The popularity of programs advertised as free email marketing software is growing because many small businesses have limited budgets that don’t allow large investments in complex marketing software tools. There are companies that create programs and provide them for free, running their business activity on the basis of donations, payable upgraded versions of the programs and advertising. The designers of free email marketing software can be non-profit organizations or freelancers who need to attract customers by means of skills. Such tools can be downloaded from various sites providing users with the possibility to create newsletters, coupons, ads, personalized messages and complex marketing campaigns.
With a free email marketing software you can save $500 or more, and benefit from all the advantages of email campaigns with minimum of time and effort. It takes no more than fifteen minutes to create the message you want to send to your prospects and then entrust the free email marketing software to handle the rest of the processes. Maybe such a free tool will not include the latest technical features, but it makes a competitive solution for companies that can’t afford to invest a fortune in Internet marketing. You can also start with a free email marketing software and then upgrade it or take the charged version corresponding to more features and functions.
Why do we even pay for advanced marketing programs when there are free email marketing software solutions? Yes, you can build campaigns, customize messages, merge databases, handle bounces back and unsubscribe cases and lots of others, but there are indeed limitations to a free product that usually become obvious when you start using the program. Although the free solutions may be viable for your current business situation, things may change in the future when you have more complex tasks to handle and operations to perform. Then you may have to consider buying a license for a more comprehensive email marketing tool.
There is also the case of choosing between plain text or HTML format for the newsletters. There are programs available as free email marketing software that allow both options, while others are limited to only one of them. The users preferences is to generate emails directly in the HTML format because of the resemblance with the web page. Nevertheless it could happen that a certain free email marketing software may not match the rest of the computer programs, or you may lack the basic skills for creating messages in HTML code. Whichever be the case, you can search for assistance online with the designer of the free email marketing software or try another kind of product.