Posted on September 23, 2009 by Donna Price, Marketing Strategist & Business Consultant
Direct marketing mailing list is a fairly new marketing strategy employed in this era of information technology. Direct marketing is different from others in that it deals directly with the end user or customer without involving media or third party. Another key difference in direct marketing is that it calls for some action through its campaign where the customer is attracted to purchase or try out the product or service being offered.
As the name suggests, direct marketing mailing list is a strategy that involves contacting clients via email or postal mail. This method of direct marketing is so popular that there are companies who consult on how to get about it. There are still more service offerings based around direct marketing mailing list which facilitates companies with mailing lists. In other words, there are third party service providers who accumulate direct marketing mailing lists and sell these off to needed parties, upon request. The reason why these direct marketing mailing lists are offered as services is because in order for direct marketing to work out for your organization or product, you need to be equipped with a list of potential buyers whom you could approach at one go.
Collecting user information, targeted at a particular product or service could be a time consuming and a tiring task. Therefore, these third party services providers bear the pain and walk the extra mile in to making your life a little easier by providing you access for direct marketing mailing lists.
If you feel that these third party service providers demand absurd amounts of money or if you feel that your target market is too small to be spending money on direct marketing strategies, you could work around collecting direct marketing mailing lists of your own.
So here are a few tips to get started on collecting direct marketing mailing lists for your business purpose:
You need to determine what kind of information you need to track in a customer in order to determine if she/he would be a potential customer for your product or service. Secondly, you need to request people to join your online mailing list and the addresses accumulated in the process can be used as direct marketing mailing lists. Next, you need to make buzz about your business or product in every forum possible. So you may take advantage of social networks to reach out to your potential clients who would be included in your direct marketing mailing list.
Category: Social Media Marketing
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