Do I Need Online Marketing?

Online Marketing is Important to Your Small Business Marketing Strategy

do i need online marketing as part of my plan
This is a question that comes up time after time, when I talk with a small business owner, that has a primarily offline business. Do I need to be online? My answer is YES! Yes, you need to be ONLINE and you need to do it well.

Online has several components to it and depending upon the industry your online presence may be limited by regulation, but you still NEED to be online.

There are billions of good reasons to be online. The billions — are potential customers and clients. Each business whether local or global should have an online presence that does a few things for them.

1. educates potential customers and leads
2. captures potential leads
3. engages with customers
4. communicates with leads and customers about the company, events, special offers, new services or products….
5. is a resource for customers and leads.

I hear people tell me, “well my business is all referrals” or “I don’t need online marketing, my business is all local” or “I hate being online” or “my customers aren’t online”.

I love these.  They each may be true to a point, BUT what about the customers that are online, that are searching for what you offer, that are using their cell phone to find a local business of your type?

Do you really have all of the business that you need?

Most small business owners that I talk with are talking with me because they NEED more business. It’s not just a want, its a NEED.

So, do you NEED to be ONLINE?  YES!!

You Do NEED To BE ONLINE!!

To get there, there are a couple of things I recommend first:

  1. A blog!  Just like this, a blog can be the hub of your marketing.
  2. From a blog you can syndicate your content to several social media sites.

With this ONE step you are building an online presence.

The next key to building an effective online presence is your listings on key directory sites.  This is especially important for local businesses.  You MUST be listed on Google Local Listings….it is here that people that are trying to find you, will.

These sites link back to your website, your phone number and often to directions to your place of business.

With the growth of smart phone usage, this becomes even more critical. AND, you need to be sure that your site is mobile friendly or responsive so that it works on different devices.

Get started with your online marketing with our Landing Page package.

2 thoughts on “Do I Need Online Marketing?”

  1. Hi Donna,
    I’m amazed at how many businesses don’t think they need to be online.
    I’d sum it up by saying that most customers will say ‘what’s your website?’ or ‘do you have a website?’ and the answer HAS to be a simple ‘yes!’ with the url.
    I can understand some business owners maybe being computer wary, but nowadays it can be so easily done – even a facebook page is better than nothing!
    cheers,
    Ggordon

    1. Thanks Gordon for the visit and comment. I hear it alot… I hate the web, I hate computers. But I believe, like you, that if you are in business today, then you MUST be online. I believe that your website is your hub and that everything else radiates out from there and poitns back to it. It becomes a big circle of sphere of influence. Ignoring the power of online is a mistake. A Facebook page is something, but possibly still will not be found. A Google Plus page, WordPress Site and Facebook page begin to be a well rounded online presence. And totally doable!!

      Thanks Again.
      Donna

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