Archive for instagram marketing

Using Instagram Video Ads

By Donna Price, Marketing Strategist & Business Consultant on February 28, 2017 No Comments

How to create your first Instagram video advertisement?

Over the past few years, there has been considerable growth in the Instagram user base, making it a perfect place for marketers to showcase their brands. Over 600 million people are hanging around Instagram, and people from 18-35 years old are higher in numbers.

Instagram ads basically work like other social media channels with an advertising feature. It’s easy to understand the flow and set up an advertising campaign, but before you begin, here are some key points to remember.

You must have an active Facebook page and Facebook ad account.
You must set a Call to action
You must set a budget before starting
Most importantly, you need visual content, such as a square image, landscape image and a 60 second long video.

Join the Instagram ad bandwagon by following the steps below to create your first Instagram video ad.

Step 1: Link your Instagram account to your Facebook page

Before starting, you need to connect your Instagram account to your Facebook page. This will allow you to create ads through the Facebook power editor. To get started, go to your Facebook page and click on Settings in the top-right corner. In the left column, click Instagram Ads, and then click the Add an Account button on the right.

If you already have an Instagram account then, select the existing account, enter the user id and password and click confirm.

If you don’t have an Instagram account, you can create one from within Facebook. Select Create a New Account, enter a username for the Instagram account and type in your email address. When you’re finished, click Confirm.

Once you’ve finished all the steps, your Instagram account will be connected to your Facebook page.

Step 2: Know which types of ads you can run on Instagram

For Instagram ads, there are three objectives of ads: clicks to your website, mobile app installs and video views. These three objectives will hold three key ad units within them: image, video and carousel ads.

Image ads are standard photos with a button driving users to click upon them. Video ads are the same as image ads, but consist of video in place of the image. Carousel ads are a series of images that users can browse.

Step 3: Target the right audience

Just like Facebook ad targeting, you can also target your Instagram ads. Not all targeting options are available in Instagram. The only targeting options required are location, age and gender. The rest of the targeting options can be used if you want more control over who can see your ads.

Step 4: Use attention-grabbing visuals

People are highly attracted toward visual content, and Instagram is full of rich visual content, whether it be video or images. If you want to drive high results, make use of compelling videos and images that draw user attention. Try and avoid using stock images, because people viewing the ad can easily recognize them.

Step 5: Include a call to action

A call to action in a post increases the click rate. In Instagram, there are no stipulations about the amount of text that can be used with images. This provides marketers with the opportunity to create ads with heavy text and complex stories. Also, you can directly use a call-to-action in your video and photos.

Step 6: Leverage popular hashtags

Instagram is highly driven by the use of the hashtag. Make use of 2-3 relevant hashtags, which will allow your ad to be found easily. The strategic use of a hashtag allows businesses to improve their brand visibility quicker compared to other social media channels. #smallbusinessmarketing #smallbusinesssuccess #publishedauthor #keynotespeakerin

Categories : Business Development, Marketing Strategies

Tags : how to use instagram ads, instagram marketing, instagram video ads, using instagram ads

Instagram Video Ads

By Donna Price, Marketing Strategist & Business Consultant on February 27, 2017 No Comments

How to create your first Instagram video advertisement?

Instagram Video Ads:

You must have an active Facebook page and Facebook ad account.
You must set a Call to action
You must set a budget before starting
Most importantly, you need visual content, such as a square image, landscape image and a 60 second long video.

Join the Instagram ad bandwagon by following the steps below to create your first Instagram video ad.

Step 1: Link your Instagram account to your Facebook page

If you already have an Instagram account then, select the existing account, enter the user id and password and click confirm.

Once you’ve finished all the steps, your Instagram account will be connected to your Facebook page.

Step 2: Know which types of ads you can run on Instagram

Step 3: Target the right audience

Step 4: Use attention-grabbing visuals

Step 5: Include a call to action

Step 6: Leverage popular hashtags

Categories : Business Development, Small Business Marketing Resources

Tags : instagram marketing, instagram video ads, using instagram

Instagram ADS Increase Your Brand Visibility

By Donna Price, Marketing Strategist & Business Consultant on February 26, 2017 No Comments

Tips to increase brand visibility with Instagram ads

According to eMarketer,

“The number of companies leveraging Instagram for advertising has steadily increased year over year, and this number is likely to surpass other social channels like Twitter in 2017”.

