All businesses need public relations to build awareness and credibility of their company, their leadership, their product and/or their service. Public relations when executed correctly can positively impact the bottom line of one’s business. Public relations is not marketing, it is not advertising, it is not selling – although each of these disciplines are intertwined under the same communications umbrella. I will discuss how public relations is a targeted approach to reach one’s audience through third party endorsements, which, ultimately lead to increased credibility and sales.
Amy Wachtel Delman has been involved in public relations, marketing, and branding for over two decades. Her expertise lies in using media exposure to raise awareness and increase revenues in companies where she has worked in-house or as a consultant. She has been mentioned in Inc. magazine and the National Journal of Public Relations. To find out how Amy can help your company grow, contact her by phone: 201-563-4614 or e-mail:
firstname.lastname@example.org. follow her on Twitter @amydelmanpr.
Amy Delman Public Relations, LLC is a boutique public relations consultancy. Founded on the principles of servicing companies as their off-site Director of Public Relations, rather than a traditional agency, Amy Delman Public Relations strives to become an integral partner with each firm’s leadership. We are not an agency; our niche is providing top shelf public relations, media relations and marketing guidance. We advise, position and package top leadership so they will attract the attention of the media, their specific audiences and enable the public to gain awareness of each company’s service and or product. We have found this heightened awareness leads to increased name recognition and ultimately impacts the bottom line.
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Amy also interviewed me for her column with the Alternative Press. Be sure to check it out:
Public relations is such an important aspect of your business development efforts. What are your PR questions?