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Archive for Business Strategies

Building Your Lead Generation System

By Donna Price, Marketing Strategist & Business Consultant on October 8, 2015 No Comments

Having a Lead Generation System is KEY To Your Business Success.
lead generation system

Many small business owners fail to create a lead generation system that includes a lead capture system. Generating new business leads and then not capturing the leads info fails to be a system.

Whether you are doing newspaper ads, radio ads, or online marketing you still need a call to action that leads to your website that is a lead capture system.  The easiest way to do this is to have a call to action that has a compelling offer.  Typically that compelling offer is a free offer.  A report or white paper or tip sheet or video series are all ways that you can encourage visitors to opt-in.  The key is having something of real value that your prospect wants.

Once you have the prospects contact info — name and email, minimally, you can continue marketing to the prospect. This is your opportunity to continue to build your relationship and rapport with the prospect.

That marketing continues to guide the prospect in the buying journey.

Buyers want to do business with people that they know like and trust.  This is relationship building.

The relationship is you and your prospect.

Build it carefully.

Your lead system can bring new customers to your business that are eager to do business with you, because you have provided value, value, value.

Content is your pre-seller.  Craft your content or information to give your prospect and customer information that helps to solve their problem and keeps them coming back to you to work with.

Blogging and email marketing are two of the best ways to deliver content to your prospect.  These can also be syndicated to your social networks such as Facebook, Twitter, LinkedIn, etc.  The syndication brings in new traffic to your site, where people can see your call to action.

This is what becomes part of your system.

IF you just drive traffic without the system in place to capture the traffic into your system, then you are missing key leads, that are visiting and bouncing off of your site without a way to continue building the relationship.

Be sure to pick up my strategic marketing video training here:

Learn one of my most powerful marketing strategies with this 3 part video series:





Categories : Marketing Strategies
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DIY, Coaching or Full Outsource?

By Donna Price, Marketing Strategist & Business Consultant on April 30, 2013 No Comments

Not Sure What To Do?

Business Success Coach

Business Success Coach, Donna Price

Are you a pure DIYer (do it yourselfer)?  Or do you outsource?  Have you had a coach and not made any changes in your success?  These are each great questions as you evaluate HOW to build your success and create

The post DIY, Coaching or Full Outsource? appeared first on Bizology.Biz.

Categories : Business Development
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Creating Solid Strategies of Residual Income

By Donna Price, Marketing Strategist & Business Consultant on March 15, 2013 No Comments

Creating Residual Streams of Revenue:

RWhat is residual income?  It is income that comes into your business each month after you have made the sale or entered into a customer partnership.  You have done the work in the beginning and then because the product is a consumable product, the customer

The post Creating Solid Strategies of Residual Income appeared first on Bizology.Biz.

Categories : Small Business Marketing Resources
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BizologyBuzz Newsletter

By Donna Price, Marketing Strategist & Business Consultant on October 13, 2011 No Comments

Where Have I Been? BizologyBuzz Newsletter Readers Wonder…

Well, the short answer is right here!!  The long answer is that the over the summer my hosting company deleted my account and ALL of my internet real estate with it.  15 websites in all.  And, my email list of over 10,000.  After several weeks of trying to reach them and work with them I secured a ONE year old back up of my business.  Fortunately, for my main sites I had more recent backups and was able to restore sites and rebuild others.

You will see that all of these sites are back up and running!

