Archive for business strategy

How to Build a Productive Relationship with Your Prospect List

By Donna Price, Marketing Strategist & Business Consultant on August 19, 2019 No Comments

How to Build a Productive Relationship with Your Prospect List

For all businesses- small, medium or large scale, developing a healthy and mutually satisfying relationship with their prospect list holds a great deal of relevance. It should be given apt importance because the success of a business depends to a large extent on this.

Lets have a look at some very important points that cannot be overlooked in order to build a long relationship with your prospect list-

1. Communicate frequently-

Your prospect list should always get the required attention and never feel neglected. The best way to enhance their faith is to be in constant touch with them, so as to get their attention and remain fresh in their mind. Never let your image slip out from their mind.

2. Being personal-

Being personal implies giving them a touch of “belongingness”. This means that you need to make them feel connected to your product. Add some data about how the product can benefit them in their personal and social life, and arouse the feeling of trust in your list.

3. Cater to their requirements-

For enhancing relations with your list, most important point is that needs and requirements of your list should be given the topmost priority. Make suitable plans and policies so as to provide them with their potent and immediate requirements. Remember, customer is and always will be the king.

4. Focus on interactive communication-

Best way to build a solid relationship with your prospect list is to have a two-way communication with them. On many occasions, people get sick and tired of receiving monotonous e-mails. So, make efforts to enhance their value by inducing new and creative ideas, and increasing their appeal in the eyes of viewers.

5. Remain informative and educational-

Keep in mind the simple fact that your e-mails need to focus on the main topic only. Being educational implies you need to provide some information of genuine worth to them. Also, it should help them in case they want to share it with their peers and colleagues.

6. Reward loyalty-

Another effective way of enhancing relationship is to reward the most loyal people in your prospect list. Keep a track of them and allow them to get benefits for being true to you. Giving them little gifts can infuse their interest level, and foster a long time commitment with your brand.

7. Avoid excessive criticism-

Keep in mind the simple fact that mistakes are committed by humans only. In case you find some people are becoming a barrier in your way, don’t go for excessive criticism. Remember, a person lost can be a big loss in the years to come.

So, keep in mind that building healthy relationships will help you to go a long way, and will surely become the stepping stone to your success.

Pick up my new email marketing for profits toolkit!!

Four Reports!

Build Your List Fast
Email Copy Writing Best Practices
Nurturing Your Email List
Tracking and Optimizing Emails

Four Worksheets!

50 Subject Line Starters
Email Promotional Planner
List Building Worksheet
Email Copy Writing Worksheet

12 Email Templates!

Ask Questions Email Templates
Free Download Email Templates
Event Announcement Email Templates
New Content Announcement Email Templates

Categories : List Building

Tags : business consultant, business growth, business strategy, list building, marketing strategy, new jersey business coach, prospect list, strategic marketing

The Power of Sharing Your Vision

By Donna Price, Marketing Strategist & Business Consultant on December 23, 2018 No Comments

As a business owner sharing your vision is a powerful step in building your team and building your business. As a business owner and business coach, I find vision a significant key to business success. Staff needs to know what the vision is and what their role in that vision is. Have you shared your company vision?

Having a strong, clear vision of your business and where you are going is an essential component of building that business. It goes beyond the daydream of success and deep into what that business will look like. How you as the owner visualize it. Am I talking about using visualization? Well certainly that can’t hurt and can even help you in manifesting what you want. But more importantly I am talking about having a clear vision, written down of where you want to go. Your vision statement becomes your road-map. It guides you on your journey. A clear vision helps you to make good decisions for your business. Often there are tempting distractions that get us off course. We decide to add a new product line or create a new service, and down the road we find that it doesn’t feel like the right fit. When we look back at our vision, there it is clear as day. The new service or product wasn’t a part of the vision. That’s why it didn’t fit or wasn’t successful. It didn’t fit into the company mission, vision and values.

Sure, we want to be creating new services, new products, new opportunities for business growth, but we want to stay on our path. If the new service takes us too far off the path then it might not be the right choice and as the owner it’s your role to evaluate that.

Do you have a compelling vision? When you write a compelling vision statement it inspires and motivates. It has the detail you need to move forward.

