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Archive for business development

Weekly Focus Group

By Donna Price, Marketing Strategist & Business Consultant on November 16, 2018 No Comments

Join the Weekly Focus Group!!

Thursdays at NOON (With a kickoff on Wednesday!!)

Each week a new focus!!  Be sure to check in what our focus is this week!

One week off each month, but otherwise we are focused on business growth!

New strategies each week.

  • Marketing
  • Business Leadership
  • Book Publishing
  • Visioning
  • Strategic Planning
  • Leave each meeting with real world strategies for building your business growth!

There is a small charge each week — designed to increase each person’s commitment to be there!!

Categories : Business Building Strategies, Business Development
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Using Press Releases Effectively

By Donna Price, Marketing Strategist & Business Consultant on September 17, 2018 No Comments

Writing Press Releases Can Equal Free Publicity When Done Right!!

Press releases are one of the keys in increasing your company’s visibility in the marketplace. They can be used for many different things, and not just locally.  The benefits of using press releases is tremendous when done right.

Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media.

Here are the steps to get noticed by the media:

  1. Put together a press release for your company. The press release should be relevant to your target market and address consumer interest, not just announce your business.
  2. Compact your press release to include one hook and one angle. Choose the most attention-getting to make sure the media person you are sending it to is interested in reading it.
  3. Put your press release in professional formatting. With press releases you need a dateline, the most important information at the top, facts, figures and wrap it up with contact details including who and how. Print the press release on your letterhead.
  4. Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, and any other form of media that reaches your target market. Don’t forgot to include relevant blogs, ezines, press release submission sites and to industry professionals.

More importantly than a perfect press release is to make sure you have addressed the needs of your target market in the products/services you offer and made that clear in the press release. If you are provided people a solution to a problem, a way to avoid a problem and an opportunity to enhance their life the media and public will be interested.

If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention. Make sure you are offered newsworthy information, and then follow up with media outlets to make sure they are publicizing that information.

“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” Jay Abraham

Use Your Press Release Everywhere!

But you don’t have to stop at the press release. Now, you have a piece of content that you can repurpose.  Content Repurposing is a good use of your content and also your time. So, take your press release and use it to create a video — an info graphic — a power point presentation….. Read the full Content Repurposing article HERE

Create your local press release distribution list and then use an online press release distribution service. (not all services are the same). Once you have written your press release you need to distribute it everywhere.  Use your local media and then distribute it further out.  You can use online services to distribute nationally.  Press release citations will increase your traffic and your credibility.  Both worthwhile endeavors. It is not just about getting your picture if the free local paper. While that is fun, and your kids will be impressed, you also want it to increase your business.  The online distribution to hundreds of sites helps to accomplish this.

You can use press releases regularly.  Probably as much as weekly, but for most that is a stretch. Create a press release calendar.  There are many great ways to write a press release that will get noticed. Submitting two press releases per month can truly transform your business.

Need ideas on HOW to use PR in your business — Schedule a cup of tea with me:  MEET WITH ME!!

Categories : Marketing Strategies
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Profit Growth Strategies Webinar

By Donna Price, Marketing Strategist & Business Consultant on September 17, 2018 No Comments

Profit Strategies for Growth Webinar Replay

Creating strategies within your business for increasing profits and growing your business are critical.

In the webinar replay — I focus on the five step profit formula and key strategies within each area for increasing your results.

You need to know your numbers.
When you KNOW your numbers, then you have real power to change your numbers.

Be sure to pull out a sheet of paper to jot down your ideas and your numbers as you go through the replay.

If you want more information about the Profitability Breakthrough Mastermind — click the link below.

Join the Profitability Breakthrough Mastermind

Categories : Business Development
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Happy 15

By Donna Price, Marketing Strategist & Business Consultant on September 10, 2018 No Comments


I am still celebrating!! And it includes a BIG giveaway!!

15 years is a milestone. I know that for many, they didn’t make it this far, and for many others they did, but it was a hard journey!

I am excited to be embarking on a new year of business and business growth. My plan for the upcoming year and the next five years is incredible.

BIG things are happening.
BIG opportunities and incredible journey’s with clients.

