Click fraud is one of the most important issues amongst PPC advertisers. Even though search engines try to reduce the issue, people are concerned about click fraud.
Despite the fact that the major online search engine monitor click fraud, you can take specific procedures to assist them.
PPC is a great device for screening. Let’s state you want to present a brand-new item, however you are uncertain about the name. After a brainstorming session, you might come up with a couple of prospective names. Then, you could establish a PPC campaign for each of the product names. Within a day you would have you own research task running. What secondhand to take weeks or even months, can now be done in a matter of days. Market research through PPC costs cash, but it is a lot less expensive than conventional methods.
Link to a landing page not your web page. For finest results you should have a landing page for each keyword you are bidding on. If the searcher ends up on your house page instead on the landing page for the item they are looking for, you are making the buying procedure more complex.
The factor is that you do not desire the visitor to click off the page. The only reason to have any navigation on a landing page is to assist with closing.
Link to a landing page not your home page. For finest results you need to have a landing page for each keyword you are bidding on. If the searcher ends up on your house page instead on the landing page for the item they are looking for, you are making the purchasing process more complex. The reason is that you do not desire the visitor to click off the page. Â· Don’t try to fit a book on your landing page.