Identifying Your Business Goals First, Then Your Marketing Plan…. Before you get into marketing your business and creating your marketing plan, you need to identify your business goals. Although we take for granted that a business’s goal is to increase revenue, that’s not the end of the story and it impacts your marketing plan. There are many other types of… Read More »Business Goals First, Marketing Plan After
Businesses of every type need a business and marketing plan. Don’t think you can skip by on this important step because you offer a service instead of a physical product. Every business can benefit from a business plan. First Step, Focus. When you create a business and marketing plan you need to focus on the reasons for the business: Who… Read More »3 Things Your Business Plan Must Have
Do you ever find it challenging to get to the marketing? I know that I do…. Business happens… life happens! Time just feels like it escapes. This happens to me and it probably happens to you too! Marketing is how I GROW my business, so it is a critical activity. There are several things that you can do to make… Read More »Getting to Marketing
Is Your Business Impacted by E-Myths? We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: · Desire… Read More »Entrepreneurial Myths that Will Hurt Your Business
How to Plan Your Marketing Successfully Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves and for many this is no easy task. This is why businesses create a marketing plan. A marketing plan is a detailed document that includes… Read More »Successful Marketing With A Plan
Identifying Your Business Goals Before you get into marketing your business, you need to identify its business goals. Although we take for granted that a business’s goal is to increase revenue, that’s not the end of the story. There are many other types of goals companies strive to achieve. Product Creation Some businesses are driven by the desire to offer… Read More »Business Goals
Being an entrepreneur is a journey — for sure! But it is a journey worth being on! My journey started 15 years ago, when I took the bold step to leave the security of a JOB and launch Compass Rose Consulting! My family thought I was crazy. My partner, Ken was totally, 100% supportive and has remained so throughout. It… Read More »Happy 15 Years!
Your Marketing Plan should answer these 10 Questions!! Marketing plans are often neglected or ignored by business owners. But putting together a good marketing plan can actually SAVE you thousands and make you even more, because planning keeps you on track and focused. In putting together a good marketing plan you need to ask yourself and answer ten questions! 1.… Read More »10 Questions Your Marketing Plan MUST Answer
Making Marketing Work FOR Your Business is KEY Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves and for many this is no easy task. But creating a plan should not be neglected as the plan itself will help your… Read More »Making a Successful Marketing Plan
Top 5 Money-Making Action Tasks for Business Growth Inaction is the death of any business. Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant. Identifying business growth strategies and tactics is critical. Clients will disappear, your sales funnel will be empty, and your revenue will dip to zero in a… Read More »Top Five Strategies for Business Growth
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