Posted on November 10, 2014 by Donna Price, Marketing Strategist & Business Consultant
Instagram is a visual advertising channel that promotes your brands. A recent survey shows that Instagram is 25% more engaging than any other social media platform. Instagram is definitely the channel that you should use to build your business.
You can take visuals from your mobile device and post them on Instagram for your followers. You can also synchronize your Instagram account with other social media platform such as Facebook, Twitter and Tumblr.
Businesses advertisement with visuals become more personal, increase understanding of your products and services, and enhance human values for your brand. When your audience connects with visual advertisement, they are more likely to buy from you.
To generate leads with Instagram, you can target your interested audience with your photos and videos. You can also motivate audiences to talk about your brand. Here you will find some tactics that will help you to boost your lead generation campaign with Instagram.
1. Humanize your brand: You can take advantage of your staff, group activities and event images to give personal touches about your company. You can show your audience behind the scenes visuals to enhance the value of your Instagram marketing strategy.
Team work and product demonstration images can be a powerful selling point for your brand. This will give a human face to your business and make your brand more relatable to the followers.
2. Showcase your products: If you want to drive more traffic towards your business, you should show images and videos of the product creation and packaging process. It enables you to convert your potential customers into your buyers.
3. Create a personal hashtag: The hashtag is one of the best Instagram marketing strategies to advertise your brand. You can use targeted keywords and your business name as hashtags to connect and monitor your audience who interacts with your brand. If you use hashtags in the right way, they can work as a great Page ranking tool for your business website that will simulate your audience to buy from you.
4. Engage with Other Brands: With Instagram alone, you cannot get the desired traffic. So you can increase your leads and traffic by liking, commenting and sharing on other brand’s visuals. It is a great way to generate valuable leads and boost company’s interaction with other brands.
5. Track your Campaign: In today’s world, businesses have a keen interest to find out whether their Instagram marketing efforts are giving adequate ROI. For getting maximum results, you should use Instagram analytical tools which enables you to perform a SWOT analysis for your business. Tracking enables you to increase in traffic and generate more leads.
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