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Archive for lead generation

The Power of Lists for Small Businesses

By Donna Price, Marketing Strategist & Business Consultant on August 12, 2019 No Comments

The Power of Lists for Small Businesses

Small businesses are also using list building to expand their reach in market-place.. As being a small business owner, you should reach to your prospective customers with an individual and targeted promotions to convert them into close deals. The number of your potential customers is directly proportional to the size of your list.

List building should be your top most priority to work on while determining you marketing strategy. Generating a valuable list can be challenging for small business owner. A list has the power to become the focal point of your business. With the help of this, you can facilitate selling to your existing customers instead of searching for new. You need to discover new and powerful ways to connect and focus on creating significant relations with your customers in the long run.

You already have a list, you can segment your list and create custom list according to geographical location, demographics and type of their interest for great results. List building benefits for your small business are:

* List building helps you to reach the perfect audience.

* A list saves your time, money and other resources

* You can customize your message to the correct audience to get a better return on your investment.

With list building, you will be able to get huge success in your niche market if you do it in a correct way. Here I am going to show you the strategies to empower your list building

1. Reveal products to the new audiences with Joint Venture:

Joint venture is one of the most effective list building marketing strategies where you advertise or promote a product and service of another party to a segment of your list. The commission is generally divided into 5050 but some of marketers set it as high as 75%.

Joint venture helps you to build a deep-rooted relationship with a specified list that have contented customers and you can sell them numerous times. It is not one-time deal when you have closed a sale and deal is completed. In real, you get a new customer that will be happy to from you again.

Set up a meeting with me to create your Joint Venture Ladder

2. Creating Specific Videos to motivate the prospects:

Videos are the quickest method to grab the attention of your audience. By creating short and informational video, you enable them to get complete info about your products.

Before starting with videos, you need to keep in mind the 10X10X4 content creation formula which includes

* 10 most general queries regarding your business and 10 prime queries you visitor can ask.

* You can create 20 videos to solve these issues within a three minute video.

* You can also build four more videos that have the basic focus on leading prospects into your sales funnel and facilitating ultimate purchase.

You can include a link of your website with relevant keywords in the description field and create a channel on video sharing sites such as YouTube, Vimeo and Dailymotion etc.

3. Hosting Free Webinars Offers New Sales Opportunities

Webinars are the best method to build interest, make secure sale and get leads for your list. With the help of webinars, you can add a punch to increase your email list which enhances your communication with customers.

GoToWebinar, Zoom and WebinarJam are the popular webinar services that have some pros and cons. You can include a BUY NOW button at end to hamper your marketing efforts.

Learn more about List Building in my special report!

Access the report immediately and start building your money list.

CLICK HERE

Categories : List Building
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List building do and do nots

By Donna Price, Marketing Strategist & Business Consultant on July 29, 2019 No Comments

Do’s & Don’ts of List Building

Do’s:-

1. Provide the audience with lots of opt-ins: – Just because e-mail marketing is permission based, its not like that you cannot go creative in your list building techniques. Do try that it is easy for your subscribers to find the link on your home page or the other web pages. Your opt-in form should be short and precise. Also use a double opt-in list so that it will ensure that your customers really want to receive your mail.

2. Use segmented e-mail list: – Its necessary that you reach out your targeted customers. Using demographics, customers likes and dislikes the mailing list can be divided. This will help you in targeting customers according to their interests. Always try to communicate in a manner that appeals them. Your existing opt-in list is the best source to expand your upcoming opt-in list.

3. Consider the 4C’s: – The matter you write should be Clear, Concise, Compelling and Customer-centric. The audiences are not interested in listening to your sales pitch. They need to save time, money and effort. Your content should be short and attractive enough to convince them to sign-up and also it must be useful and beneficial so that they are ready for more.

4. Connect via other Channels: – Use all other social-media to connect with the audience. It is the fastest and easiest way to build-up your list. For e.g., using LinkedIn you can allow your connections to post their own links to opt-ins. Sharing your mails in the social world can be favorable.

5. Keep your list private and clean: – Your list should be free of abusive content. You should not send something that would loose your customers trust. Also never send spam mails. It implies that you should not share your list with ones who will spam your list and send trash to the clients. Your customers will become angry and and will opt to unsubscribe.

Don’ts:-

1. Do not rent or purchase e-mail list: – As a responsible internet marketer you should not do this ever. To you it may seem as a time saving task but will decrease your status. Also it may happen that people wont even open your mail. Always build your relationship from the start. Your audience should always be aware of what they are getting into.