The focus of Compass Rose Consulting is business growth — through effective marketing and business strategies. I help you put the marketing puzzle together for YOUR business — not a cookie cutter recipe but a unique plan that gets your business working better, easier and brings in new growth that results in higher revenue.

Every small business makes a difference in our families and our communities!!  We need small businesses that are thriving.

The Profitability Academy is THE resource that I use with all of my clients to give them a training portal that is filled with effective strategies. I love it because it gives clients the ideas, the strategies and the implementation guides that they need to put them into action, without spending valuable coaching time in training. BUT, it also gives clients a resource that they can use on their own and put into action without a coach.

Of course, I love coaching and I believe it is the fastest way to grow. But, it is not accessible for everyone!! So, right now for my anniversary I am giving away access to the Profitability Academy for 150 businesses!!  No strings attached! To access this opportunity use the code happy15 during checkout to save 100%.  It is the ONLY product or course that I am giving access to at this 100% discount!! Grab access today — RIGHT HERE 

Give me 24 hours to set up your membership!! And then get started.

Once you have access – I will also GIFT you a 30 minute quick start call with to review the road map that you can create inside the member’s area.

I want you to succeed! This is a great way for enhance what you are already doing. Learn new strategies and really take action. Of course, this will not do anything for you if you don’t put in the time! But if you do….. you will see incredible results.

Categories : Business Development
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Facebook Ads Can Be Your Traffic Source

By Donna Price, Marketing Strategist & Business Consultant on August 24, 2018 No Comments

Blogging itself is one of the important traffic drivers, but what if you fuel it with Facebook?  Still, there are many marketers & bloggers, who despite investing handsome amounts in content creation, find it difficult to reach their target audience.

And leaving it to luck is a big NO. “Wait and see, is a poor business strategy”. Going the extra mile is what separates the Pros from the wannabees. Just a bit of extra effort can catapult you to a whole different level of achievement.

Facebook Ads are a great way to start off to reach your target audience. They are more economical than other alternatives and offer the right amount of tweaking to get your content seen by the right target audience.

Let’s get started and see how employing Facebook ads can drive in tons of traffic to your blog:

Your blog should be the foundation of your marketing strategies. The quality of your content matters the most when it comes to reaching your target audience. Craft your ad in such a way that it doesn’t sound salesy.

Facebook should be used as a supportive tactic to gain exposure for your blog. Once visitors click through your blog, you can use your lead capture tactics as a better measurement of your marketing success. By including Facebook Ads in your marketing arsenal, you’ll have the double benefit of increased blog traffic and Facebook fan reach.

  • Amplify your blog with ads:

Facebook Ads brings in tremendous opportunities for marketers to promote their content directly to their ideal audience. Ad manager and editor, allows you to overcome organic reach limits.

You can precisely target the demographics that are most important to you by setting audience parameters using location, job titles, interests, income levels and more.

Facebook Ads as compared with other advertising platforms are relatively inexpensive and holds the same value (possibly more), considering the benefits it offers to marketers.

If you have a post that already has quality engagement, you can extend that engagement by promoting it with an ad that’s targeted to your fans, friends and others who may be your strongest leads.

  • Video Ads are the new lead magnet:

Facebook prioritizes native videos as compared to the videos that are shared from other platforms. And according to Facebook, native video ads are receiving higher user interest and engagement.

You can use Facebook’s video Ad tool to reach out to your fans and drive traffic to your blog.

When you upload a video, you have the option to include a CTA at the end, that links to a URL. This feature uses native videos’ powerful extended reach to drive viewers to the web page of your choice.

When someone watches your video, a CTA button shows up and when they click on it they’re taken to the URL specified.

Facebook brings new updates on a regular basis, sp don’t get distracted by it, just move to an updated plan that integrates your blog’s quality content with Facebook sharing.

Your increased blog promotion leads to more traffic and overall engagement, which is a much better measure of your online marketing success.

Pick up our special report on Facebook Ads –>>> HERE

Categories : Advertising, Facebook
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Bizology — The SCIENCE of Building a Thriving Business

By Donna Price, Marketing Strategist & Business Consultant on May 17, 2017 No Comments

Bizology.Biz Updated and Improved…

Several years ago I wrote a business development program and created a membership site.

Memberships are incredible business models…but I digress.

My point here today is about its evolution.