Since visual content is far more useful for engaging audiences compared to traditional marketing and advertising methods, this has made Instagram one of the top social media channels for marketers to advertise their brand. Instagram Ads can help your brand when done correctly.

With over 500 million active Instagram users, it has become one of the most powerful platforms for marketers to showcase their brand. Visual content, whether it be images or videos, grabs user attention quickly compared to text. Instagram Ads fit right into this strategy, because you are staying visual with your ad.

Instagram is all about visual content, so the chances of grabbing the audience’s attention are higher than other social media networks. These tips will be helpful to improve your brand visibility and increase your followers:

Have a killer hashtag strategy:

Instagram is highly driven by the use of the hashtag. Make use of 2-3 relevant hashtags, which allow your ad to be found easily. Strategic use of a hashtag allows businesses to improve their brand visibility quicker compared to other social media channels.

Use CTAs:

While creating Instagram ads, you can add a CTA button near the image. This button offers various choices when presenting the call-to-action. Make use of a relevant CTA for your advertising campaign. The main objective of including a CTA with the ad is to gain a wider reach and increase the number of desired actions.

Combine your social channels:

Instagram offers huge potential for brands, but what if the majority of your success comes from other social media channels? By cross promoting your account on other social media networks, you can promote traffic to your new Instagram channel. Alternatively, you can encourage your Instagram followers to check your other profiles.

Tell a story with image carousels

Instagram is a platform based on carousels. That is, it allows you to post more than one picture together. If you are looking forward to selling products using Instagram, craft a story with striking images related to your product. Make use of images that highlight your product and help connect with your fans.

Include video in ads:

People love watching a video no matter how short or long it is. When videos were first introduced in Instagram, there were more than 5 million videos shared within the first 24 hours. Instagram is not only a collection of static images, but also includes various video content. Video are more engaging than static images posted and draws user attention quickly.

Don’t make your ad look like an ad:

The key to higher engagement and more clicks through is to not make your ad look like an ad. Audiences respond better to posts that appear natural, as opposed to the usual product promotional messages. Plan your ads carefully, so that your fans don’t feel like you are constantly trying to sell your product.

With higher user engagement than other social media networks, Instagram opens the way for brands to leverage their content to improve their brand visibility and increase followers.

Pick up our special report on using Instagram ADS –>>CLICK HERE

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Categories : Marketing Strategies

Tags : instagram ads, instagram marketing, using instagram ads

Highly Effective Instagram Techniques

By Donna Price, Marketing Strategist & Business Consultant on November 10, 2014 No Comments

Instagram Techniques to Increase Engagement and Business Leads

With the advent of Instagram, businesses have had the opportunity to cater to a vast number of audiences scattered around the globe. You can be located in New York, and still you can make strategies for your customers that are sitting miles away from you. In the last few years Instagram has proven to be an effective platform for marketers to reach a new audience in a way they want to be reached – with visuals and short messages.

Instagram usability depends on various factors. For example, the number of images you post, the viewership of your images, the frequency of your posting etc. You always should keep in mind that your images have to be relevant and product oriented, otherwise you will not be able to generate authentic leads. The following techniques will enable you to make the best use of Instagram for the success of your business-

Narrate your story– Instagram is a great platform for making people aware of your product and the efforts you put behind its creation. Upload the images of the shop floor, highlight your employees who put in their heart and soul, show the product creation process etc. for getting their requisite attention.
Give due value to your buyers– “Customer is the King”, and you always have to make your best efforts to please the King. Giving them due value implies that you have to reward them suitably. Virgin America and its CEO Richard Branson utilize this technique to achieve excellent Instagram results.
Run result-oriented contests– Instagram has become a popular platform to use for photo contests. Contests are easy to do on Instagram. Companies can easily ask users to use a particular hashtag for the contest by tagging their pictures. It’s easy to search through pictures, ask other people to vote for their favorite pictures and pick a winner.

Instagram Photo Contests??

Sony is a great example of a company that has used photo contests in a few of their campaigns. After the success of their #SonyX picture contest, they decided to try it again with #Sonylove. Sony’s contest is a great example of how to get more Instagram followers and increase your current Instagram followers’ engagement with your brand.

