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Over the past few years, there has been considerable growth in the Instagram user base, making it a perfect place for marketers to showcase their brands. Over 600 million people are hanging around Instagram, and people from 18-35 years old are higher in numbers.
Instagram ads basically work like other social media channels with an advertising feature. It’s easy to understand the flow and set up an advertising campaign, but before you begin, here are some key points to remember.
Join the Instagram ad bandwagon by following the steps below to create your first Instagram video ad.
Before starting, you need to connect your Instagram account to your Facebook page. This will allow you to create ads through the Facebook power editor. To get started, go to your Facebook page and click on Settings in the top-right corner. In the left column, click Instagram Ads, and then click the Add an Account button on the right.
If you already have an Instagram account then, select the existing account, enter the user id and password and click confirm.
If you don’t have an Instagram account, you can create one from within Facebook. Select Create a New Account, enter a username for the Instagram account and type in your email address. When you’re finished, click Confirm.
Once you’ve finished all the steps, your Instagram account will be connected to your Facebook page.
Step 2: Know which types of ads you can run on Instagram
For Instagram ads, there are three objectives of ads: clicks to your website, mobile app installs and video views. These three objectives will hold three key ad units within them: image, video and carousel ads.
Image ads are standard photos with a button driving users to click upon them. Video ads are the same as image ads, but consist of video in place of the image. Carousel ads are a series of images that users can browse.
Step 3: Target the right audience
Just like Facebook ad targeting, you can also target your Instagram ads. Not all targeting options are available in Instagram. The only targeting options required are location, age and gender. The rest of the targeting options can be used if you want more control over who can see your ads.
Step 4: Use attention-grabbing visuals
People are highly attracted toward visual content, and Instagram is full of rich visual content, whether it be video or images. If you want to drive high results, make use of compelling videos and images that draw user attention. Try and avoid using stock images, because people viewing the ad can easily recognize them.
Step 5: Include a call to action
A call to action in a post increases the click rate. In Instagram, there are no stipulations about the amount of text that can be used with images. This provides marketers with the opportunity to create ads with heavy text and complex stories. Also, you can directly use a call-to-action in your video and photos.
Step 6: Leverage popular hashtags
Instagram is highly driven by the use of the hashtag. Make use of 2-3 relevant hashtags, which will allow your ad to be found easily. The strategic use of a hashtag allows businesses to improve their brand visibility quicker compared to other social media channels. #smallbusinessmarketing #smallbusinesssuccess #publishedauthor #keynotespeakerin
Donna Price is a strategist, working with entrepreneurs to increase profits using the 7 Profitability Accelerators. Create your system for success.