Posted on November 20, 2014 by Donna Price, Marketing Strategist & Business Consultant
In order to have a mobile content friendly website you will need to either make a separate page just for mobile users or make sure your page is mobile friendly.
Today, more and more people use cell phones and mobile devices as second computers even though mobile phones aren’t yet considered computers and have limitations. Your potential customers likely do a lot more on their mobile device than play games they read books, surf the web, read blogs, and even make purchases. By making sure your site is mobile friendly you can create one more way for potential clients to connect with you.
A few tips to create a mobile friendly blog or website are to:
1. Use a responsive web theme —Make sure that you have a theme that is responsive to the size of the device….. it adjusts for computers, tablets, smartphones.
2. Reconsider entry pages — Get right to the important content either by a list of menu items right on the front page that your mobile visitor can click on easily to see more or by putting the actual content just right there on the first page.
3. Consider the real-estate — Think in terms of how much space is on a mobile device and make your content more friendly to the device. Short drop down menus may be more useful than really long menus other types of menu options.
4. Find out devices your visitors use — There are many different mobile devices on the market, you may not be able to appeal to them all. Some mobile devices are better than others at video for instance, and some are better with text. Survey your customers to determine what type of mobile devices are used most often by your target market.
If you create a mobile friendly website or blog you will open up a totally new way to market your products to your potential customers. For instance, if you normally bookmark your new blog posts to Twitter, maybe your visitors would enjoy getting a text alerting them to new content as well. However you do it, the time is now to add mobile content marketing to your overall marketing strategy.