Ensure correct time for posting– The success or failure of any business depends on the effective and efficient time management skills. Be it online or offline marketing, you have to always ensure they take place at the correct and designated time. Moderate the number of posts you make per day to ensure a consistent but non-intrusive presence.
Make your content discoverable– Always keep in mind your content will not reach the desired set of audience by itself. Make sure you tag photos with topics (hashtag), accounts (Add People), and locations (Name This Location). This will simplify the search for your product, and it will help your business achieve its goals and objectives.

Learn more Instagram strategies and techniques for your business with our complimentary report.

Categories : Instagram, Instagram Training, Social Media Marketing

Tags : business leads with instagram, instagram, instagram contests, instagram direct message, instagram effects, instagram explore, instagram help, instagram instagram, instagram likes free, instagram marketing, instagram quotes, instagram techniques, instagram tutorial, instagram unfollow, justunfollow, learn instagram

Lead Generation With Instagram

By Donna Price, Marketing Strategist & Business Consultant on November 10, 2014 No Comments

Can YOU Imagine Lead Generation With Instagram in 10 Minutes Per Day?

Instagram is a visual advertising channel that promotes your brands. A recent survey shows that Instagram is 25% more engaging than any other social media platform. Instagram is definitely the channel that you should use to build your business.

You can take visuals from your mobile device and post them on Instagram for your followers. You can also synchronize your Instagram account with other social media platform such as Facebook, Twitter and Tumblr.

Businesses advertisement with visuals become more personal, increase understanding of your products and services, and enhance human values for your brand. When your audience connects with visual advertisement, they are more likely to buy from you.

New Business Leads With Instagram

To generate leads with Instagram, you can target your interested audience with your photos and videos. You can also motivate audiences to talk about your brand. Here you will find some tactics that will help you to boost your lead generation campaign with Instagram.

1. Humanize your brand: You can take advantage of your staff, group activities and event images to give personal touches about your company. You can show your audience behind the scenes visuals to enhance the value of your Instagram marketing strategy.

Team work and product demonstration images can be a powerful selling point for your brand. This will give a human face to your business and make your brand more relatable to the followers.

2. Showcase your products: If you want to drive more traffic towards your business, you should show images and videos of the product creation and packaging process. It enables you to convert your potential customers into your buyers.

3. Create a personal hashtag: The hashtag is one of the best Instagram marketing strategies to advertise your brand. You can use targeted keywords and your business name as hashtags to connect and monitor your audience who interacts with your brand. If you use hashtags in the right way, they can work as a great Page ranking tool for your business website that will simulate your audience to buy from you.

4. Engage with Other Brands: With Instagram alone, you cannot get the desired traffic. So you can increase your leads and traffic by liking, commenting and sharing on other brand’s visuals. It is a great way to generate valuable leads and boost company’s interaction with other brands.

5. Track your Campaign: In today’s world, businesses have a keen interest to find out whether their Instagram marketing efforts are giving adequate ROI. For getting maximum results, you should use Instagram analytical tools which enables you to perform a SWOT analysis for your business. Tracking enables you to increase in traffic and generate more leads.

Pick Up YOUR Free Report and Learn Instagram!!

Categories : Instagram Training

Tags : business leads with instagram, instagram, instagram contests, instagram direct message, instagram effects, instagram explore, instagram help, instagram instagram, instagram likes free, instagram marketing, instagram quotes, instagram tutorial, instagram unfollow, justunfollow, lead generation, leads with instagram, learn instagram, new business leads

Instagram Marketing With Other Social Media Platforms

By Donna Price, Marketing Strategist & Business Consultant on November 8, 2014 No Comments

Integrate Instagram with YOUR Other Social Platforms to Maximize YOUR Results

Instagram offers a visual storytelling platform. Visuals give you an opportunity to tell your business story and connect your audience with your brand. More than just images, Instagram is a social media sharing platform where you can share images and videos. You can also connect your Instagram account with other social media platforms and share images and videos over there which will increase your brand awareness.

If you share any visuals of your business and share them on other social media platforms (Facebook, Twitter, Tumblr etc.) using Instagram, visuals will be displayed on that network and permalink will be active with that link. Other network audiences can also access those visuals via a direct link if your account is not private.

