Marketing consultants are experienced professionals that can help a company or business create and execute plans and strategies that will market, or sell, that company’s products or services. It’s very important to understand that marketing consultants are not just ad agencies or advertising executives. While creating ads and tag lines will be part of a marketing consultant’s job, there is much more that’s involved.
A marketing consultant will help a company price, package, distribute and sell their product or service. These things are included in what’s known as the “marketing mix,” a mixture of ideas and strategies that will advertise the product, but will also take every element of the product into consideration to make it better and more accessible and appealing to the public. Essentially, a marketing consultant must be able to advise their clients on the best way to sell their products, and that includes every single aspect of that product, not just the advertisements themselves.
Marketing consultants must be able to bring a lot of skills and knowledge to the table. They must be able to understand the thoughts, actions, and behavior of consumers so that they can understand why consumers buy the things they do. Marketing consultants must be able to understand things such as the targeted demographics for a specific product and then figure out what media outlet is best for reaching that demographic. They must understand what type of marketing that target demographic is going to respond to best, and what will drive the consumer to buy the company’s product or service.
Along with critical thinking skills, a marketing consultant isn’t all about numbers and statistics, either. Any marketing consultant must also be able to think creatively. The world of marketing is one that is always changing, and one that consumers can quickly become bored with. Using the same marketing strategy that’s been used for millions of companies with millions of different products just isn’t going to work, because consumers simply won’t respond to it. A marketing consultant must be able to think of creative strategies that will interest consumers in the product and get them to eventually buy it.
Marketing consultants can either be proficient and knowledge in all areas of marketing, or they may specialize in one certain area of it such as Internet marketing, direct mail, or other forms of marketing. Large firms will most likely include things such as web design and they may also have separate departments for client services, production, and distribution. Other marketing consultants have their own business, and take care of all these things themselves, or with a small staff. Either way, you shouldn’t choose your marketing consultant based on the size of the company they own or work for. You’ll need to do some of your own digging and research to decide which marketing consultant is truly best for you and your company.
Donna Price is a strategist, working with entrepreneurs to increase profits using the 7 Profitability Accelerators. Create your system for success.