Posted on October 16, 2014 by Donna Price, Marketing Strategist & Business Consultant
“An image is worth a thousand words”- This line highlights the use of Instagram as a profitable business generation tool. Be it a small business with a handful of employees, or an established business that has proved itself over and over again, the relevance of having a powerful and potent tool like Instagram cannot be taken for granted.
Yes, money making can definitely be accelerated with a proper and analytic use of Instagram. It provides you with multiple options to showcase the USP of your product. It enables people to see the benefits they can gain by using your product over a considerable span of time. Let’s read about how Instagram contributes to your business becoming a profit machine.
One of the most important tools for any business for highlighting the product is marketing. Gone are the days when people used to focus on print media for advertising. With the advent of the 21st century and the growing use of internet, digital marketing is gaining grounds by leaps and bounds. Through Instagram, your marketing efforts get a proper direction and become customer-centric. Visual Marketing holds the key for success. People want to have a look at images; no one is interested in reading your long and boring text files. Upload the image of your product at the right time, make your people aware about its features, and let them figure out the benefits they can derive from your product. This facilitates time- reduction and saves the most important asset of your business – Money.
In addition to this, Instagram also allows you to have a connection developed with your target audience. The most important thing about this tool that assists your businesses is that Instagram has a huge customer base of 200 million people, of whom 65% are located outside the United States. By clicking a single picture and using the filter assistance by Instagram, you are able to cater to your audience regardless of their geographical location. Also, Instagram ensures that you get connected to the complete customer bank with the click of a mouse. Along with this, you can also take advantage of suitable Hashtags for increasing the viewership of your uploads. By creating a simple Hashtag that is primarily focused on your product, you have a chance to increase the conversion rate, and consequently, earn huge profits that you always desired.
Proven, Tested –>GROWTH
Therefore, it can safely be stated that Instagram is a proven and tested method for enhancing the growth prospect of your business. All the strategies and techniques that you thought were beneficial should be adequately aligned with Instagram so as to ensure your business becomes a money-generator, and this ensures growth and success in the long run.
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