Here you will see how you can use other social media with Instagram:

Instagram with Facebook: You can share your images and videos on facebook by linking your Instagram account with Facebook. You can do it through your application settings. You need to be sure that you allowed Facebook to access your Instagram activities on your mobile.
Instagram with Twitter: You can allow Instagram to post on twitter but only for iOS not for android. You also have an option to show and hide your visual in newsfeed of twitter. Your Instagram images will be shown in the media gallery so that you can go through images easily.
Instagram with Foursquare: It is super easy to link your Instagram account with your Foursquare account. After linking, you will be able to share your Instagram visuals on Foursquare. When you share you visuals, you should choose to add your Photo Map and Name the location before uploading.

Instagram Marketing is Communication

Businesses can communicate with different social media channels in a few clicks using Instagram. You do not need to go into each account to post a really nice image or a 15-second video, you can do so using Instagram; that is what we mean. You can capture the moment in a few seconds. Time is money, and the internet is fastest way to share your visuals. So you get the advantage of this feature to save time and maintain all your audiences up to date with just one post. The awesome benefits of posting the same thing on all social media are:

You can save your time by sharing your posts on other social media instead of creating posts separately on every social media platform. Sharing content on social media is easier and faster than other mediums.
Want to share information for all audiences about a new product, update, event, etc? This is extremely important: you don’t want to get people confused if you made the post correctly on Instagram but wrong on Facebook or Twitter.
Your audiences use different social media platforms; you can reach them all at the same time.
You can contact the same people several times if they have you in all their social accounts which will increase awareness, and you will do it without annoying them.
Visual sharing on other social media helps you to find new customers and with that expand your audience and customer base.
Social media sharing helps to improve your brand awareness, increase website traffic and search ranking.

Pick Up YOUR Free Report and Learn Instagram!!

Categories : Instagram Training

Tags : business leads with instagram, instagram, instagram contests, instagram direct message, instagram effects, instagram explore, instagram help, instagram instagram, instagram likes free, instagram marketing, instagram quotes, instagram tutorial, instagram unfollow, justunfollow, learn instagram

The Power of Instagram for Small Businesses

By Donna Price, Marketing Strategist & Business Consultant on November 8, 2014 No Comments

The Power of Instagram is Demonstrated in Its Consistent Ability to Generate Leads

Instagram Adds to Mobile Marketing Strategies

Instagram is a mobile application that allows its user to edit pictures by using filters and then share them on Instagram and other social networks. Instagram has generated several new mediums that enable businesses to find their prospective clients and devise strategies that are aimed at satisfying their requirements. Many big brands are using Instagram to advertise their brands.

Small businesses are also taking notice that Instagram is a perfect opportunity to generate brand awareness and promote products and services among your audience. If you are running small businesses, Instagram is a great place to start for better results. Instagram gives you some powerful forces to improve your brand engagement, such as photo sharing, photo manipulation and sharing on other social networks.

You can use specific hashtags to engage those customers who already have interest in your products. You can also share your visuals on other social media networks to reach more and more audiences related to your niche. It adds a unique value and exposure to your brand.
Instagram provides you the facility to display your images on web via a sharable link so you can stream your desktop users along with tagging, liking and commenting options. Here are some tactics to help your small business with Instagram.

a. Brand Your Account: The most important thing that you should do to mark your success is personalizing and branding your profile. You need to add a logo or a human image as a profile picture, link your profile with your business website or Facebook business page, and include a general overview to your account.

b. Grow Your Following: You should connect your Instagram account with your Facebook account. It allows you to post your Instagram images across Facebook to drive more traffic on both platforms. You can also create Facebook Instagram applications via Woobox. It will give more exposure on your business page.

c. Follow Back: You are not required to respond to all followers. You should follow only those people whose ideas and interests align with your business to increase your branding. Using this way you can stay connected with your audience.

d. Balance Your Image: As you know, Instagram is great way to tell a visual story about your business. But you should remember that you are on Instagram to engage your customers. You need to be sure that you have a balance between your fun photos and products photos. Striking a balance will ensure success in the long run.

Learn MORE Instagram Strategies

Pick Up YOUR Free Report and Learn Instagram!!

Categories : Instagram Training

Tags : business leads with instagram, instagram, instagram contests, instagram direct message, instagram effects, instagram explore, instagram help, instagram instagram, instagram likes free, instagram marketing, instagram quotes, instagram tutorial, instagram unfollow, justunfollow, learn instagram, power of instagram

How to use Instagram Video to Get Success?

