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Webinars are fast becoming another avenue of social media marketing that should not be ignored. Webinars are used by large and small businesses alike to expand their reach outside of their four walls and even their country. Aside from the tremendous advantages that webinars offer, such as low cost to entry, extensive reach, and ease of preparation, do you know why it is important that you offer webinars as another aspect of your Internet marketing business?
Like information products, blogs, YouTube videos, and the vast array of other online tools you use, webinars can be an added component of a successful Internet marketing business that can take your business to the next level.
Establish credibility — A well planned, marketed and attended webinar can establish your expertise in your niche faster because when people hear your voice and see your presentation they feel like they get to know you better. They will trust you more and the more trust your market has for you the more they will feel safe enough to open their wallet.
Perform Training — To provide training on your product, software, or information that they might not have completed just by reading your information. Having a live webinar enables them to attend and have the training presented in a way that most people are used to getting taught something — by the teacher or expert. You can offer this webinar training to your buyers and also to people who have not bought. It’s a good way to offer certification to users of your products, software or systems.
Increase your market share — By creating a joint venture (JV) with someone else you can expand your market by sharing resources like e-lists and more. Go into partnership with a competitor, or with someone who offers complementary products to yours and you’ll both reap the rewards. If both of you market to your separate lists your list will grow your market reach and you will tape into new markets that did not previously exist.
Expand your marketing — The main reason you have a business is to make money. Most people present it as freedom, but the truth is money buys freedom, so if you don’t make money in your venture you’re not going to have the freedom you desire. So face it, you want to make money! It’s okay to admit it. (We all want to make money!) By having a webinar as one more element in your marketing mix you will cover all types of learning needs of your target market.
Give them the Wow — Offering your potential clients and customers the Wow will generate more sales and more fans singing your praises. Before you know it, you’ll be asked to participate with other webinars, and you’ll definitely want to keep promoting and offering your own webinars.
It’s clear that over the years webinars have grown and are becoming more popular to businesses large and small, as gas prices and hotel prices rise and as we become more busy and ready for fast methods of learning new information, you should more definitely be part of the growing trend of webinars.
Donna Price is a strategist, working with entrepreneurs to increase profits using the 7 Profitability Accelerators. Create your system for success.