A few others are up but they are behind where they were. So I will keep them to myself right now…
In rebuilding a business it gives you an opportunity to reassess where you are at and WHAT you REALLY want to be doing.  Two great things have come out of that. Actually more, but two for right now.
One has been the launch of www.CompassRoseCycling.com.  I am a passionate cyclist, having biked across the country several years ago.  I love the open road and this year spent many summer days cycling with my two girls (7 and 9 years old)  We ride a tandem bike and attach a third wheel to it so all three of us can ride. It is a 100% workout.  Compass Rose Cycling has two programs right now to get adults “back on the road again”.  One for women and the other co-ed.  They are starting off slow but I am sure that in the spring they will both be rolling!
The second thing to come out of a tough month over the summer was the development of a unique business building group called the Collaborative Marketing Network.  It has its first information meeting on the 25th of October.  For many of you it is too far to work for you, but for others, I recommend taking a look at it.  www.CollaborativeMarketingNetwork.com
Once it is up and running I might develop an online version that is more global in nature.
So, while you might not have had a business crash as I did, I recommend taking a look at what you are doing, reassessing what your passion is and what is important and make changes based on your reflection.
I learned MANY lessons through this as well!
1.  Back up your own stuff.  EVEN if your hosting company says they do weekly and monthly backups they are not necessarily available to you.
2.  Be sure to check out the vendors that you work with and have good relationships with them.
3.  Take time to reflect on your business and your ventures regularly and make sure they are in alignment with you and your vision and goals.
The last thing I want to let you know is that I am moving this email list.  I can no longer host it myself and manage it in this way.  I have set up a new list service with a provider called MailChimp.  But what is really important for you to do is to sign up for that list.  You can do that at:
www.ResourcesforEntrepreneurs.com — that is my small business list.  Focused on business development topics.
IF, you are a business leader that wants more leadership development — then we have the Real World Leadership site filled with tips, strategies, videos and more.  Pick up our free leadership report there and you will hear about upcoming events, receive periodic reports and articles:  www.RealWorldLeadershipInstitute.com
I will send out a couple of additional reminders about the move!!
All the best,
Donna
Donna Price
Compass Rose Consulting, LLC
Newton, NJ
973-500-8094
Take action today to grow your business.  One step at a time that is consistent will change your business success.
Categories : Social Media Marketing
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BizologyBuzz Radio: Guerrilla Marketing Girl — Pattie Simone

By Donna Price, Marketing Strategist & Business Consultant on October 4, 2011 No Comments

BizologyBuzz Radio

Inside Tips from a Guerrilla Girl: 

How to Work Thrifty On- and Offline Channels to Market Yourself, Books, Business, Products or Services with Pattie Simone.

Pattie Simone is a Viral Activist, Vlogger and Small Business Expert & Advocate. She started her first company (an upscale mini-department store) in 1988 and is currently founder of WomenCentric.net – a global online directory & self-promotion source for professional women, including experts, entrepreneurs, authors, activists, artists, academics and speakers. Pattie has appeared on MSNBC, ABC and FOX 5 TV and her practical articles & video interviews have been published in Entrepreneur Media, e-junkie.com, WSJ.com, The Hudson Valley Business Journal, NewJerseyNewsroom.com, etc. Pattie has also been quoted on The Wall Street Journal Report on WCBS Newsradio, MORE Magazine, The Hudson Valley Business Journal, the Rockland Journal News, The Bergen Record, etc.

Pattie’s frank behavioral insight and dot-connecting capabilities have invigorated new media campaigns and sales for numerous small to mid-sized companies. As a speaker, her keynotes and workshops have informed and inspired diverse audiences in America and abroad. Follow her @PattieSimone; see Pattie’s business event and news videos on FlipReport, ExpertsnAuthors and WomenCentric. To invigorate your sales channels call 845-362-7880

October 4th, 2011 at: 12 NOON EST

We will delve into the Guerrilla Marketing Techniques that can work both online and offline for your business, your book, yourself.  Join the conversation.

Callers are welcome to join the conversation during the show by calling (718) 664-6194 The live, Internet talk radio show will stream from the host page at:  http://www.blogtalkradio.com/bizologybuzz

Categories : Business Building Strategies, Marketing
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95 Million Users

By Donna Price, Marketing Strategist & Business Consultant on May 5, 2011 No Comments

LinkedIn has 95 Million Registered Users.

