It’s a well-known fact we need to be practicing self care. But sometimes it seems a little boring. We do the same old things: exercising, eating great, trying to do nice things for ourselves but it never stops feeling selfish, nor does it seem to get any easier.
It’s time to change things up. Let’s look at some unique and interesting ways to practice self-care in ways which make you feel good about what you’re doing.
You already know the importance of a good diet. Now consider taking it to the next level. Make a practice of looking for foods which are healthy and natural. Look for home-grown items at a farmer’s market. Consider sustainable foods. Remember, eating right can have a healthy impact and those around you with only a little thought and consideration.
Looking for a way to spoil yourself? Rather than indulge in shopping therapy, why not instead invest in time with others rather than in more consumer goods? Having a lunch with a friend brings a positive impact upon both your life and theirs.
When we shut down and try to control our emotions, we do ourselves more harm than good. Holding things in only leads to additional stress, higher blood pressure, and other negative physical affects. Instead, look for ways to express how you feel. Indulge in art. Journal. Get into deep conversation with others. All of these will help you to come to a better understanding of how you feel and will aid in letting go of negativity.
There is nothing wrong with indulging in little self-spoiling actions such as bubble baths, a manicure, or a massage. By taking the extra effort to use natural products and treat those around you well, you benefit yourself, the environment, and others.
Self-care often includes time out to read a good book or to watch a movie. Again, both of these are great ideas. To take this to the next level, try watching a documentary instead, or reading something which has an impact upon how you think. Good examples of positive reading material include inspiring biographies, books on environmental issues, and anything which educates or keeps you informed.
By following these tips, self-care becomes interesting again. Even more important, you start seeing how you can impact the world in positive ways even when you’re just taking care of yourself.
This guide will give you Quick Tips for
for improving YOUR Self Care!!
Check it out for FREE
The Self Care System is my 12 month course, well, not a course as much as a place to spend a few minutes each month focusing on 12 aspects of self care.
Each month we focus on a different area of self care. With this focus, we work to improve in small increments each month.
Check out the full program to practice self care.
Becoming a Bizologist outlines my business growth process for clients. There is a science to building a thriving business and it is doable!!
Focusing on the right things is key.
Access the guide and learn how you can make shifts in your business to generate more profits and growth.
The guide is the foundation of the Bizology Membership. Inside the membership we dive deeper into the Four PIllars of Success and the 8 Proitability Accelerators.
Muriel Kosovsky passionate about helping entrepreneurial leaders to cultivate an empowering mindset for success, as well as outstanding interpersonal effectiveness to foster collaborative and commercially-driven relationships. Muriel brings 15 years of education, training, and mentoring expertise to the leadership coaching space.
In this episode, Muriel and I discuss being a highly sensitive business leader as an entrepreneur and professional and how that impacts you.
Join Muriel’s group on Facebook for Highly Sensitive Business Leaders and her Muriel’s podcast: Inside & Out Leadership
And of course, you can reach Muriel via her website at Self Coaching Circle:
Or Join Muriel’s Workshop: “Making Business Work for Highly-Sensitive Leaders” workshop:
One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to build these relationships by using emotional marketing techniques.
The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them. When you show interest in them, it will make them interested in your business and you. When you discover something about your audience, let them know through your content and your actions.
So many times business owners have sales and special events to get new clients. What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too. Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.
One way to endear yourself to your audience is to always be transparent and honest. If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it. Doing so will endear you to your audience and make you appear so much more trustworthy to them.
While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers. If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line. The more people trust you, the more they’ll buy from you.
No one wants to feel as if they’re communicating with a robot or someone who is not real. Be funny when it’s appropriate so that you can show your humanity. Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages.
Your customers expect to get an answer when they have a problem, and they expect it to be quickly. Provide many different ways for your audience to contact you. Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do.
Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch. They can help name it, help define what should be in it, and even how much you should charge for it. Your audience can also be your best source of word-of-mouth marketing.
Also, it’s important to try to get an understanding of how people communicate within their environment. Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person. Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.
Building customer relationships that last is part of the goal of emotional marketing. When you’ve formed an attachment with the consumer, they will stick with you for years – through price increases, trials and tribulations, and more. You can’t go wrong with building relationships.
Creating a profitable business is the goal of every business owner. Without profits, you are not building, growing and being able to sustain.
In Bizology, I have identified 8 Profitability Accelerators. Several of them work together, well. But today, I want to talk about just one! The first one!!
You have to have traffic — either foot traffic to your store or web traffic to your online offer. Of course, a brick and mortar store can also use online strategies and in that case traffic can also mean web traffic.
Increasing this number — the number of people walking in or visiting your website can directly relate to profits.
Of course, our other Bizology framework ACCT (Assess, Create, Convert and Track) comes into the picture as well.
But sticking with traffic, what are the strategies that you use, right now, to drive traffic to your business? You do have a strategy right?
There are many traffic strategies that can work:
When you are looking at traffic you want to use a strategy that you can track and determine the conversion rate. If you are using ads, you want to know if the revenue spend on the ad, is converting into actual traffic to your store. When crafting your strategy, you need to create a way to track this.
Learn more about the impact of Profitability Accelerators on your business with my new eBook — Becoming a Bizologist.
In this book you will learn the 3 frameworks used in Bizology and how they can impact your business revenue.
You will learn all 8 Profitability Accelerators and the overall impact they can have on your business.
And keys to implementing these ideas in your business — quickly and easily.
Focusing on a successful list building campaign, you need to track your marketing strategy multiple times to glean more information. You will be unable to boost your conversion until you track your campaigns. To test and track your campaign, you need understand the idea. You need to track your programs and tactics, messages, contact frequency and spending levels to optimize your marketing strategy. Otherwise you are doing HOPE MARKETING and hoping it will work! Numbers tell you if it is or it is not.
