’t be everyone. You should be able to be as specific as possible about who your audience is. Are they moms, are they business men, are they women between 20 and 27 with no children? Who is your audience?
Knowing the answers to these questions can help you go far in helping you plan your successful webinar.
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