2. Don’t forget to create a separate landing page: – a successful e-mail list building process requires a well-organized strategy. In this creating a separate landing page is one of the important task. A separate landing page should be dedicated to your Opt-in form. Promote your free product or provide with some discount offer that will benefit your customers.

3. Don’t lose patience: – List Building and management can be a time consuming task initially. But, losing patience can prove to be a bad sign for you. Once you are into this process, you will surely come up with higher opening rates and remarkable responses. With all this you will enter into healthier and a successful marketing campaign.

4. Don’t kick off the replies: – Communication is a two-way process. So never send mails using donotrevert@etc.com etc. It doesn’t leaves a positive impact on the customers when they open their mails and especially when you are not a very renowned organization. Always be friendly and send mails with your company name.

5. Don’t share irrelevant information: – The customers are not interested in reading what they dislike. Never show the information which is full of non-purpose ads or which is irrelevant to them. Only send the useful content to which is valuable to them so that they get attracted.

Learn more about List Building in my special report!

Access the report immediately and start building your money list.

CLICK HERE

Categories : List Building
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List building facilitated with social media

By Donna Price, Marketing Strategist & Business Consultant on July 26, 2019 No Comments

List building facilitated with social media

Searching for new and interactive methods to build your list, you can opt for Social Media as a powerful tool. Social media is one of the prime channels to connect with your audience and boost your message to get qualified leads.

To run a successful list building campaign, you need to be providing real value for your target market, addressing their problems or pain.

You can also motivate your audience to share promotion messages on their timeline, pages and groups by offering them something exclusive and opportunities for co-creation authorship. Make a careful choice of the social network, where you can state your story in the best possible manner with a compelling offer.

There are various social media platforms that can support your list building goals:

You can make use of refer a friend, sweepstakes, polls and voting and flash deals to gather more leads. Here are most popular social media platforms that boost your leads

1. Facebook:

Facebook has the largest user database than any other social networks, so you must make your existence known there. To generate quality leads on Facebook, you need

* A compelling message.

* Eye catching visuals.

* Mass audience appeal and share-ability.

* A clear CTA. (not to your BIG brochure website but to a targeted landing page!)

Facebook news feed helps you to find out whether the post is exhibited on users news feed which is essential for list building. Promoted Posts can boost your list building campaign and capture your followers by using paid promotion with your top posts having a strong call to action.

Facebook Ads are highly targeted to extend you potential customer reach. If you are utilizing paid promotion and sponsored stories, you can opt for custom audiences. You can customize your audience according to email address, Facebook user ID, phone number, geo location, demographics, education and interests etc.

You can test and track your Facebook list building campaign engagement via page and post like, shares, comments and post reach. Thus you can leverage your list building campaign and increase your ROI with Facebook.

2. Twitter:

Twitter is a vital social media platform that helps businesses to build a list. It provide a real time engagement with your customers.

Promoted tweets is a paid advertising method that arrive in users feed. You can build curiosity by telling them about your new content assets, upcoming events and demos etc. Each tweet have an included opt-in form, so it enhance the chances of getting leads. You can target your tweets according to user interest, demographics, location and device etc.

Twitter also provides two types of ad options

* Promoted Accounts ads allows businesses to create their twitter account and register that page under the Who to follow to target similar advertiser and industry leaders.

* Promoted Trends allow you to advertise a specific trend or hashtag which displays on the left side of a users screen, under Trends.

Twitter lead generation cards enable you to gather the leads directly from twitter. You can track you results to identify the opportunity to engage.

3. LinkedIn:

LinkedIn is great platform for networking to build connection and generate leads with paid promotions. LinkedIn facilitates to enhance your business connections.

Company page can tell about your product and services and business to your audience. You can modify and add tabs like Products, Insights etc. on your company page. You can daily update with a post on your Company’s LinkedIn profile. You can include video on your product pages for further engagement.

LinkedIn Sponsored Updated are paid advertising with status update. You can include and exclude your audience on the basis of geographic location, demographics, job title, skills and LinkedIn groups etc.

LinkedIn ads provide a chance to target your audience in an effective and unique way. You can customize your advertisements with text only ads, image ads and video ads. According to LinkedIn, adding an image to your ad can bring you 20% more clicks.

Some more social networks are there to help you such as Google+, Slideshare, Instagram, YouTube, Pinterest etc.