I have rebuilt the membership area and added, added to it.

Bizology — The SCIENCE of Building a Thriving Business!! 

It continues — to provide incredible resources.

What we’ve really done is take other courses and add them into the Bizology.Biz program.  Some of the courses, actually many of them are video courses, including:

How to do:
–>>Facebook Ads
–>>Instagram Ads
–>>LinkedIn
–>>Video Marketing
–>>List Building
–>>Business Assessment
and more….

Bizology.Biz — will give you the strategy piece and then the tactics that you need to really implement good sound marketing strategy.

Most business leaders fail when they fail to market effectively.  And, I have been there myself. I was totally clueless.  I had to learn HOW to market effectively and HOW to implement effectively.

Without those keys in place it is hard to make a business really work for you.

Make sure that you are learning the pieces and then putting them together into effective strategy. Bizology.Biz makes your business development easier and becomes a go to resource.

Categories : Business Development
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Bizology – The Entrepreneur’s Marketing Center

By Donna Price, Marketing Strategist & Business Consultant on May 17, 2017 No Comments

Bizology.Biz Updated and Improved…

Several years ago I wrote a business development program and created a membership site.

Memberships are incredible business models…but I digress.

My point here today is about its evolution.

I have rebuilt the membership area and added, added to it.

Bizology — The SCIENCE of Building a Thriving Business!! 

It continues — to provide incredible resources.

What we’ve really done is take other courses and add them into the Bizology.Biz program.  Some of the courses, actually many of them are video courses, including:

How to do:
–>>Facebook Ads
–>>Instagram Ads
–>>LinkedIn
–>>Video Marketing
–>>List Building
–>>Business Assessment
and more….

Bizology.Biz — will give you the strategy piece and then the tactics that you need to really implement good sound marketing strategy.

Most business leaders fail when they fail to market effectively.  And, I have been there myself. I was totally clueless.  I had to learn HOW to market effectively and HOW to implement effectively.

Without those keys in place it is hard to make a business really work for you.

Make sure that you are learning the pieces and then putting them together into effective strategy. Bizology.Biz makes your business development easier and becomes a go to resource.

Categories : Business Development
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Collaboration Plus Accountability Could Equal Magic

By Donna Price, Marketing Strategist & Business Consultant on March 15, 2017 No Comments

COLLABORATION

The Women’s Business Circle is designed to bring women business leaders together in a collaborative work space.

A Collaborative Circle means a space for people to come together and brainstorm ideas — creating something new or different from what they have already created.

Collaboration — is the bringing together of ideas that results in something new.  If you are a woman, then you know that when a group of women come together — and start working on a problem — magic happens.  There is brilliance that creates something incredible.  Imagine the potential of an INTENTIONAL collaboration space?  What could happen?  Now the idea starts to emerge and the group wants to see it happen….

ACCOUNTABILITY

Now we start seeing this natural accountability happen. People are asking — How’s it going?  What did you do to make it happen?  People are invested in your success!!  Now, that is powerful.

But there is more to accountability then just your collaborative solutions.  You have goals and dreams and visions that you have been working on. Maybe you’ve made progress and maybe you haven’t.  Now, you have a plan that lays it all out AND gives you a built in accountability system.

Imagine putting together a strategic plan that excites you, that is focused and doable, that creates the vision. THAT, is exactly what happens in the Women’s Business Circle with our Best Year Yet™ Planning system.  But it is more that the plan, because we gather together monthly to review the plans, the challenges, the successes and that makes each person more accountable then most have been for years.

Okay, think about it, you decide to join the Women’s Business Circle, we work together to get your plan just right and you tell everyone in the group about it.  Now, next month you come to the monthly circle and say, “oh, I didn’t do a thing on the plan.”  Could you? I couldn’t. I would be up til 4 AM getting everything done, even the night before the meeting if I hadn’t done anything. Why? Because of my pride. I said I would.  I told other people.

Accountability in a group can be powerful.

MAGIC


Magic?  Really?  Well, I think when women gather together in a collaborative space — that alone produces magic.  Everyone leaves excited, inspired, motivated.  That is magic.  Everyone starts accomplishing more than they expected and more than they had imagined.

Magic by definition is exciting and wonderful, it can create a move or change or a creation.