Business owners that have been working with me will tell you that I keep coming back to this with them and in my own business. What is the vision? What does the company look like? What are the services, the clients, the products? What growth has the company experienced? What does it feel like, sound like? Writing a detailed vision that includes all of the emotion helps you to develop a clearer plan. I recommend writing your vision statement in as much detail as possible. Write it in the present tense, as if it is happening now. Include the details of who, what, where, when, how… And the emotional details – the feelings you have living that vision, the feelings of the clients/customers/staff, what it looks like, sounds like, and smells like.

Once you’ve created a written vision story, and then make a picture, hang it on your wall where you can see it. Read your vision regularly, every day if you can. Share the vision story and picture with your staff, your colleagues. Letting people know what the vision is gives them the opportunity to help you achieve the vision.

Sharing your vision, ultimately empowers your staff and helps you to continue build your business.

I have witnessed the power of sharing your vision, both personally and in companies. When I have shared my vision, I have ultimately connected with the resources I needed. They can become your partners in making it happen.

Categories : Business Building Strategies, Business Development

Tags : business help, business strategy, business vision, Vision

Assessing Your Business as Part of Vision

By Donna Price, Marketing Strategist & Business Consultant on November 19, 2018 No Comments

Where are you at?
Where are you going?

Two BIG questions.

Have you taken the time to do this yet, this year??

It is important to always be evaluating your business and how it is doing. This is where you can learn and grow.

If you decide to just go forward without evaluation, then you are missing critical information and opportunity.

This annual (minimally) evaluation, helps you to refocus, re-inspire, reactivate your business goals.

You can use our business and marketing assessment to do this if that is a good fit.

But if not, there are some basic questions to ask yourself.

What is going well?
What is not quite right yet?
What would make it right?
How can you move this forward?
What can you learn from what you have accomplished and have not accomplished this past year?

Creating a powerful vision, is what draws you into the future, but it is also a valuable business tool that you can share with your customers and potential customers. Your vision, can be an “attractor factor for your business. When people align with your vision and see its value, are excited by it, then you become more attractive to them.

My book, Launching Your Dreams talks about vision as does Bizology.Biz. So, you can see it is foundational to what I believe. Take some time to dream, envision and then put together your strategic plan.

Vision comes before strategy.

Strategic planning without a clear strategy is filled with goals that aren’t leading you in the right direction. Your strategies need to point you to the future and your vision.

It is a big mistake that many people make. They create strategy without vision.

When you have taken the time to create a powerful vision, share that vision, then you can create your strategies and they will be easier to implement. Vision leads you, strategy gets you there.

EnVision is my annual webinar that guides you step by step through this process.

Evaluation comes before you can create your plan for the year. Take the time to evaluate your year and what you accomplished.

Categories : Business Development

Tags : business strategy, business vision, Strategic Planning

Top Five Strategies for Business Growth

By Donna Price, Marketing Strategist & Business Consultant on October 18, 2017 No Comments

Top 5 Money-Making Action Tasks for Business Growth

Inaction is the death of any business. Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant. Identifying business growth strategies and tactics is critical. Clients will disappear, your sales funnel will be empty, and your revenue will dip to zero in a heartbeat.

Let’s avoid this scenario! Here are five action tasks that will lead to increased income and business growth.

Email Your Customers Regularly.

Contrary to popular belief, email marketing is NOT dead. Email is the easiest way to stay in touch with customers and prospects to let them know about your new offerings or to recommend an affiliate product which pays you a commission.

Focus on Customer Service.

You will never please everyone but you may as well try your best. Inevitably customers will contact you with questions or refund requests so be prepared to answer these requests in a timely manner. Stick to your rules about refunds but never disregard or disrespect a customer. Negative online reviews are easier to find than positive ones.

Raise Your Rates.

When was your last rate increase? Are your prices competitive with the current market of coaches of your caliber? Can your ideal client still afford your new rates? Be confident that your expertise is worth that new rate and break the new carefully to your current clientele so they don’t jump ship.

Repackage Your Offerings.

