Posted on October 16, 2014 by Donna Price, Marketing Strategist & Business Consultant
Hashtags– one of the best ways to get your product introduced in the vast plethora of already existing products, and it does not need an introduction. Hashtags are a vital part of any conversation in social media. Although they may not make much difference in the eyes of people, they are the best when it comes to distinguishing your product from those of your competitors. By using a relevant hashtag (#coolice), you have the power to get noticed at the right time by the right people.
In this age of rapid globalization, thousands of messages are getting delivered across various social platforms. Hashtags enable you to find specific products or pieces of information that you are seeking. They offer the ability to follow conversations about the different brands or products and help you to keep updated on what happens in your sector. They provide you with up-to-date information about the latest happenings in your industry so that you do not become the odd-one-out.
To get the greatest reach on Instagram, your profile should be public (so hashtag searchers can see your pics) and every image should include at least few relevant hashtags. Instagram users suggests that your user name should be preceded with a hashtag on every image that you upload. It ensures that your brand gets recognized in the vast pool and does not get diluted.
Hashtags are widely used to search relevant content within social networks and search engines, which means they give you a vast opportunity to get your information in front of potential customers without emptying out your pocket. They also ensure that your products reach out to the people who need them the most.
Keywords with the right tags built upon them will ensure the long-term drive of relevant traffic to your website. Hashtags will keep your content appearing in relevant popular streams. Well-researched tags will increase the quantity and quality of visitors to your website, thus giving you more return on your content marketing efforts. By adding hashtags, a business also keeps track of the new product offerings that the competitors might be going in for. This makes them prepared and they do not have to take pains with any last minute hassles.
The greatest benefit of Instagram hashtags has to be searchability. You can tap into popular conversations simply by inserting your brand into the mix. The hashtags you use should be relevant to your company and the content you are sharing. A lot of companies use hashtags as a sort of punchline.
For e.g., DiGiorno Pizza recently launched a humorous marketing campaign with their clever #DiGiorNOYOUDIDNT. People loved the hashtag, and DiGiorno was able to reach new audiences. So, let us understand the growing importance of hashtags in the business world, and continue to march on the path of prosperity.
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