Posted on September 23, 2016 by Donna Price, Marketing Strategist & Business Consultant
Published authors experience a heightened ability to influence other people, broaden their platform, connect with prospects, access opportunities and increase their income.
Publishing a book increases the author’s credibility, giving the author instant status as a leading authority, which leads to increased trust in the author’s expertise and heightened influence.
Authors can use their published books to broaden their platform by creating workshops, training courses, videos, workbooks and consulting services around the solution provided in their book.
A published book provides authors with the ability to attract more prospects with a taste of their expertise and to convert those prospects into hot leads. Particularly when the book is available on major online retail sites such as Amazon, and if it is optimized for searches, the book can be found by thousands of people who might otherwise have never heard of the author.
Having a published book gives the author a credential that gives him an edge in bidding opportunities, obtaining paid speaking engagements and media interviews, which further increases the author’s visibility and opens even more opportunities.
Authors can receive revenue from their book sales as well as from derivative products created from their book, such as workbooks or group coaching. With their elevated status as published authors, they can also charge higher consulting and speaking fees,