By Donna Price, Marketing Strategist & Business Consultant on November 7, 2014 No Comments

Instagram is All About Images

Images are an excellent way to share your brand’s visual story. A picture is better than plain words to explain about your product. And a short video clip is the best to tell your business story. Here is the solution: Instagram provides both image and video advertising features. Instagram has its own video format, and you can share video clips as well as share photos on other social media platforms.

When you want to take a photo on Instagram, you will see a movie camera icon. After tapping that icon you can record a 15 seconds clip with your mobile camera. Instagram also provides 13 filters that are specially built for videos, so you will be able to share creative and beautiful visuals on Instagram. You can select the best scene of the video to create a cover page of that clip to make that more attractive.

There are so many reasons to capture a video via Instagram:

Give a message to your fans and followers.
Capture behind the scenes.
Create a help videos.
Share your milestone.
You can announce a new product arrival.
What your customers are saying about you.
You are running a contest, offer and event.
You can provide a product demonstration to your audiences.
Visual portfolio of your account.
Give virtual tour of your business.
It can be anything that you want to promote your business.

So many brands such as Lululemon, Ben & Jerry’s, Intel, Burberry, General Electric, Nike, Puma, and many more other brands have used Instagram videos to achieve their success.

You can include sound, filters, transitions, sequencing and much more with Instagram videos in order to make them better than before. Here are some tips that will turn your 15 second Instagram video into cinematic artwork.

1. Fast & Slow Motion: You can include motion speeds in your Instagram video. You can use speed up and slow down tools and applications to change the speed of videos. You can use apps such as Slo-Gram, SloPro, Vintagio and others.

2. Chopping & Sequencing Clips: You are planning to shoot a video. First, you have to plan what you are going to shoot. When you complete the recording of video, you may find that the beginning and ending are not what you want. You can crop your video according to time limit of Instagram and as you apply effects on video. If video become too long you can make a series of video by sequencing them. You can create 4 Instagram video in 1 minute recorded video.

3. Add Sound Effects or Mute: Another highlighting feature that Instagram provides is enabling you to re-modify the sounds that you wish to add on your video as per your choice. You can mute the sound of your Instagram video. You can import music from your mobile and include special sound effects to lay over on your Instagram video.

4. Include hashtags: Be sure that you are using hashtags in your videos to promote your business. Hashtags will increase your brand’s visibility, search-ability and Cross-channel Conversation.

By using these tips you can create awesome videos that will engage more audiences for your brand.

Categories : Instagram Training

Tags : instagram, instagram contests, instagram direct message, instagram effects, instagram explore, instagram help, instagram instagram, instagram likes free, instagram marketing, instagram quotes, instagram tutorial, instagram unfollow, learn instagram

Instagram Marketing Power Tools

By Donna Price, Marketing Strategist & Business Consultant on November 6, 2014 No Comments

Instagram has proven itself to be one of the best platforms for launching your new products since its inception in the year 2010.

With a customer base of more than 200 million users, it gives you a unique opportunity to connect with your client base with the help of a photo, and gauge their reactions and feedback, which proves vital for your product.

Creating a Instagram Community is Key

Developing a large, engaged Instagram community is becoming more and more important for brands because more consumers are using the photo-sharing app. These tools mentioned below ensue your usage of Instagram becomes a cake-walk:

Instagrille- Instagrille is an interesting linkup between a desktop app and a Web app and runs in its own window, using a free platform called Pokki. In layman terms, it is a desktop application for your Instagram account. The basic concept of Instagrille is to enable users to view the images that were uploaded by their contacts and also to check out the comments that were made. It enables you to avail the benefits by accessing it with your computer or laptop.

Repost– This Android and iOS app lets you re-post pictures that your followings (users you follow) or followers have published.
To use the app, download and access it on your mobile and sync your Instagram account with Repost. Once you get done with synchronization, you can begin republishing photos your followings or followers have posted.
Repost yields following two benefits:

a. Curate content easily– You are not required to screenshot Instagram pictures, upload them onto Instagram, and attribute the source in the caption section. You can now repost pictures and attribute the sources by sharing images easily with Repost since it automatically mentions the source whenever you repost a photo.
b. Improve community engagement– It enables you to increase the social contacts with your community and take greater interest in their societal life.