Categories : List Building
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Successful List Building Secrets

By Donna Price, Marketing Strategist & Business Consultant on July 24, 2019 No Comments

Successful list building secrets

List building is one of the best ways to enhance the earning potential of your business. By having a strong base of customers, you have a good chance of catering to their needs, and subsequently, earn profits in the long run. The following pointers will enable you to make list building process a success for you-

1. Make your content relevant-

The most important tool for a successful list is to give content that has utility value for the readers. One of the most important tool for high rate of attrition is that people keep on publishing without actually keeping a check on its readability. So, be precise, to the point and don’t lose out any single visitor.

2. Offer a lucrative incentive to sign-up-

A general saying in business world states that to get something, you need to give something. Keep this in mind and keep giving some benefits to them. Also, the incentive being provided should be relevant to the niche of operation. Remember, to catch the fish, you will have to offer some good bait.

3. Effective use of pop-up windows-

Pop-up windows are not the latest, but their worth in capturing the leads cannot be taken for granted. Although there are different pop-up windows available, their utilization value does not diminish with their continuous usage. However, careful analysis should be done before putting up these lead capturers. In case they are used in a wrong way, it could have dire consequences for your business.

4. Use sales letter to your benefit-

In today’s scenario of information sharing, sales letters have proved to be an easy support for your selling efforts. Businesses are actually creating a sales letter to get the attention of subscribers, and at the end of it, instead of an order button, they have a subscribe here button. If used correctly, sales letters can significantly increase your ROI.

5. Design your Swipes carefully-

Swipes, also known as short e-mails, have gained value in business industry. They have a link included that gets sent across to various subscribers. Swipes can become a great source of lead generation, but the most important thing you need to keep in mind is that they have to deliver the maximum value, using the minimum possible space available.

6. Make the best use of Auto-responders-

Auto-responders are a well-known name in the advertising industry today. Autoresponders are emails sent to subscribers automatically when triggered by certain events. Be careful to use the best auto-responders, and don’t fall prey to various free mail sending softwares that promise a lot, but seldom stand on their promise, Mailchimp being the exception. Mailchimp has been very stable platform and starts off with a free level.

These points surely will prove handy for the growth of our list building activities. Make their best use and move on the path of progress.

Learn more about List Building in my special report!

Access the report immediately and start building your money list.

CLICK HERE

Categories : List Building
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Client Attraction: Webinars to Attract NEW Customers

By Donna Price, Marketing Strategist & Business Consultant on May 31, 2016 No Comments

client attractionWebinars can be GREAT Client Attraction Tool:

Whether you are a real estate agent, dress shop owner, pet store, plumber, consultant, massage therapist or lawyer, webinars can help you to build your business and be a great client attraction tool.  With webinars you can build your reputation, your expertise status and your reach.

Your webinar can give your current clients access to you from the comfort of their home or office.

Maybe you are wondering — What would I say on a webinar??  Great question!!  I am glad to brainstorm with you specific ideas for your business but here are a few off the top of my head:

  • fashion tips and trends
  • home prep for sale — staging, how to sell fast and easily, pricing right….
  • maintaining your homes systems — plumbing, electric, HVAC….
  • top strategies for staying relaxed
  • meditations
  • when you need a lawyer
  • how to hire the best…..xyz professional

The possibilities are endless.

BUT — >>> once you decide to use webinars as part of your marketing strategy, then you have to figure out the details — how to do it and how to afford it.

That is where Webinar Jeo comes in.  It is state of the art new webinar platform that is running off of Amazon.

Walt Bayliss the developer has a track record of innovative software development.  I have purchased his webinar platform that ran on Google Hangouts — RunClick.  Great software too, BUT hangouts were buggy and it made it challenging.

I am so excited to see this new software launch and get in the special launch pricing.

Compared to GoToWebinar — the price is an annual payment that is less than what most are paying monthly with GoToWebinar — and the benefits exceed, far exceed what you get there.

Unlimited partipants

Evergreen webinars — if you don’t know what these are you need to. Evergreen can save you hours and hours and still bring in more clients.

client attraction This software looks to be the biggest webinar platform launch in a long time and many, many Internet Marketers are moving their business over to it.

It just launched yesterday and already it looks to be the biggest launch in JV Zoo history.

Incredible.

I know that I have tried several other platforms and am excited to be back with Walt Bayliss on Webinar Jeo!

 

Categories : Small Business Marketing Resources
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Being Found ONLINE

By Donna Price, Marketing Strategist & Business Consultant on November 15, 2015 No Comments

localsearchAre YOU Being FOUND ONLINE — easily?

