Working With Small Business Leaders to Increase Profits
Posted on September 24, 2009 by Donna Price, Marketing Strategist & Business Consultant
Marketing a product through promotional activities such as; leaflets, brochures, catalogs, print ads, promotional emails that are delivered directly to a prospective customer is what Direct Marketing Agencies strive to do. Direct Marketing Agencies are also immensely successful in winning over customers mainly due to the ingenious and innovative methods used in order to capture prospective customers attention. There are three types of direct marketing and they are residential, back to back and direct marketing. All these techniques and sometimes other innovative methods are utilized by Direct Marketing Agencies to sell products that are assigned to them.
Direct Marketing Agencies also offer many benefits for their customers in addition to selling their products. For example due to their success, Direct Marketing Agencies are able to offer their customers unique and innovative business opportunities, a stronger industry presence, free legal advice, tools for further development, access to top notch industry research and even help the development of the corporation through consumer, commercial and government confidence in the value of direct marketing.
Direct Marketing Agencies as of late are highly respected and successful and are sort after by many business holders to enhance the sales of their products. An ideal international example would be Jingwell International that was selected by Best Buy China for a multi year direct marketing contract. Thereby Direct Marketing Agencies have indeed succeeded in exploring consumer reactions in a most successive and accurate manner.
There are many Direct Marketing Agencies dwelling in the United States whilst some of the more popular ones earn a large percentage of the US direct marketing revenue. According to revenue reports of 2005/2006, Direct Marketing Agencies such as Rapp Collins Worldwide and Wunderman situated in New York have succeeded in bringing in 4-12% of US direct marketing revenue.
Just like other agencies though, the Direct Marketing Agencies in the US too have cons as well as prose to their name for many people have argued that in-house marketing strategies are better than the utilization of Direct Marketing Agencies to sell their products. The main reason for this is price. Almost 50% of the revenue generated by a company generally goes to the Direct Marketing Agencies as it can be argued that it was due to their marketing that the product was sold so successively in the first place. This does most definitely create a dent in the companys income and thereby the cause is weighed and argued by many companies and entrepreneurs today.
Category: Social Media Marketing
June 10, 2022
Strategic Planning Improves Results with Consistent Implementation Strategic planning only helps organizations when they are kept active and implemented. The strategic plan defines the business direction. That direction is based on the future, the vision of the company. Before an effective strategic plan can…
June 2, 2022
So as I work on relaunch and change — how do I do it? I use Bizology….. First pillar is leadership! As the leader of the organization, it is your role, my role to focus on the direction and growth of the organization. When…
May 31, 2022
Where have I been? Well I tell you, I have been soul searching and finding my purpose again. I’ve reconnected with cycling and dreaming and some of that took me away from CRC. But it is all good. Because I am focused and ready…
February 22, 2022
Traffic is the first Profitability Accelerator. It is critical for building your business and growing your revenue. Whether you are operating a service business or a store front or an online business — traffic is key. Every business should have a a web presence…
February 4, 2022
We all wear several hats in business. But the CEO hat is vital to the growth of the organization. You might get pulled down into the weeds of daily operations, but it is critical that you take time to pull out the CEO hat….
February 4, 2022
Join me for EnVision 2022 — creating your vision for 2022.
January 18, 2022
I don’t know if you have ever looked at SlideShare as a viable marketing platform, but it is where I get alot of traffic. I use articles and convert them into slide presentations and upload them to slide sharing sites. I then convert each…
Copyright © 2022 · All Rights Reserved · Compass Rose Consulting
Theme: Natural Lite by Organic Themes · RSS Feed