Tips to increase brand visibility with Instagram ads
According to eMarketer,
“The number of companies leveraging Instagram for advertising has steadily increased year over year, and this number is likely to surpass other social channels like Twitter in 2017”.
Since visual content is far more useful for engaging audiences compared to traditional marketing and advertising methods, this has made Instagram one of the top social media channels for marketers to advertise their brand. Instagram Ads can help your brand when done correctly.
With over 500 million active Instagram users, it has become one of the most powerful platforms for marketers to showcase their brand. Visual content, whether it be images or videos, grabs user attention quickly compared to text. Instagram Ads fit right into this strategy, because you are staying visual with your ad.
Instagram is all about visual content, so the chances of grabbing the audience’s attention are higher than other social media networks. These tips will be helpful to improve your brand visibility and increase your followers:
- Have a killer hashtag strategy:
Instagram is highly driven by the use of the hashtag. Make use of 2-3 relevant hashtags, which allow your ad to be found easily. Strategic use of a hashtag allows businesses to improve their brand visibility quicker compared to other social media channels.
While creating Instagram ads, you can add a CTA button near the image. This button offers various choices when presenting the call-to-action. Make use of a relevant CTA for your advertising campaign. The main objective of including a CTA with the ad is to gain a wider reach and increase the number of desired actions.
- Combine your social channels:
Instagram offers huge potential for brands, but what if the majority of your success comes from other social media channels? By cross promoting your account on other social media networks, you can promote traffic to your new Instagram channel. Alternatively, you can encourage your Instagram followers to check your other profiles.
- Tell a story with image carousels
Instagram is a platform based on carousels. That is, it allows you to post more than one picture together. If you are looking forward to selling products using Instagram, craft a story with striking images related to your product. Make use of images that highlight your product and help connect with your fans.
People love watching a video no matter how short or long it is. When videos were first introduced in Instagram, there were more than 5 million videos shared within the first 24 hours. Instagram is not only a collection of static images, but also includes various video content. Video are more engaging than static images posted and draws user attention quickly.
- Don’t make your ad look like an ad:
The key to higher engagement and more clicks through is to not make your ad look like an ad. Audiences respond better to posts that appear natural, as opposed to the usual product promotional messages. Plan your ads carefully, so that your fans don’t feel like you are constantly trying to sell your product.
With higher user engagement than other social media networks, Instagram opens the way for brands to leverage their content to improve their brand visibility and increase followers.
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Donna Price is a strategist, working with entrepreneurs to increase profits using the 7 Profitability Accelerators. Create your system for success.