Did you know that your online profile affects how people find you and IF people find you?  Many businesses have created a Google listing, but have you created all of the listings that you should have?

Your online real estate consists not only of your website but also your listings on search engines, social sites and directory sites. They all work together to create a powerful traffic generation strategy.

I’ve been doing several blog posts about local search and local listings this week and we got lots of questions.

When you are working to drive traffic to your programs and services you need to have a comprehensive strategy.  It is not enough to just do YouTube or just use Facebook…. but rather a complete online strategy includes both and more.

Categories : Small Business Marketing Resources
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Building Your Lead Generation System

By Donna Price, Marketing Strategist & Business Consultant on October 8, 2015 No Comments

Having a Lead Generation System is KEY To Your Business Success.
lead generation system

Many small business owners fail to create a lead generation system that includes a lead capture system. Generating new business leads and then not capturing the leads info fails to be a system.

Whether you are doing newspaper ads, radio ads, or online marketing you still need a call to action that leads to your website that is a lead capture system.  The easiest way to do this is to have a call to action that has a compelling offer.  Typically that compelling offer is a free offer.  A report or white paper or tip sheet or video series are all ways that you can encourage visitors to opt-in.  The key is having something of real value that your prospect wants.

Once you have the prospects contact info — name and email, minimally, you can continue marketing to the prospect. This is your opportunity to continue to build your relationship and rapport with the prospect.

That marketing continues to guide the prospect in the buying journey.

Buyers want to do business with people that they know like and trust.  This is relationship building.

The relationship is you and your prospect.

Build it carefully.

Your lead system can bring new customers to your business that are eager to do business with you, because you have provided value, value, value.

Content is your pre-seller.  Craft your content or information to give your prospect and customer information that helps to solve their problem and keeps them coming back to you to work with.

Blogging and email marketing are two of the best ways to deliver content to your prospect.  These can also be syndicated to your social networks such as Facebook, Twitter, LinkedIn, etc.  The syndication brings in new traffic to your site, where people can see your call to action.

This is what becomes part of your system.

IF you just drive traffic without the system in place to capture the traffic into your system, then you are missing key leads, that are visiting and bouncing off of your site without a way to continue building the relationship.

Be sure to pick up my strategic marketing video training here:

Learn one of my most powerful marketing strategies with this 3 part video series:





Categories : Marketing Strategies
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Blogging Is Your Marketing HUB

By Donna Price, Marketing Strategist & Business Consultant on July 13, 2015 No Comments

When you create a blog you can show case YOU.

crc how to write a great blog
Blogging is a key element in marketing, it is the HUB.

You can also syndicate your content to other platforms such as your social media platforms: LinkedIn, Facebook, Twitter, Pinterest, Tumblr etc. Knowing HOW to write a blog post is key.

How to write a great blog post

Many business owners fear blogging. But you don’t need to because you have a lot to say! Your knowledge and expertise is what you blog about.

Follow the blog post guide step by step to put together your first blog post and get your blog started.

Headline— attention grabbing– here is where you INTERRUPT. You need to get your readers attention.

Picture— you need to have a picture. People are more likely to read your blog and your syndicated posts if you have a picture. A great resource for pictures is: Dollar Photo Club You need to be sure that you can legally use the picture that you choose.

Intrigue— why do they want to spend time with you reading your post. Will they get what they need from it?

Compelling Content— this is where you get into the meat of the topic! There are different styles of blog posts or articles. Most folks will not spend a great deal of time reading a long rambling blog post.

Engage— reply to all comments both on your blog and social media. Add plugins to your blog that improve your social engagement– allow people to share your content, add related posts etc. Plugins can add all sorts of functionality to your blog.

It is where you send people back to from your social media to get more info or to read the entire blog article. Your blog is where the real meat is. You can share YOU, your expertise and your personality right there on your blog.

Not sure how to get going: Schedule a 10 minute laser coaching session to review and I will give you the quick start challenge to get you going!!

www.MeetWithDonna.com

Knowing HOW to write a blog post is key. This will give you a lead generation platform.

Let me know what you think!  Leave your comments below!

Categories : Lead Generation
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Strategy vs. Tactics in Marketing

By Donna Price, Marketing Strategist & Business Consultant on June 9, 2015 No Comments

Lead GenerationHave you developed a suite of marketing tactics or have you developed a strategic marketing plan?

Many, many business owners have strung together a bunch of marketing tactics.  They think it is strategic but they don’t fit together well and they don’t work strategically.