Can women together create magic?  Can they help each other create businesses that thrive and expand and prosper?

I think with the combination that the Women’s Business Circle has – training resources, collaboration space, strategic planning, accountability meetings — the ingredients for real magic are there.  They just need to be used to see the expansion.

Learn more about the Women’s Business Circle –>> HERE —>>

Categories : Business Development
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5×5 Challenge – Day 1

By Donna Price, Marketing Strategist & Business Consultant on February 5, 2017 No Comments

Just kicking off the 5×5 Action Challenge today!!

The challenge is five actions for five days for five weeks for a five degrees shift in results!! Day 1, itself was a challenge, due to meetings and commitments.

But, here I am working on the five actions for today!!

1. Blog Post — Launch the action plan!!

2. Instagram Post — share image on Instagram, like and share other posts.

3. Facebook Post — share blog post to: Facebook, Instagram, Pinterest and Twitter.

4. Engage with people on Twitter and Instagram

5. Co-Promote — share at least five posts via co-promote.

Tomorrow’s plan looks totally different!  I will be doing a Periscope LIVE — on Launching Your Dreams — making WILD Ideas Happen. Posting on five social media platforms following the Periscope to share that with people and embedding that live feed onto this site.

Yesterday’s webinar — guides you through the planning process — which is simple and flexible.

You can jump into the challenge at any point.  You can watch what I am doing and do it on your own, or you can join the 5×5 Challenge!!

Next week’s webinar will be announced on FRIDAY! So be sure to watch for that too. Click below to join the 5×5 Challenge!!

The BIG Goal for the 5×5 Action Challenge is to create new and different results in your  business, from where you are right now.  Many, many business owners find that they are doing alot but not getting the results they want. What if, instead of continuing on down the same old path, you were to shift the actions each day?  Can that shift, even a small shift, change your results.

To do the 5×5 Action Challenge — you do not have to spend more money on marketing. Just take consistent, daily ACTION.

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Here’s the Kick-Off Webinar!!

Categories : Business Development
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Your Reputation is On The Line

By Donna Price, Marketing Strategist & Business Consultant on May 3, 2016 No Comments

How to Assess Your Online Reputation

Have you ever checked your reputation online.  The online world provides a totally different reputation management challenge than the past. It is critical that you check yourself out and that you monitor your reputation ongoing.

reputationwordleAssessing your online reputation is easy, really. Just search for your company online and see what you find.

Make sure that when you’re looking, you check with different search engines. The different engines have different requirements for keywords and work slightly differently than the others. Because of that, you need to make sure that you’re searching not only general search engines such as Google, Yahoo, and MSN; but also the metasearch engines such as Info.com, Dogpile, and WebCrawler.

To check your online reputation what should you be searching for?

Well your name is an obvious one, especially if you’re the CEO or the President of a company; and you’ve probably already guessed that you should search for your company name as well. But along with those, also search for your brand, your product, your employees (especially those that deal with the public a lot,) as well as your brand and any usernames that you may use in association with your business.

Also remember while you’re searching your company that search engines are very often personalized right now, meaning that the results you see will probably be based on at least your location, as well as you or your company if you’re signed into that particular search engine. For example, if you’re signed into Google and search for your own company name while you’re signed in, you may only get to see results of material you’ve written, or material that you already know is out there. What you want to find of course, is the material you don’t already know about and that could be negatively affecting your business.

Once you’ve done some searching and found some results, what are you supposed to do with them? You need to track them! Create a spreadsheet that you can reference at any time, and put the following information on it, in this order: position in the search engines (was it the first, second, fourth, etc. result); the URL that has the publicity; the type of publicity (whether it’s good, bad, indifferent, or not about you); and the general sentiment behind the posting. Perform a search on each keyword (your name, your company’s name, etc.) As you search, record the first 30 results that you found on your spreadsheet, regardless of the sentiment behind them.

After that, it’s just a matter of finding the positive results and utilizing them to their full advantage; and finding negative results and fixing them as quickly as possible.

We can help you check your online reputation. Run your complimentary report today:

www.GetMyLocalScore.com

reputation

If you decide you want help let us know.  We have a full service concierge service to help you to monitor and manage your online reputation.

Complete the initial request form here:

Categories : Reputation, SEO
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