Posted on September 28, 2009 by Donna Price, Marketing Strategist & Business Consultant
Determination and a Solid Foundation
Your business may be new or several years old. If sales are not so good, what you need now is an infusion of determination. It is the solid foundation of many successful businesses.
Weve all heard the stories before. Best-selling authors self-published their first novel and sold it out of their cars until they were discovered. Penniless movie stars who were discovered waiting tables or who spent their last dime on a bus ticket to Hollywood for a chance at fame.
The one common thread in these scenarios is determination. Willpower is more of an attitude than an act. It is the feeling that spurs you on to actions that lead to business victory.
This attitude is more than just a can do type of approach. Determination encompasses a love of the task at hand and the will to see it through to the end period. In business situations, that means, turning your fledgling business into a successful enterprise using whatever methods (only honest methods, mind you) that will get you there.
With all of the new technology these days, the Internet is one of the premier places to advertise and begin a new business. The startup costs are low and there are no employees to pay, at least in the beginning. You dont have to spend hours at the library or on the telephone doing research on your business idea. The information you need can be accessed quickly via the World Wide Web.
Marketing is a Must
Even for a profitable and slightly tapped area of business, people wont come running to you. Marketing is everything for a business online or offline. Marketing strategies have gone high-tech on the Internet. It presents an often steep learning curve to young business owners to make their way in the online business world.
Always Keep Learning
A positive attitude views learning as fun and not just a means to an end. Knowledge is truly king in this world. The more you know the more valuable you are to your business and the business of others. Taking a course on website design or creating online videos will enhance your confidence and your business success.
All of this takes time. On average, it takes one to three years to turn a profit in business. Online, those numbers are lower because of the lack of significant overhead costs. Time can feel like the enemy unless you are determined to see your business through until you hit pay dirt.
Seeing your vision for a business clearly fuels your determination. You wont be inclined to give up that vision even when the possibility of success is slim. Instead, youll search for resources that can help you get over the hurdles. You acknowledge setbacks but choose to view them in perspective and move on.