A marketing strategy should take a prospect through a process that first gets their attention, then educates and guides until they have reached the point that they WANT to buy from YOU because they see YOU as the person that has what they need.

But when you decide to start using a new tactic without thinking through the entire process of the buyer, you will most likely fail. The tactic will be blamed as ineffective and you will not see the results that you want.

It is vital that strategic marketing be well thought through.  You should NOT be calling the newspaper to run an ad without a well thought out strategy for what people will do when they see your ad.

I was talking with a business owner just the other day that said — ‘well, I just want brand recognition’.  That is great for Coke or Pepsi or McDonald’s, but most small business owners cannot afford to do just brand recognition.  They need to do lead generation and lead conversion.  Brand recognition takes a lot of money. Using a tactic for brand recognition without a strategic system for lead capture is sure bankrupt many a small business owner.

But — with the right strategy you can make an ad work for you.  Marketing is not a puzzle — but it does have a lot of pieces to it and they need to be strategically put together.

The newspaper ad — needs to have a call to action!  That call to action takes the prospect somewhere — you need to think this through. The call to action should NOT be “Call ME!”.  That just is not realistic.  What is a good call to action?

A strong call to action has a lead capture system built into it.  It compels the prospect to give to you their name and email (minimally) and in exchange you provide something of value to the prospect.  Most commonly — this is a landing page with an offer of a free report/video series/tip sheet/white paper…etc.  It is too early to jump to the free consult.  And the offer needs to be compelling.  The lead capture form needs to be automated. You do not want to be manually sending out free reports to people. Using a service such as Aweber, Get Response, Mail Chimp or Zoho provides this to you.

Once you have captured the lead, then you have the ability to continue to follow up with people.  Auto-responders can provide a great deal of follow up for you, automatically.  Eventually, you do want to be talking with the prospect.  When depends on you and your business.  But when you do — this needs to be thought out also. What is the goal of the conversation?  How can you guide the lead to that goal?  Using a script to do this increases your conversions.  Just winging it and hoping that each of your staff do the same is likely to decrease your conversion rate.  When you script out the call or the office visit or the webinar then you are thinking the entire process through.  You aren’t forgetting a piece.

Throughout the process you need to be tracking what worked and what didn’t. If there is a step that doesn’t work — then refine it.  Do not give it up.  Revise and refine to get it right.

Take a few minutes to look at your strategies — are they well thought out?  Is there a system in place?  Have you put scripts in place for your staff?

Join the webinar this Thursday to learn what you are probably doing wrong in your marketing:

JOIN THE WEBINAR: Everything You’ve Learned About Generating Leads is Wrong!!

Categories : Business Development, List Building, Magnetic Marketing, Marketing
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Could Your Marketing Strategy Be WRONG?

By Donna Price, Marketing Strategist & Business Consultant on May 25, 2015 No Comments

LeadGeneration_Design1_03Marketing Strategy is more than just tactics

Could it be that everything you’ve learned about marketing is wrong?  Well, we are seeing many, many businesses fail and it is largely due to lack of leads, conversions and increased revenue.  Would a business fail if it had all the leads it needed coming into it each and every day? Would a business fail if they had a system for converting leads to clients or customers — consistently?

But many do not have these systems in place.

New Business Leads Are Often the Make or Break of Business

Leads come and then they go. Or they sit stagnate without followup or follow through.

Systems that generate leads are no good if you do not have a system to convert the lead to a client or customer — either now or in the future.

If you are not capturing the leads that come your way — then you have wasted both time and money.

How do you put all of the pieces together? It is a puzzle, but there is a strategic way to put the pieces together.

It is not just a haphazard throwing together of tactics. They are no good to you without strategy.

For instance, if you decide to exhibit at a trade show but then have no follow up strategy — you have just wasted, time, money and marketing collateral at the trade show and you are feeling like the show didn’t work.  What really didn’t work was YOU!  Follow up is the biggest area of failure for business owners.  They put together marketing tactics and do not have the complete marketing strategy thought out.

Marketing effectively is strategic.  It is a process and a system —> from beginning to end.

If you run an ad without a planned strategy and system then you have flushed money right down the toilet.  Will you get calls?  Maybe, but without a system those calls will go no where.

Learn the pieces of what is wrong with your marketing strategy so that you can fix it!!

CALL TO ACTION:

 

Register Today for the Lead Generation Webinar!!

Categories : local marketing, Strategic Planning
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