Justunfollow– As the name suggests, this tool enables you to remove the people who are not following you back. It is very important for each and every business to promote their brand and increase the number of its followers. At the same instance, it’s equally important to remove the people who are just increasing your contact list without any gains.

A healthy following to follower ratio (1:3) describes your brand as a trustworthy and long- lasting brand, and the people will get a feel that your business is a boon to invest in.

Schedugram– It is a very simple way to manage your Instagram marketing efforts. It’s completely web based and it gives you the power of effectively and efficiently scheduling to your Instagram accounts.

ScheduGram works by allowing marketing managers and small business owners to control their Instagram account through an online interface. Its unique advantage is that it enables the marketers to publish the photos at the best times when they have the chance of being liked the most.

Canva Design Studio –

This tool is very cool. Easy to use and very user friendly. The quick 21 second tutorial gets you building your first image. If you are challenged to build effective images this might be the perfect tool for you. This design studio does not just work for Instagram but also for Facebook or Pinterest or any other place you need images for. Be sure to check it out.

Categories : Instagram Training

What is Instagram Marketing?

By Donna Price, Marketing Strategist & Business Consultant on November 4, 2014 No Comments

Instagram as a Marketing Strategy is Important Strategy for Many Businesses

Many business leaders are asking “What is Instagram?”

In today’s scenario, marketing implies sharing the latest trends that enable you to develop sound and effective strategies for your customer base. You can see more visuals used to capture and document activities than written accounts in your daily lives. Instagram is a visual application that was created by Kevin Systrom and Mike Krieger and was initially released on 6 October 2010. Now that Instagram has more than 200 million monthly active users, it is impossible for businesses to ignore them.

Generating New Business Leads with Instagram Can Happen Quickly

Instagram is a photo and video based social media platform that allows you to share your brand with the audience through a series of images and videos. Instagram is a completely free application that runs on android and iOS and is easily available in the Google play store, Apple App Store, and Windows Phone Store.

It becomes easy to create incredibly stunning pictures that give a professional look to your business with Instagram. You can capture images with your mobile, then select filters to edit the images, and post these images on your Instagram account. You can also share these images via email and other social media platforms such as Facebook, Twitter, Tumblr, and Flicker, etc. to grow your following on Instagram. Facebook business page connectivity with Instagram makes it easier to post Instagram images on Facebook and connect with Facebook audience as well.

Connect With People Through Images

With Instagram, you can visualize a world that is more connected through images and videos. You can find your audience to create a following that likes and puts interesting comments on your posted images to increase brand awareness. Audiences look for exclusive and interesting images and expect more personal experience with brands they follow. You can share genuine visual content and showcase behind the scenes to create brand awareness.

Instagram gives you the ideal chance to show the personal side of your business and tell a story about your brand to your customers. Instagram is not all about how to sell your product, it is about how to connect more audience with your brand. This enables you to establish a direct connection with your customers, give them a personal touch to humanize your business and ensure their loyalty in the long run.

Along with this, by making an effective use of Instagram, you can ensure that your marketing efforts are guided in a proper direction. You will be able to find more customers, focus on their tastes and preferences and ultimately contribute to overall success of your business.

Categories : Social Media Marketing

Tags : business leads with instagram, free instagram training, instagram, instagram contests, instagram direct message, instagram effects, instagram explore, instagram free training, instagram help, instagram instagram, instagram leads, instagram likes free, instagram marketing, instagram quotes, instagram training, instagram tutorial, instagram unfollow, learn instagram

Archive for instagram marketing

Tips to increase brand visibility with Instagram ads

Instagram Photo Contests??

New Business Leads With Instagram

Here you will see how you can use other social media with Instagram:

Instagram Marketing is Communication

Instagram Adds to Mobile Marketing Strategies

<img class="alignleft size-full wp-image-1518" src="https://i1.wp.com/www.crconlinemedia.com/wp-content/uploads/2014/11/How-to-use-Instagram-video.-300x200.png?resize=300%2C200" alt="How-to-use-Instagram-video.-300x200" width="300" height="200" data-recalc-dims="1" />Instagram is All About Images

There are so many reasons to capture a video via Instagram:

Creating a Instagram Community is Key

Generating New Business Leads with Instagram Can Happen Quickly

Connect With People Through Images

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