Testing and tracking can increase your ROI. By tracking your campaigns, you will be able to know which campaign bring more traffic toward your website. You can also know from where your visitors are coming to your website such as advertisement, Search engine optimization, social media, blogs etc. By adding tracking code on every page of your website, you can get to know the page visits of visitors that don’t converted into your subscribers.
Mainly you need to track for optimizing your campaign, your results.
Number of MQLs (marketing qualified leads): Remember the quotes the money is in the list, you need to add quality leads in your list and eliminate bad leads from it.
Cost per MQL (marketing qualified leads): if you using list building for your marketing campaign. Be sure you are maximizing your leads and minimizing the cost per qualified leads. If you have a list of unqualified leads or not good leads, the size of that list is irrelevant. You can have a HUGE list that costs you money and does not make you a dime. It is worthless.
Cost per Sales or Accepted Opportunity: Examine all of the money spent and the resulting sales or accepted opportunity very carefully over a defined time period. You can have opt-ins for your free offer that later convert to your paid offer. You need this information to determine if the investment in the sales campaign for the free offer converts enough people to the paid offer.
First-Touch ROI (by program): The basic job of a list building marketer is to decide which particular campaign to be used. Your main objective should be to get the highest ROI for your business.
Multi-Touch ROI (by program): Some programs look to be result oriented as compared to the other available. They might not give the desired output in the first impression. Be very careful in deciding which particular campaigns you need to follow. However it does not mean they will not give results in the long run. So, don’t stop using them immediately.
You need to find-out which marketing tools works best for your list building campaign. Google AdWords? Webinars? Trade shows? Facebook Ads? LinkedIn Ads? Instagram Ads? Facebook LIVES …..To find out you need to track each campaign.
Campaign Source: You need to recognize and track your lead sources so you can optimize your ROI through your sales funnel. This means you need to understand where the lead is coming from and track the campaigns so that you can make this determination. Yes, everyone might end up on the same list. But YOU need to know if the Facebook Ads campaign has a different conversion rate from the Google Ads….and look at your spend for each campaign in comparison to your results.
Campaign Name: It enables you to distinguish among various campaigns to test different advertisements.
Campaign Medium: It defines the web pages or ads from where the visitors are redirected to your website such as pay-per-click, banner ad or email, search engine etc.
Tracking list history and sales funnel can optimize your business revenue. You can also test report and dashboards by having a clear idea of your funnel and stages according to leads, closed deals and revenue. You can segment your list on the basis of demographics, interest, and product to measure your success.
You can keep rectify your tactics time to time to get better results. You should measure your user responds such as automatic updates, individual manual updates and mass updates. Keep tracking of your opt-in rate, unique open rate, click thorough rate, email deliver success rate, subscribers, unsubscribes and lead conversions to evaluate your list building campaign.
Learn more about List Building in my special report — Becoming a Bizologist. List Building, connecting with your market is one of the keys to being a successful entrepreneur.
Access the report immediately and start building your money list.
Journaling can help you achieve your goals because it will force you to think about them, consider the why and how, and delve deeper into the situation so that you can examine all sides of it. Read on to find out how journaling can help.
* It Forces You to Write Down Your Goals: When you start a journal, it basically is a way to force yourself to document your goals. Whether you write them down on paper or you use technology to get it all down doesn’t matter. Once they’re written, they are ready to tackle.
* It Makes You Consider Why and How: As you enter data into your journal, you’ll be forced to face the why and how of your goal. This is especially true if you write down a goal and focus on it in your journal.
* It Enables You to Examine the Opportunities and Threats: When you are focused on goal making with your journal, you’ll also explore opportunities and threats coming your way due to your goals. It helps you avoid roadblocks in advance.
* It Makes You Develop Steps for Success Based on Your Goals: When you see it written down, you’ll want to notice and pull out any steps you’ve developed in your journal and put them in your calendar for scheduling.
* It Helps You Improve Goal Setting and Achievement: Each time you intentionally set goals, define steps to achieve the goals, and perform them, you are setting yourself up for being able to improve your skills.
* It Provides Accountability: Even if no one else is reading your journal, a private journal can help you become accountable to yourself. If you develop the habit of looking at your journal each day and put something else in there each day, it’ll work great for helping you become more accountable.
* It Provides a Permanent Record: Having a permanent record of the things you’ve done in your life, whether its personal or work, is a beautiful thing. Hardly anyone has a perfect memory, so you’ll maintain the lessons learned better with the record to look back at.
* It May Be Inspirational: Depending on the journal, you might even be able to take the information inside and compile it into a real book for others to read to inspire them. You might also take from it steps for your success for a project and turn it into a course to inspire someone else.
Journaling is an excellent way to work toward achieving all your goals. It will even help you make better goals because the process of entering facts in your journal will cause you to see them in a more logical way that is more useful.
Check out my posts on creating your daily practice!! We talk about it in Bizology too, creating a daily practice, shifts your results when you Make it Happen!! But you can read the posts here on the blog easily!
Journaling is often a daily practice. Adding your goals and desires fits into that practice. But don’t let it overwhelm you. Often people can get frustrated if they miss a day and feel they have to catch up. It is YOUR practice, YOU get to set the rules. There is no rule that says you have to journal every day, or that it has to be goal focused every day, or that it has to be linear or encompass everything you did. You totally get to decide HOW to create the daily practice and the journal.
If you look at the Gratitude Project — it has great ideas on gratitude journaling. That might be something that is brief and easy to do each evening. Goals might be part of the morning routine. And always there is flexibility in how you do it and craft your practice.