Four super simple ways to make your content mobile
There are some really simple ways that you can go mobile with your content marketing that you might not have considered.
1. Create an app — You can hire a programmer easily enough on O’Desk, Elance, Shelancers, and a variety of other places to create an app for mobile devices that assists your customers in some way to either do a task, or read your content, or something entirely new that is branded by you. There are even services that allow you to take an existing app and change it and brand it for your clients at a reasonable fee.
2. Deliver content digitally — Sign up to deliver your content via iTunes and Amazon.com, it’s easy to do, and doesn’t require too many changes over what you are now doing. You can do voice, video and PDF via iTunes and PDF via Amazon.com. You’re already making, text, audio and video of your print content, why not distribute it another way.
3.Mobile Advertising — Once you put your content on mobile devices if you have a big enough following you can sign up for mobile advertising. This won’t work for everyone, but if you have a big following it will.
4. The freebie — We all know the power of FREE in the Internet marketing world. You can make any of the above a free ad on to those who purchase your traditional eReports, eBooks, and White Papers. Both Amazon.com and Apple store allow for coupon codes to be created so that your clients can download free content.
By doing one or all of these simple ideas you can expand your content marketing reach to the mobile content marketplace, keep your place in the Internet marketing world, and increase your ROI substantially.
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Caryn Starr-Gates is a freelance copywriter and owner of StarrGates Business Communications (
company (an upscale mini-department store) in 1988 and is currently founder of 
