Web marketing design is costly and the lower the budget, the less likely to get a professional job done. Most businesses do have a budget, but if what you are ready to pay seems to be way below what various web designers quote for the same task, then, you could be asking too much for too little. Pricing has some very peculiar rules, and going for the highest quote is not a solution either. There has to be a middle way to creating a good site without ruining your bank account. Here are a few things you should know about the financial details of web marketing design.
First of all, you’ll probably come across free web marketing design services, and although they sound tempting, they could be tricky in terms of quality. Or in case you want to find a volunteer to build your site, that will be even harder to get, in the conditions of a very tough market where time and money rule. Low rates for web marketing design are up to $10 per page, which can tell two things about a business: either the designer is a freelancer who tries to get contracts and make a name, and in that case you’ll get a job well done, or the results are not exactly high quality and you’d be wasting your money.
A fair but moderate quote for web marketing design services would be somewhere between $25 and $50. In case your site requires advanced graphics, lots of programming and even content writing, then the prices could be even higher than that. Very high charges of $500 per page are not always justified, which is why you should ask the web design company for an explanation of what services are included at such a rate. Programming will most certainly be your answer. Up-front payment could sometimes be required for the services. However, if the sum is low, then the payment is one of good faith, but if you are asked for half the sum in advance, don’t pay it because it could be a scam.
Make any web marketing design agreement formal by signing a contract. Specify details such as dates, deadlines, total estimated cost with all the payment dues and even litigation solutions in case of legal problems. It is important to discuss the way work would be handled in case the initial cost estimate is not correct, and you have to pay for more. Some web marketing design companies have standard contracts, but you should be able to work things out with them if something does not please you. If they are not willing to make the changes, then, you should consider working with someone else.
Donna Price is a strategist, working with entrepreneurs to increase profits using the 7 Profitability Accelerators. Create your system for success.