Don’t reinvent the wheel. Simply take your older content – books, programs, blog posts, etc. – and create new bundles or create an entirely new product. The information or products should obviously be related in topic to appeal to the most people and be sure to price it accordingly.

Create a New Offering for Old Clients.

People buy from those they know, like, and trust, so open up that old client list and create an exclusive offer just for them. Make the offer sexy, exclusive, and time-sensitive to get quick action results.

How Do I Know What to Offer?

This is an age-old question of many coaches and business owners and it boils down to knowing your target audience. How do they want their information presented? What are the hot topics in their industry? What struggles do they have every day? The simplest way to know what they want is to simply ask them.

Another reason coaches don’t know what to offer is because they don’t have a plan, either for their business or who they want to help. Writing a business plan with action steps is imperative for business growth and I’m presenting a very in-depth workshop on this very topic.

“MAPSS – Marketing Action Planning for Strategic Success guides participants through the process of building a highly usable and effective marketing action plan with four modules filled with actionable steps anyone can implement. At the end of the modules you will have a completed 12-month calendar with all your programs, content, and promotions listed along with the action steps necessary to produce it all. If you want to leverage your business to the next level, follow this link MAPSS

Categories : Business Development

Tags : business growth, business strategy, increase your business, marketing plan, money making tactics

Do YOU Have a Marketing Plan OR Are You JUST Winging It?

By Donna Price, Marketing Strategist & Business Consultant on September 14, 2017 No Comments

Are You Winging it? OR Do you have a solid marketing plan?

Do you have a solid business plan? Marketing plan? Strategic plan? Or are you winging it and hoping?

Creating a plan and sticking to it can improve your results. A plan becomes your blueprint for success. We most often see small businesses winging it, because business development is not their knowledge base. They are wonderful at their craft, but creating a plan and living that plan is not in their ‘wheel-house’.

Developing solid strategies and tracking those strategies gives you the real world information that you need to move your business forward in a predictable and reliable way.

This is especially true for your marketing. You need to have a Marketing Plan….

Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves or outsource in an affordable way. To do this effectively, either way it should be part of YOUR plan and not just a hope.

This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but in the end, the benefits to having a plan are worth the effort that you have put into it.

Here are a few questions to get you started.

Who Is Your Target Market?

If you’re already selling, take a look at your existing customers. Who are they? What do they like about your company’s products? Try to recall any positive feedback you’ve gotten from them. Naturally, if your brand resonates with these individuals, it will resonate with others like them.

It sounds simple but so many business owners tell us that EVERYONE is their ideal customer or ANYONE is their ideal. Defining your true customers is an exercise that is worth your time. It directly IMPACTS your marketing strategies and tactics.

If you don’t already have customers, defining your target market may take a bit more work. Look at companies that offer similar products to yours. Who is buying from them? Who could benefit from your products? Try doing some market research to glean some idea of who your target market is.d

What Makes Your Products or Services Unique? Why You? How Do You Stand Out?

There are bound to be other companies out there selling goods or services similar to yours. So, what makes yours different? Why would someone buy from you and not another company? Think about it for yourself, why do you buy from one company instead of another? Is it the product or the customer service, the location? There is always something that causes the person to hit that BUY button.

If the unique qualities of your products don’t come to mind immediately, some work needs to be done. Do some soul searching and look for the strengths of your products. Write down everything that you love about your product/service. Include what you have heard from your customers.

If, in the end, you find that your product unfortunately resembles basically everything else on the market, how can you differentiate it to make it unique?

What Do You Want Your Marketing to Achieve?

Every business takes for granted that it needs to market, but why? The ‘why’ is critical. You need to identify exactly what you hope to achieve through your marketing because this will guide all of your efforts and help you choose which tactics are most appropriate.

Are you trying to build your email list?
Do you want buyers directly on your website?
Is your marketing for new leads?
WHAT is a critical question.

Once you know who your target market is, what’s unique about your product or service, and what you want to get out of your marketing efforts, you’re ready to get started with your marketing plan.

Winging it in business is most often not a good strategy. Spending money on marketing with HOPE that it will work is a waste of money. If you are like most small businesses you do not have money to waste.

