You might be wondering WHY do I want to do article marketing? Isn’t that an old strategy. Well, it is a strategy that has been around for quite some time. And it is still a strategy worth doing. Why?
Well, when you syndicate your content and bring people back to your site, your expanding your reach exponentially. Yesterday, I told you about the new version of SpinWriter 6.0. It is an incredible article spinner. An article spinner, takes your content and adds other words, phrases and sentences and then spins the article or creates new content that reads differently but retains the same message. This allows you to distribute your article across the web with different versions. Spin Writer provides you with those different versions.
And, it also has an article distribution service that sends your article out to 800 directories.
That provides you with a few things. One it gets your article out to audiences that you are not directly connected to. Perhaps your prospect.
I have had magazines come to me and ask for an article based on what they found in an article directory.
It gives you a farther reach.
Now, some people will share a portion of a bigger article and bring people back to their blog for the full article. That gets new people looking at your site. If you have optins or products you have new visitors that can become solid leads or customers as a result of your article.
Content is a pre-seller. It builds you as an expert, it gives your reader valuable information that they are looking for and brings you new leads.
Content marketing should not be ignored. And spinning — while it might sound to far out of the norm, on the Internet it is the norm. You want your content that is syndicated to be unique.