I remember when they first started out and we were jumping in early on.  There were a few thousand.  It has grown in its services and usefulness along with the growth in registered users.  What I hear all the time from folks is — “oh, I keep getting invitations from LinkedIn but I don’t know what to do with them!

LinkedIn is definitely different from Twitter and Facebook and the many other social networks out there. As a business owner, I see it as an essential component of my online presence.  It is a wonderful resource for connecting to other business owners and professionals.

I build a network on LinkedIn and then work to build relationships just like with every other networking venture.  It’s all about relationships, credibility, expertise and service.

I will be sharing with folks tomorrow some of the essentials in building a credible and worthwhile LinkedIn presence.

www.bizology-linkedin.eventbrite.com

Or click on the Calendar Link to the RIGHT

 

 

 

 

Categories : Business Development, Event, Marketing
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Generating New Leads: Creating a Reliable System

By Donna Price, Marketing Strategist & Business Consultant on October 20, 2010 No Comments

Lead Generation is a Key to Building a Thriving Business

Entrepreneurs need new leads coming into their business regularly.  Leads or prospects are what turn into customers.  Customers, of course, are the life blood of business.  But what many business have not mastered is the art of creating a reliable system of generating new leads.

There are many lead generation strategies that can be used.  The first step is to systematize your approach.  By creating a system you can track your results more easily.

 

First, identify the Lead Generation approaches you will use:

  1. Networking (List the groups that you network with)
  2. Speaking
  3. Tele-Seminars/Webinars
  4. Social Media:
    1. Facebook
    2. LinkedIn
    3. FastPitch Networking
    4. E-Cademy
    5. MySpace
    6. Twitter
    7. Merchant Circle
    8. Niche Specific Groups/Forums
  5. Forums
  6. Local Government Records
  7. Writing Articles
  8. Natural Networking through your personal contacts, church, clubs or other organizations, where does natural networking happen for you.
  9. Trade Shows
  10. Website
  11. Email Marketing
  12. Referrals/Word of Mouth
  13. Internet Advertising
  14. Cold Calling
  15. List Buying
  16. Coffee Meetings
  17. Joint Venture or Affiliate Referrals
  18. Advertising (Print, Radio, Television, Cable TV, Info-mercials)

 

Second create your process for the approach or strategies that you select.  Write out the process so that you can follow each and every time.

Implement each step of the process and track each new lead and contact.

Develop a strategy for what happens with a lead once you have the lead.  What are the follow up steps that you follow?  Document at what point a lead becomes a customer.  Does the process happen predictably?  Evaluate your process and make determinations about what is and is not working.  Make necessary revisions to the process to maximize your results.

When you have a predictable process for generating new leads and converting those leads into clients or customers, THEN, you have a business that you can grow at a rate that you desire.  In essence you can turn the water on and off, or up and down.

You don’t want a pipeline that is overflowing and unmanageable.  That is a waste of time and money. Save the money and the time for when you need the new leads and your business can handle them.

Systematizing your operations gives you a stronger foundation for growth.  When the systems are in place and working well, then you are able to add staff, train staff easily or outsource tasks.  When everything is stored in the head of the owner it makes it very difficult to grow the business in the way that you desire.

Creating a System for Generating Leads

Entrepreneurs need new leads coming into their business regularly.  Leads or prospects are what turn into customers.  Customers, of course, are the life blood of business.  But what many business have not mastered is the art of creating a reliable system of generating new leads.

There are many lead generation strategies that can be used.  The first step is to systematize your approach.  By creating a system you can track your results more easily.

