Posted on September 23, 2009 by Donna Price, Marketing Strategist & Business Consultant
Products and services run the whole world these days with anything from medical services to a childrens toy being branded and labeled to achieve maximum profit. In this competitive environment your small and medium scale business will have to dig in and fight hard to make it big. But it is not impossible at all. The best way to capture your potential market with less spending would be to use direct marketing techniques. The most popular technique would be the use of direct mail. Company owners must constantly compare direct mail statistics when it comes to keeping the edge over other companies.
When analyzing direct mail statistics, the most common feature would be the responses that the mail receives. The company will then analyze these responses and the statistic to come up with a success rate. It is commonly believed that a range of .50% to 3% would be a good response rate when considering direct mail statistics. The average response rate being 2%, all new companies strain themselves to achieve these rates.
A lot of advertising and marketing companies will guarantee such a response rate and therefore many small scale businesses acquire their assistance. These companies are easy to find. A quick search online or a quick browse through a marketing magazine would provide the user with the relevant information about the workings of direct marketing and direct mail statistics as well as how to conduct proper direct mail statistics checks.
At the same time some studies have proved that a lot of adults respond to direct mail in the current climax. The direct mail statistics check can be carried out more effectively by targeting such potential markets. Also the high response rates noted by many direct mail statistics show that direct mail is still an effective tool in marketing and that the internet is not yet the marketing heaven that its sure to be in the future.
Small business can acquire the help of advertising and marketing organization to check their direct mail statistics and also to carry out direct mail services as well. These companies may also provide you with software that could monitor the response rates as well as calculate direct mail statistics. Sending and designing direct mail and messages can also be conducted by your on office which will give more flexibility to your organization.
Are you still thinking about direct mail statistics and its complexity? Theres nothing to it, if you have the right tools at your disposal. Come online and learn more.
Category: Social Media Marketing