Do YOU Know the Marketing Keys?

The Marketing Keys to Success Key 1 – Do Your Research In marketing, hard data is everything. You can’t base your marketing on your gut feelings or assumptions you have about your market. These assumptions may not be accurate and, in fact, they could…

Strategy vs. Tactics in Marketing

Have you developed a suite of marketing tactics or have you developed a strategic marketing plan? Many, many business owners have strung together a bunch of marketing tactics.  They think it is strategic but they don’t fit together well and they don’t work strategically….