First, identify the approaches you will use:

  1. Networking (List the groups that you network with)
  2. Speaking
  3. Tele-Seminars/Webinars
  4. Social Media:
    1. Facebook
    2. LinkedIn
    3. FastPitch Networking
    4. E-Cademy
    5. MySpace
    6. Twitter
    7. Merchant Circle
    8. Niche Specific Groups/Forums
  5. Forums
  6. Local Government Records
  7. Writing Articles
  8. Natural Networking through your personal contacts, church, clubs or other organizations, where does natural networking happen for you.
  9. Trade Shows
  10. Website
  11. Email Marketing
  12. Referrals/Word of Mouth
  13. Internet Advertising
  14. Cold Calling
  15. List Buying
  16. Coffee Meetings
  17. Joint Venture or Affiliate Referrals
  18. Advertising (Print, Radio, Television, Cable TV, Info-mercials)

Second create your process for the approach or strategies that you select.  Write out the process so that you can follow each and every time.

Implement each step of the process and track each new lead and contact.

Develop a strategy for what happens with a lead once you have the lead.  What are the follow up steps that you follow?  Document at what point a lead becomes a customer.  Does the process happen predictably?  Evaluate your process and make determinations about what is and is not working.  Make necessary revisions to the process to maximize your results.

When you have a predictable process for generating new leads and converting those leads into clients or customers, THEN, you have a business that you can grow at a

Creating a System for Generating Leads

 

Entrepreneurs need new leads coming into their business regularly.  Leads or prospects are what turn into customers.  Customers, of course, are the life blood of business.  But what many business have not mastered is the art of creating a reliable system of generating new leads.

 

There are many lead generation strategies that can be used.  The first step is to systematize your approach.  By creating a system you can track your results more easily.

 

First, identify the approaches you will use:

  1. Networking (List the groups that you network with)
  2. Speaking
  3. Tele-Seminars/Webinars
  4. Social Media:
    1. Facebook
    2. LinkedIn
    3. FastPitch Networking
    4. E-Cademy
    5. MySpace
    6. Twitter
    7. Merchant Circle
    8. Niche Specific Groups/Forums
  5. Forums
  6. Local Government Records
  7. Writing Articles
  8. Natural Networking through your personal contacts, church, clubs or other organizations, where does natural networking happen for you.
  9. Trade Shows
  10. Website
  11. Email Marketing
  12. Referrals/Word of Mouth
  13. Internet Advertising
  14. Cold Calling
  15. List Buying
  16. Coffee Meetings
  17. Joint Venture or Affiliate Referrals
  18. Advertising (Print, Radio, Television, Cable TV, Info-mercials)

 

Second create your process for the approach or strategies that you select.  Write out the process so that you can follow each and every time.

 

Implement each step of the process and track each new lead and contact.

 

Develop a strategy for what happens with a lead once you have the lead.  What are the follow up steps that you follow?  Document at what point a lead becomes a customer.  Does the process happen predictably?  Evaluate your process and make determinations about what is and is not working.  Make necessary revisions to the process to maximize your results.

 

When you have a predictable process for generating new leads and converting those leads into clients or customers, THEN, you have a business that you can grow at a rate that you desire.  In essence you can turn the water on and off, or up and down.

 

You don’t want a pipeline that is overflowing and unmanageable.  That is a waste of time and money. Save the money and the time for when you need the new leads and your business can handle them.

 

Systematizing your operations gives you a stronger foundation for growth.  When the systems are in place and working well, then you are able to add staff, train staff easily or outsource tasks.  When everything is stored in the head of the owner it makes it very difficult to grow the business in the way that you desire.

 

 

 

rate that you desire.  In essence you can turn the water on and off, or up and down.

You don’t want a pipeline that is overflowing and unmanageable.  That is a waste of time and money. Save the money and the time for when you need the new leads and your business can handle them.

Systematizing your operations gives you a stronger foundation for growth.  When the systems are in place and working well, then you are able to add staff, train staff easily or outsource tasks.  When everything is stored in the head of the owner it makes it very difficult to grow the business in the way that you desire.