Learn more about creating your marketing plan with our new report….3 Keys to Marketing Success

How to guarantee that all your marketing is focused in the right direction….and you’re NOT wasting valuable time
What 4 things every marketing professional thinks about BEFORE doing anything
The most important part of any marketing efforts, no matter how big or small your company is
The action steps you can take RIGHT NOW to make your marketing pay off

Check it out here: CompassRoseConsulting.com/3Keys

Categories : Business Growth, Marketing, Marketing Plan

Tags : 3 keys to marketing, business marketing, business strategy, marketing plan, small business marketing

Transforming Business Results

By Donna Price, Marketing Strategist & Business Consultant on June 9, 2017 No Comments

Changing Your Business Results

Many business owners that I have worked with and be in touch with have been challenged to truly transform their business results and produce the growth that they truly want and perhaps need. It is not uncommon — in fact many businesses fail as a result.

I started my business in 2003. I came out of the non profit world and had spent most of my career working with people on achieving their goals. Since the age of 14 I worked with people with disabilities and their families, primarily in group homes. But, I also worked in sheltered workshops, employment programs…etc.

As a staff member, I was always envious of the group that gathered to support an individual in their life plan and goals. it just seemed incredible to have a group of people sitting together brainstorming how to achieve the goals that the individual was setting. I always wondered what would that be like!?!

Well, here we are and mastermind groups and coaching groups are common and highly successful for their members. They can transform your results.

When I first started my company, I connected with Best Year Yet™, a strategic planning process. It was an incredible fit for me and my company and I became a provider of Best Year Yet™.

With Best Year Yet™ — you can create a strategic plan that is highly effective, powerful and alive. Well, let’s be honest. It only works if YOU make it work. But doing that is easy. I use Best Year Yet™ in my company, and with most of my clients.

This summer — I am offering a Best Year Yet™ planning workshop so that you can create YOUR plan and transform YOUR business results.

It is here in Northern New Jersey and is a full day. CLICK HERE FOR FULL DETAILS
(I will offer via online workshop if there is interest.)

What I love about groups coming together to create their strategic plan is that they learn from and benefit from others in the group. The power of that collaboration and inspiration is incredible. There is no way to really measure the true value of it.

One of the biggest challenges in achieving your vision and goals — is two fold:

<mindset and implementation>

I see people almost daily — that are getting in their own way. Best Year Yet helps to change this mindset. It is the most challenging part of the workshop.
I love this part! Why?? Well, it is transformative. When an individual figures out WHY they aren’t getting the results they WANT and NEED,
then you are able to shift your mindset and step out of your own way. It is almost magical sometimes!!

The other challenge is implementation!!

Many, many people set goals and then FAIL to implement.

Again, creating a plan is not enough. BUT having an way to implement that plan, is crucial. Best Year Yet™ helps people to do just that. When you work your plan consistently, then you truly can transform your business results.

The combination is powerful.

I have a couple of articles on my site about strategic planning.

http://compassroseconsulting.com/category/strategic-planning

If you have any interest in coming to the summer planning session — join us:

Let me know what you are doing for strategic planning and your goal tracking.

Categories : Business Growth

Tags : business results, business strategic planning, business strategy, goal setting for business, how to set business goals, improve business results, simple strategic planning, Strategic Planning

Lessons Learned or NOT?

By Donna Price, Marketing Strategist & Business Consultant on March 31, 2017 No Comments

Do you ever have something happen and think, damn, I thought I had learned that lesson??

Well, it just happened.

I wrote a great article. The computer, coughed and the article (unsaved) was gone!!

I searched for it. Not recovered.

My mind, well, the article is there, but not nearly as good as the first.

I’ve learned this lesson before. Actually, several times. I know that as soon as I create a document, I need to save it. I also know, I should look at every document that is in the recovered documents folder before I delete them.
Well, there you go. Gone.

Have you learned this lesson? I know I have. But somehow the old habit remains. I continue to create documents and write without saving. I teach this lesson to my kids. Because it has happened to them with homework.

SAVE. That is the lesson! LEARN once and practice the learning.

What lessons have you learned? What makes the lesson stick? what gets in the way of learning it for good?

