What is email marketing exactly and how can it help your business?
Email marketing is a critical part of your marketing plan. Whenever you are advertising, you need to be directing those people to your LIST, not your product, not your big brochure website (where they will get lost), but to your list.
Now that you have the person’s name and email, you can begin to build a relationship with them through your auto-responder. The auto-responder is part of your email marketing program.
So, let’s break it down a bit.
You have a program — that you want people to BUY. You create an FREE offer related to that program. You advertise the FREE offer and send people to that landing page and they opt-in because YOU have a solution that they want and NEED.
Now, you have their name and email. You can start building a relationship. Think of that opt-in as your first hand-shake. Now, you need to have a cup of tea. You can do this virtually, through your email. Do it day by day. Sharing valuable information. Serving the new prospect. And then making an offer. Definitely, let people know HOW they can work with you.
Do it automatically through your email. Build your sales funnel into your email. Yes, it can include a meeting. Yes, it can include person to person contact. But email is how you start building rapport and keep building it over time.
Imagine, you go straight for the sale. The person looks at what you are selling and decides, NO, it’s not for me, right now! They leave. You have lost the sale then and in the future. What if “right now” is in two weeks? or six months? or five years? Don’t YOU want to be in their in-box? When you build the relationship with the prospect over time…. via email, when they are ready to BUY, you are their go to person!!
Learn more about email marketing: HERE