Categories : Business Building Strategies, Business Development, Lead Generation, List Building
Tags : , , , , , ,

Internet Marketing for Everday Entrepreneurs

By Donna Price, Marketing Strategist & Business Consultant on September 24, 2010 No Comments

Internet Marketing is an essential part of business for every entrepreneur.  It keeps your business open 24/7, and that is a good thing.  But many entrepreneurs fail to see the how in Internet marketing for their own business. They are stuck in their existing paradigm and haven’t made the shift to see how their business fits into the Internet.  I mean beyond just a website.  That’s just a piece of Internet real estate, and much of the real estate on the Internet is not worth much.  But when you move into the new paradigm of bringing your business onto the Internet, then your online real estate has more value.

 

Web Presence Assessment:

Take a minute and assess your current web presence?  What does it look like right now?

  • Website
  • Sign-up Form on website
  • Free Gift
  • Use Auto-Responder
  • Write regularly on blog
  • Social Networking Profiles:
    • LinkedIn
    • Facebook
    • Facebook Fan Page
    • Twitter
    • MySpace
    • Merchant Circle
    • FastPitchNetwork
    • Ecademy
    • Ryze
    • and the list goes on….
  • Article Marketing Strategy in place
  • Press Release Strategy in place
  • List building system
  • Follow up system

Building an effective marketing strategy both on and off line is essential.  Even if you are a street based retailer or service provider — you have to have an online strategy.

Each of these and many more things are taught in Bizology.Biz — the business building system.

Categories : Business Development
Tags : , ,

Is Your Mind Still Getting In Your Way?

By Donna Price, Marketing Strategist & Business Consultant on September 8, 2009 No Comments

We’ve all heard the talk about positive thinking and how our own thoughts can create our reality.  And, it is hard to argue that positive thinking is in any way a bad thing.  But could your negative thoughts really be a bad thing?  Could your own mind be part of your stumbling block?

The reality is that positive thinking is an extremely powerful force. I am not talking about the law of attraction or the power of attraction. Rather, your personal power to navigate change and challenges effectively, and maintain your personal power. If you are or plan to be a business owner then you have to acknowledge that your success is dependent upon your ability to think and stay positive and embrace the challenges that come your way and learn the valuable lessons hey have to offer.  If you choose to be taken over by challenges and sink into negativity, questioning your vision and your abilities you will sink.

Keeping focused on your vision and staying open to the possibilities; are two of the keys to staying positive. Some businesses die from lack of creativity and willingness to change when necessary.  Keeping your positive outlook and evaluating the possibilities as they arise will keep your business on a positive swing. Open your mind to the possibilities that can keep your business successful and not add you to the heap of the dead and dying.

Stay Focused On Your Plan:

Look back at that original vision and plan.  Evaluate where you are right now and where you need to refocus.  Often business owners get distracted from the plan by the day to day business.  It is a perfect time to look back and see if you are still on track.  It is also an opportunity to decide if your plan needs to be revised or changed.  Staying open to the possibilities also leaves the door open to add new products or services to your offerings.  It is important to evaluate each of these in alignment with your overall business plan.  Do they fit well?

Keeping your mind out of your way is easier when you are focused on your plan and each decision you are making fits well into your business and marketing plan.

You may have decided on one course of action to get the business started. Now could be the perfect time to niche into a more defined product. Here are the advantages:

  • More targeted marketing strategies
  • Higher sales

Success has its own rewards, but only if you are willing to pursue it. When you allow yourself to dream big, the sky is the limit. You won’t grow without the attitude and vision to see beyond where you are now.

Categories : Social Media Marketing
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Take Twitter to New Levels !!!

By Donna Price, Marketing Strategist & Business Consultant on May 29, 2009 No Comments

Check this out…

Derrick VanDyke just released this amazing software
that will automatically add 1,000s of new followers
to your Twitter account… And it’s 100% FREE!

http://twitterlistbuilder.com/donnaprice

He’s also giving away a free report that shows you
how to generate clicks, leads, and sales from your
Twitter account.

This is very cool…

http://twitterlistbuilder.com/donnaprice

Regards,
Donna

Categories : Social Media Marketing
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