Categories : Business, Performance Improvement System

Tags : business strategy, how to, lessons learned, make it happen

Joy The Movie: Lessons To Be Learned

By Donna Price, Marketing Strategist & Business Consultant on January 22, 2016 No Comments

Being the CEO — Is The Lesson I Saw.

Did you see the movie Joy?

I saw last week with my kids. This isn’t really a review of the movie — we loved it!

But more along the lines of what I learned from the movie, as an entrepreneur, as a business coach and consultant.

I always look at events as opportunities for learning.

This was no different.

I have lessons that I have learned from biking across the country, or rock climbing on Outward Bound or adopting children…They all have taught me lessons that I carry with me every day. I saw a powerful lesson that Joy learned in the movie. And what a great opportunity to learn as well.

For me, the turning point for Joy was the moment that she became the CEO. She took charge. She stopped just doing what other people told her to do and she took charge of her business and ultimately her success. She learned what she needed to, to be the CEO.

Many small business owners, just like Joy, didn’t start off in business with CEO experience. Some did, but most didn’t. In fact, most don’t even have management experience.

But that is really okay. You can make it and you can make it BIG, just like she did.

Its not just a fantasy. Although at times it can feel that way. It is a real opportunity that you have created to build your empire.

Joy never imagined the level of success she has achieved. She started off solving a problem….you need to understand the problem that you solve.

She figured out how to get started and then after she was “ALL IN” she had to grow into her CEO hat FAST.

Wearing the CEO hat is the point where you DECIDE that you are going to make it and you are going to do what you need to do to do that.

You take charge — even of the consultants or advisers that you are working with. Learn what you need to about YOUR business to ask the right questions, give the right directions, and drive your success.

What lessons have you gleaned from your life? Or from a movie? Leave your comments and let’s share the wisdom!

Categories : Business Development

Tags : business lessons, business strategy, Joy, marketing minute

Bizology.Biz Business Help System

By Donna Price, Marketing Strategist & Business Consultant on November 7, 2011 No Comments

www.bizology.biz . Bizology.Biz is a step by step business development, business help system for building success. Developed by Business Success Coach, Donna Price, Bizology.Biz teaches business owners how to master the four pillars of business success.

Categories : Business Building Strategies

Tags : business, business development, business help, business marketing, business strategy, business success coach, marketing plan, Strategic Planning

Business Help: The Four PIllars of Success

By Donna Price, Marketing Strategist & Business Consultant on April 10, 2011 No Comments

www.bizology.biz Bizology.Biz offers a great business development report: “The Four Pillars of Business Success” www.resourcesforentrepreneurs.com

Categories : Business Building Strategies

Tags : business help, business marketing, business strategy, Success

Archive for business strategy

1. Communicate frequently-

2. Being personal-

3. Cater to their requirements-

4. Focus on interactive communication-

5. Remain informative and educational-

6. Reward loyalty-

7. Avoid excessive criticism-

Four Reports!

Four Worksheets!

12 Email Templates!

Vision comes before strategy.

Email Your Customers Regularly.

Focus on Customer Service.

Raise Your Rates.

Repackage Your Offerings.

Create a New Offering for Old Clients.

How Do I Know What to Offer?

Are You Winging it? OR Do you have a solid marketing plan?

This is especially true for your marketing. You need to have a Marketing Plan….

Who Is Your Target Market?

What Makes Your Products or Services Unique? Why You? How Do You Stand Out?

What Do You Want Your Marketing to Achieve?

Winging it in business is most often not a good strategy. Spending money on marketing with HOPE that it will work is a waste of money. If you are like most small businesses you do not have money to waste.

Check it out here: CompassRoseConsulting.com/3Keys

This summer — I am offering a Best Year Yet™ planning workshop so that you can create YOUR plan and transform YOUR business results.

One of the biggest challenges in achieving your vision and goals — is two fold:

<mindset and implementation>

The other challenge is implementation!!

What lessons have you learned? What makes the lesson stick? what gets in the way of learning it for good?

Being the CEO — Is The Lesson I Saw.

Did you see the movie Joy?

She figured out how to get started and then after she was “ALL IN” she had to grow into her CEO hat FAST.

Download YOUR Copy!!

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